Ernie Saxton

That can be considered good news or bad news. Attorney Michael K. Spotts, writing in the February edition of Motorsports Sponsorship Marketing News, feels it is important for all sponsorship deals to have a written agreement.

He outlines the reasons why in his must read article and even adds an actual marketing agreement that can be put to use immediately.

Spotts, an attorney with offices in Florida and Maryland, provides legal advice to teams, series, event promoters and sponsors.

Using the marketing agreement and following Spotts’ instructions will be worth much more than the actual cost of an annual subscription to the newsletter that is now it its 28th year of publication.

“The Spotts article along with articles by Scott Pacich, Marcie Barlow, Joe Verdegan and more make this one of the best issues we have ever produced,” said publisher and noted sponsorship expert Ernie Saxton. “We are particularly proud of this issue and we feel that everyone that receives a copy will find it well worth the investment and will put it to good use.”

Also included in the February issue is information on a new sponsorship presentation service called “Motorsports on Demand” that will be helpful in securing serious sponsorship support.

New subscribers to Motorsports Sponsorship Marketing News will receive the February issue with the marketing agreement FREE with their new subscription, priced at just $39.95, actually starting with the next edition.

Even a better offer is a two year subscription for just $60.00.

Subscriptions are available by telephoning Ernie Saxton at 215.752.7797 and all major credit cards are accepted.

Additional information on the newsletter and services offered by Ernie Saxton Communications, Inc. is available at www.saxtonsponsormarket.com.

Those wishing to subscribe by mail can make checks payable to ESC, Inc. and mail to 1448 Hollywood Avenue, Langhorne, PA 19047.
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NEWS FROM ERNIE SAXTON COMMUNICATIONS, INC.
Publisher: Motorsports Sponsorship Marketing News
Contact: Ernie Saxton
267.934.7286 - cell
215.752.7797 - office
Esaxton144@aol.com - email
FOR IMMEDIATE RELEASE PLEASE WITH OUR THANKS
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LATEST EDITION OF MOTORSPORTS SPONSORSHIP MARKEING NEWS TELLS YOU NOT TO UNDERVALUE YOUR SPONSORSHIP

LANGHORNE, PA December 11, 2011. . . . “Many racers and promoters seeking sponsorship sell themselves short,” says Michael K. Spotts. The Florida attorney who has worked in sponsorship for a number of years explains what he means in the latest edition of Ernie Saxton’s Motorsports Sponsorship Marketing News.

“Spotts points out that many seeking sponsorship have no real knowledge as to what the value of the marketing components really are,” said newsletter publisher Saxton.
Michael and I agree on this. Most racers and promoters do not take into consideration the value of the race car hauler on the highway, the value of the media interview, the website, billboard, track signage, or other marketing components being offered. And that is true for many of the major league race teams right on down to the local short track racers.”

Many proposals promise more marketing than the team can afford to deliver with the amount of funding the team is requesting.

“Often times I hear from racers seeking sponsorship help,” Saxton said. “I ask what amount of money are they looking for? The response is often, whatever I can get. And when I ask what they are willing to do for sponsorship, the answer is often whatever it takes. Not good answers.”

The hot off the press December edition of Motorsports Sponsorship Marketing News contains a great article by Spotts titled “Don’t undervalue your sponsorship proposal by having an undervalued budget”.

An interesting statement from Spotts is, “By running a race team what you are really doing is running an advertising agency and your sponsors are your marketing customers. The advertising medium however is the race car, the hauler, the uniforms, print, website, etc. as the way you are advertising the sponsors products or services.
Motorsports marketing is not just taking a sponsors money and putting a sticker on your car or hauler.” Spotts’ article is a great source of information on how racers should budget their way to sponsorship success.

Also included in the December edition of Motorsports Sponsorship Marketing News is budget worksheet that will help racers figure what they need to do it right including money set aside to market the sponsors.

Sponsorship experts Milt Gedo, Marci Barlow and Scott Pacich are included in the new edition along with a great article that will give you the latest figures on which NASCAR driver earned their sponsor the most attention on TV.

There is also news about the Federal Mogul sponsorship contest ($100,000 worth of sponsorship being given away) and a great driver marketing seminar in Charlotte.

The newsletter is available for just $39.95, one year subscription. That is quite a savings off the regular price of $59.95. And if you would like you can purchase a subscription for yourself and a friend for just $59.95 total.

Call today at 215.752.7797, have your credit card ready, and we will make sure you get the information filled December edition FREE. Your subscription will actually start with the next edition.

And check out www.saxtonsponsormarket.com to find out all the services and sponsorship helps Ernie Saxton Communications, Inc. has to offer.

If you prefer you can mail a check to ESC, Inc. at 1448 Hollywood Avenue, Langhorne, PA 19047.
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NEWS FROM MOTORSPORTS 2010 RACE CAR & TRADE SHOW
“THE MID-WINTER MOTORSPORTS EXTRAVAGANZA”
AND THE GAMBLERS CLASSIC INDOOR AUTO RACING EVENTS
EVENT ORGANIZER: Len Sammons @ 609.888.3618
MEDIA CONTACT: Ernie Saxton Communications, Inc.
215.752.7797 - Fax: 215.752.1518 - Cell: 267.934.7286 Email: Esaxton144@aol.com
FOR IMMEDIATE RELEASE PLEASE WITH OUR THANKS
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MOTORSPORTS 2010 HEADS BACK TO ITS ROOTS Gambler’s Classic Indoor Race Returning To Atlantic City

OAKS, PA March 16, 2009 . . . Motorsports 2010, the largest race car and trade show of its type in the Northeast and Mid-Atlantic region, will leave Atlantic City, N.J., and take place at the new Greater Philadelphia Expo Center in Oaks, Pa. next year.

Show organizer Len Sammons has announced that the 25th anniversary edition of the show, filling all 220,000 square feet of the Expo Center, will open on Friday, January 22 and continue through Sunday, January 24, 2010. The event, having attracted many of the major names in the sport over the years will once again offer just about everything imaginable in motorsports.

Importantly, the Len Sammons Motorsports-produced Gambler’s Classic Indoor Auto racing events will continue to take place at Atlantic
City’s Boardwalk Hall. Those very popular races, featuring the Three- Quarter (TQ) Midgets, will now follow the Motorsports show on the calendar. The races will now be held one week later, on Friday and Saturday nights, January 29 and 30, 2010. The new Expo Center in Oaks has gained rave reviews from show operators and show attendees since opening just a short time ago. Expo Center management is continuing to make improvements in the facility. More than 4,000 free on-site parking spaces and increased floor space will be available by the end of this summer, in plenty of time for Motorsports 2010.

“We are going full circle with the show,” said event organizer Len Sammons. “When the Motorsports event was started 24 years ago, it was located just five miles up the road from Oaks at the Valley Forge Convention Center. The first show filled less than 50,000 square feet of space, but soon out grew the Valley Forge location. The show then moved to the larger Fort Washington Convention Center, also in Pennsylvania and a short distance away, until it was closed for business development in 2006. The Motorsports show has been held the last three years at N.J.’s Atlantic City Convention Center.

“Now, the new building in Oaks has allowed us to return to our roots in the Philadelphia area, just in time for our 25th anniversary event!” The show will return to a three-day format with exact hours of operation to be announced. Additional show information will be announced in the near future.

“The news of the show moving back to an area it was held for 21 years should created a lot of excitement,” Sammons said. “The change in venue featuring a more central location should spirit tremendous interest from exhibitors and attendees.”

Exhibitors who participated in the 2009 show will have the first chance to reserve their booth space location for the 25th annual show. The deadline for renewal reservations will be May 15th. An event brochure will be in the mail in the next two weeks to previous exhibitors. It will also be available at the event web-site, aarn.com or by calling the show office at (609)-888-3618.

Len Sammons Productions has also confirmed that after a very successful debut of indoor racing at the Dunkin’ Donuts Arena in Providence, R.I., a date is also being confirmed for a return to that venue. And, a third Indoor Auto Racing event is being considered. Additional information on any Len Sammons promoted events, including Motorsports 2010 and the indoor races, are available at aarn.com, by calling 609-888-3618, or by email at motorsports@aarn.com.

ERNIE SAXTON COMMUNICATIONS, INC.
1448 Hollywood Avenue, Langhorne, PA 19047-7417
215.752.7797 (9 am to 6 pm), 215.752.2392 (home)
CELL: 267.934.7286 - FAX: 215.752.1518 - EMAIL: Esaxton144@aol.com
WWW.SAXTONSPONSORMARKET.COM
PUBLISHER: Motorsports Sponsorship Marketing News PUBLISHER: Grandview Groove, track magazine for NASCAR sanctioned Grandview Speedway COLUMNIST: Bucks County, PA Courier Times, Area Auto Racing News, Inside Track Motorsports News and AutoLocator Magazine CO-HOST: Racer's Roundtable along with Pete Knappenberger, Amanda Spotts, Whippy, and Barry Angstadt on WXLV-FM 90.3 FM (Schnecksville, PA) 6 p.m. to 8 p.m. each Sunday.
PRESIDENT: Eastern Motorsport Press Association
PUBLIC RELATIONS AND SPONSORSHIP MARKETING

PARADISE ROAD SLOT CAR RACEWAY
COVENTRY MALL CAR SHOW
Scott Hoffmaster - Show Organizer
Shoffy66@yahoo.com
FOR IMMEDIATE RELEASE PLEASE
--------------------------------------------------------------------------------------------Media Note: We are not involved in this show but have created and forwarded this news release as a courtesy. Ernie Saxton Communications, Inc.
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CAR SHOW RETURNS TO COVENTRY MALL FOR FIRST TIME IN 20 YEARS

POTTSTOWN, PA February 13, 2009 . . . For the first time in 20 years race cars will grace the Coventry Mall in Pottstown, PA as part of the first Paradise Road Slot Car Raceway Car Show. The show, organized by long time local short track auto racing supporter Scott Hoffmaster, will run from Friday, March 6th through Sunday, March 8th.

“The mall management is really excited about this show and if call goes well they hope to make this an annual event as it was some years back,” said Hoffmaster. “My goals with putting this show together are to promote local dirt track racing and to give drivers another opportunity to promote their sponsors.”

The entry list for the show continues to grow each day with entries ranging from late model stock cars to modifieds, micro sprints, 600 modifieds, midgets and vintage cars.

With NASCAR sanctioned Grandview Speedway just a few miles up the road from the mall there will be a lot of attention given the successful short track that is entering its 47th year of operation. The Grandview Speedway display will be at center court with 2008 late model champion Chuck Schutz and 2008 NASCAR modified champion Jeff Strunk being featured. Fans will be able to pick up the 2009 schedule and racers will be able to get their NASCAR license applications at the show.

Grandview opens their season with a free-to-the-public practice session on Saturday, March 28th at noon.

The Montgomery County Quarter Midget Club, with their track located in nearby Phoenixville, PA, will be a big part of the show.
Paradise Road Slot Car Raceway, located in Bechtelsville, PA, will sponsor the show and have a display featuring their scale slot cars. More information can be had on the raceway at www.paradiseroadslotcar.com. They will also sponsor the best appearing awards for the show.

Hoffmaster continues to seek entries for the show. The show is unique in that there is no entry fee being charged for those racers wanting to display their race cars. Hoffmaster can be contacted at conventrymallrcs@yahoo.com.

The Coventry Mall is located on Route 724 in Pottstown, PA just a short distance from Grandview Speedway.
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MEDIA NOTE: We will remind media that are planning to cover events at Grandview Speedway on a regular basis now is the time to submit your request for the season media credential. All requests must be submitted on media letterhead unless you have had a credential in 2008, then you just need to send an e-mail with an address where credential should be sent. Credentials will not be sent until one week before the season opens. Thank you. Ernie Saxton

ERNIE SAXTON COMMUNICATIONS, INC.
1448 Hollywood Avenue, Langhorne, PA 19047-7417
215.752.7797 (9 am to 6 pm), 215.752.2392 (home)
CELL: 267.934.7286 - FAX: 215.752.1518 - EMAIL: Esaxton144@aol.com
WWW.SAXTONSPONSORMARKET.COM
PUBLISHER: Motorsports Sponsorship Marketing News PUBLISHER: Grandview Groove, track magazine for NASCAR sanctioned Grandview Speedway COLUMNIST: Bucks County, PA Courier Times, Area Auto Racing News, Inside Track Motorsports News and AutoLocator Magazine CO-HOST: Racer's Roundtable along with Pete Knappenberger, Amanda Spotts, Whippy, and Barry Angstadt on WXLV-FM 90.3 FM (Schnecksville, PA) 6 p.m. to 8 p.m. each Sunday.
PRESIDENT: Eastern Motorsport Press Association
PUBLIC RELATIONS AND SPONSORSHIP MARKETING

NEWS FROM THE
Eastern Motorsport Press Association
Media Contact: Ernie Saxton, President
215.752.7797 - day number
267.934.7286 - cell
215.752.1518 - fax
Esaxton144@aol.com
FOR IMMEDIATE RELEASE PLEASE WITH OUR THANKS
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SCHUMACHER, DECKER, DARRAH, KEEL AND OTHERS TAKE HOME EMPA AWARDS

Trevose, PA January 25, 2009 . . . National Hot Rod Association Top Fuel racer Tony Schumacher earned the Al Holbert Memorial/EMPA National Driver of Year honors. The award was presented at the 41st annual NASCAR/Eastern Motorsport Press Association Hall of Fame dinner on Saturday, January 24th at the Radisson Hotel and Conference Center in Trevose, PA.

Billy Decker, DIRTcar champion, was presented with the Richie Evans Memorial/EMPA Northeastern Driver of the Year award.
Several outstanding racers and personalities were inducted in the EMPA Hall of Fame including dirt track Modified ace Carl VanHorn, sprint car racing standout Smokey Snellbaker, dirt track Modified car owner Tony Ferraiuolo, Supermodified star Bentley Warren, former Reading Fairgrounds Speedway announcer Warren Ruffner and one of the founders of the EMPA, Miles “Red” Kirsch.

Teenage sprint car talent Cody Darrah received the New England Race Fuels John Blewett III Young Gun Award. The Junie Donlavey Spirit of the Sport Award went to low budget sprint car racer Craig Keel.

Kyle and Pattie Petty were the recipients of the first EMPA Humanitarian Award which included a $1,000 donation to the Petty’s Victory Junction Camp.

The Ace Lane Memorial Photographer of the Year award went to well known freelance photographer Lew Brubaker. Unfortunately Brubaker was not in attendance either due to health reasons or travel problems.

Dave Dalesandro took home the Art McHugh Memorial that goes to an individual that works behind the scenes for the betterment of the EMPA.

Dino Oberto, a writer for the Hazleton, PA Standard Speaker newspaper, was honored with the prestigious Frank Blunk Memorial for his outstanding journalistic efforts. The award is named in honor of the late New York Times motorsports writer.

Ernie Saxton, long time president of the organization, presented special appreciation awards to people who had supported the organization with special effort during 2008. Included were Joe Kaminski, NASCAR’s Jim Hunter and Vern and Diana Townsend. Saxton has announced that he will not seek re-election when his term expires in 2010. He has been president for most the organization’s 41 years.

Winners in the Valvoline/EMPA Writers Contest included Bruce Bennett, column in Flat Out magazine; Chris Romano, feature article in Motorsport; Dino Oberto, news article in Area Auto Racing News; Ron Hedger, race report in National Speed Sport News and personality profile in Speedway Illustrated.

Top awards in the Brice NAPA Auto Parts EMPA Photography Contest went to Todd Dziadosz, Action; Bruce Bennett, Action Sequence; Ace Lane, Crash Action Portfolio of the Year; Bob Yurko, Feature; Bob Yurko, Picture Story; Jim Smith, Portrait & Personality and Best of Showand Todd Dziadosz, Pure Art, Action, and Unpublished Color.

All writer and photography contest winners received beautiful plaques along with cash awards. More than $4,000 was paid out.
Representatives of the NHRA, Pocono Raceway, Indy Racing League, ARCA, ARDC, World Racing Group, ESPN and NASCAR participated in the weekend of activities including a full slate of press conferences.

Sponsor support for the annual EMPA Convention came from Pocono Raceway, NASCAR, NHRA, IRL, SPEED, ESPN and World Racing Group.

More than 100 media representing newspapers, radio, TV and the internet attended the convention.

Plans for the 2010 convention will be announced in the near future. Information on membership in the Eastern Motorsport Press Association can be had by telephoning 215.752.7797 or e-mailing Esaxton144@aol.com.
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ERNIE SAXTON COMMUNICATIONS, INC.
1448 Hollywood Avenue, Langhorne, PA 19047-7417
215.752.7797 (9 am to 6 pm), 215.752.2392 (home)
CELL: 267.934.7286 - FAX: 215.752.1518 - EMAIL: Esaxton144@aol.com
WWW.SAXTONSPONSORMARKET.COM
PUBLISHER: Motorsports Sponsorship Marketing News PUBLISHER: Grandview Groove, track magazine for NASCAR sanctioned Grandview Speedway COLUMNIST: Bucks County, PA Courier Times, Area Auto Racing News, Inside Track Motorsports News and AutoLocator Magazine CO-HOST: Racer's Roundtable along with Pete Knappenberger, Amanda Spotts, Whippy, and Barry Angstadt on WXLV-FM 90.3 FM (Schnecksville, PA) 6 p.m. to 8 p.m. each Sunday.
PRESIDENT: Eastern Motorsport Press Association
PUBLIC RELATIONS AND SPONSORSHIP MARKETING