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March 12, 2009

Virginia Motor Speedway Adds Crate Late Models to Victory Lap Late Model Division

Jamaica, VA – Due to the increased interest by competitors and the current economic conditions officials at Bill Sawyer’s Virginia Motor Speedway have decided to add Crate Late Models as an option for the tracks Late Model division. The GM Performance 604 and 602 motors will now be allowed to run in the Victory Lap Late Model division for the 2009 season and beyond.

“Over the last couple of years we have been inundated with requests to add Crate Late Models to our racing here at VMS and with the current economy making it more difficult for our competitors to race, we felt that now was the right time to introduce crates to our mix,” commented track General Manager Clarke Sawyer.

Sawyer then added, “We have done some extensive research in an attempt to make sure the Crate Late Models are competitive with our Late Models and with the changes we hope to see the crate car count build over time to become a stand alone division here at VMS.”

Engine rules for the GM Performance 604 and 602 engines will follow the Fastrak Racing Series engine guidelines and will be strictly enforced.

For more information competitors should visit the speedway’s website or call the track at (804) 758-1867 between the hours of 10am and 3pm.

To learn more about Bill Sawyer’s Virginia Motor Speedway and its 2009 schedule of events, fans may call the Speedway office at (804) 758-1VMS or visit the track’s web site at www.vamotorspeedway.com.

Bill Sawyer’s Virginia Motor Speedway, an ASA Member Track affiliate, is a 1/2-mile, dirt oval. The track is located on U.S. Route 17, eight miles north of Saluda, VA and 25 miles south of Tappahannock, VA in Jamaica, VA. The speedway is just a short drive from the Richmond, Fredericksburg, Southern Maryland and the Hampton Roads markets.

MEDIA CONTACT: DAVE SEAY (804) 758-1867 OR (804) 357-7223

FOR IMMEDIATE RELEASE
Monday, February 23, 2009

An XR Release
Contact: Barry Braun at barry@racexr.com or 218-226-5661

A Modified Revolution: Lake Country Chevrolet Dealers join the Como Mod Series as presenting sponsor

Duluth, MN – The Como Modified Series, a regional dirt racing modified touring series held in Northern Minnesota and Wisconsin and sponsored by Duluth, MN, based Como Oil and Propane has announced the series will now be presented by the Lake Country Chevrolet Dealers. The partnership expands the year-end purse over $40,000 and will lock in the Como Modified Series as the highest paying open wheel modified series in the United States (based on number of events).

“The Como Series is ecstatic to partner with the Lake Country Chevrolet Dealers” stated Como Oil and Propane CFO Joe Stariha. “For the Lake Country Chevrolet dealers to jump in and wisely spend their marketing money with us says a lot about our series and the race fans that support us. We will give maximum effort to send new business to the Lake Country Chevy Dealers.”

“Chevrolet is the number #1 selling form of vehicles in Northern Minnesota and Wisconsin.” added Keith McKinzie, President of the Lake Country Chevrolet Dealers Association. “To combine with the best racing series in this region and its rabid base of race fans is the type of synergistic partnerships that we are looking for.”

The Lake Country Chevrolet Dealers are an eight-team group of dealers in the Northern Minnesota and Wisconsin that include:

Sonju Two Harbors (Two Harbors, MN)
Ranger Chevrolet (Hibbing, MN)
Grand Rapids Chevrolet (Grand Rapids, MN)
Kolar GM Center (Cloquet, MN)
Luther Family Chevrolet (Duluth, MN)
Calumet Chevrolet (Calumet, MN)
Iron Trail Motors (Virginia, MN)
Don Johnson Motors (Hayward, WI)

The Como Mod Series will enter its fourth year hitting all cylinders and will build on a respected and solid foundation that has race fans and industry folks yearning for more race action year after year. To find out more information on the Como Mod Series go to: www.comomodseries.com.

About the Como Modified Series

The Como Modified Series is an eight-race series held on four northern local racetracks in Minnesota and Wisconsin. The total payout for the series eclipses $40,000 and brings in some of the biggest names in modifed racing in the upper midwest. The Como Mod Series is commited to a superior fan experience, unmatched driver compensation, and sponsor's representation with a solid return on investment.

About Como Oil and Propane

Como Oil & Propane is a full-service heating fuel supplier providing propane, oil and related services to Northland customers. The company has nine local offices in Duluth, Barnum, Two Harbors, Hibbing, Grand Marais, Tower, Ashland, Cable and Minong. For more information, please visit www.comooilandpropane.com.

FOR IMMEDIATE RELEASE
Monday, February 23, 2009

An XR Release
Contact: Barry Braun at barry@racexr.com or 218-226-5661

All Dirt, Live and On Demand: DIRT NATION is re-branded DIRT CAST

Duluth, MN – Dirt Nation, the online destination for dirt track racing fans to listen to and download interviews has undergone a name change to properly endorse the various technologies currently offered and those to be added in the future. The new name is Dirt Cast and the website has been moved to www.dirtcast.com.

The change, long in the planning stages at Dirt Nation, was ramped up due to increasing interest in the site in the past month and projected growth in the next calendar year. Dirt Cast offers the same functions as what was Dirt Nation and will be expanded on in the coming months. Dirt Cast offers On Demand Podcast interviews that can be downloaded and played on your PC, played on the website, or listened to on Itunes. Live Broadcast dates will be released in the coming weeks in addition to the testing of live video throughout 2009 and increased functionality for accessing broadcasts, broadcast archives, podcasts, and premium content.

“It's a natural transition,” stated Dave Seay, lead host of Dirt Cast. “We had planned the move to Dirt Cast, but it was not planned until the 4th quarter of 2009. The interest in the product in the last month has sped up our growth, and we are very excited to deploy even more options for our listeners.” Visitors to Dirt Cast have increased over 300% since the re-launch and transition to On Demand content in October of 2008. “Our goals for 2009 have already been shattered,” added Seay. “The opportunity to offer live broadcasts has opened new doors for Dirt Cast, and we plan to maximize the potential of this market.”

All of the links from Dirt Nation (www.dirtnation.net) have been forwarded to Dirt Cast. All branding, advertising, and social marketing are in transition and full brand revitalization will be complete by March 1, 2009. Potential advertisers are encouraged to contact dave@dirtcast.com for promotional opportunities.

For more information on Dirt Cast visit www.dirtcast.com.

Dirt Cast is owned and operated by Braun Holdings, Inc. subsidiary X.CELERATED.

About X.CELERATED

X.CELERATED (XR) is a marketing and multimedia firm based in Minnesota that focuses on high performance design, web applications, marketing analytics, and advanced internet technologies. XR owns and operates the XR Network that includes On Demand Podcast properties Dirt Cast, Dirt Freaks, and RACEMN. More information on XR can be found at: http://x.celerated.com

February 10, 2009

Three Specials Highlight 40th Season at Virginia Motor Speedway

Jamaica, VA – Bill Sawyer’s Virginia Motor Speedway will open its gates in just a little over two months with the schedule boasting three huge specials to commemorate the speedway’s 40th season of racing. The three shows will include the World of Outlaws Late Model Series on Saturday April 18th; the World of Outlaws Sprint Car Series on Saturday May 23rd and the Mid-Atlantic Championship Series (MACS) Saturday August 8th for the 30th running of Ernie Shelton’s USA 100.

“There is no better way to kick off our 40th season of racing than with the World of Outlaws and we feel that these events will showcase our facility in a positive light and provide fans up and down the east coast with three must see events,” commented track General Manager Clarke Sawyer.

The Rumble on the River 5 will feature the World of Outlaws Late Model Series in a $10,000 to win 50 lap feature on opening night of the speedway’s 40th anniversary season Saturday, April 18th. Last year regional hot-shoe Jeremy Miller of Gettysburg, PA thrilled the crowd with an upset win, his first career World of Outlaws victory. Once again fans will get to see the country’s top late model stars competing against the Mid-Atlantic regions top drivers. It will be the fifth visit by the country’s top late model series to the speedway.

Returning for a second time and with great anticipation will be the World of Outlaws Sprint Car Series on Saturday May 23rd. Last year the countries top drives visited the state of Virginia for the very first time with Jason Meyers getting the hard fought win. This year’s visit by the country’s top drivers will once again be a must see event and the only visit by the Outlaws to the State of Virginia.

Ernie Shelton’s USA 100 will be celebrating its 30th Anniversary on August 8th with the 2009 edition once again going topless. This event will once again be presented in the fan popular twin-25 lap qualifying format with $1,000 going to the winner of each of those events with the final 50 lapper paying $10,000 to-win. In 2008 the event went “topless” for the first time and was an overwhelming success with Chris “Smokey” Madden, Grey Court, SC, smoking the field of 46 cars from nine states. The purse is $60,000 for this one-day show, ranking it near the top prize offerings for a one-day show in the country.

To learn more about Bill Sawyer’s Virginia Motor Speedway and its 2009 schedule of events, fans may call the Speedway office at (804) 758-1VMS or visit the track’s web site at www.vamotorspeedway.com.

Bill Sawyer’s Virginia Motor Speedway, an ASA Member Track affiliate, is a 1/2-mile, dirt oval. The track is located on U.S. Route 17, eight miles north of Saluda, VA and 25 miles south of Tappahannock, VA in Jamaica, VA. The speedway is just a short drive from the Richmond, Fredericksburg, Southern Maryland and the Hampton Roads markets.

MEDIA CONTACT: DAVE SEAY (804) 758-1867 OR (804) 357-7223

FOR IMMEDIATE RELEASE
Tuesday, January 6, 2009

An XR Release
Contact: Barry Braun at barry@racexr.com or 218-226-5661

Como Modified Series revs up the new year with a revamped website and fan experience.

Duluth, MN – The Como Modified Series, a regional dirt racing modified touring series held in Northern Minnesota and Wisconsin and sponsored by Duluth, MN, based Como Oil and Propane has announced the launch of a new, dynamic, multimedia-backed website at: www.comomodseries.com.

The new site was fueled by X.CELERATED (XR) of Beaver Bay, MN, and features a cross pollination of video, audio, dynamic content, and fan interaction.

“This will be the fourth year of the Como Mod Series and as we always promise, we strive to keep building the series every year, offering large payouts and fan experience,” stated Como Mod Series founder and Sr. Vice President and CFO of Como Oil and Propane, Joe Stariha. “We were able to line up with a like-minded company in XR to achieve our online presence goals. I am thrilled to be able to give fans, sponsors, and competitors alike the ability to see, hear, and watch what we do with the Como Mod Series every day, on demand, all the time.”

In addition to video provided by CBS 3, The Northland's New Center, in Duluth, MN, the Como Mod Series website features a co-operative partnership with XR's Dirt Nation and RACEMN brands and will feature collaborative and original content. The popular fan “You Pick Em” contest returns along with a wide variety of new options and functionality to keep the race fan informed on the happenings of the Como Mod Series.

“This is just the tip of the iceberg with coverage and options,” said Stariha. “We have plans on video taping all of the races in 2009 and uploading for on demand viewing, audio interviews, fan contests, and more!”

The Como Mod Series will enter its fourth year hitting all cylinders and will build on a respected and solid foundation that has race fans and industry folks yearning for more race action year after year. To find out more information on the Como Mod Series go to: www.comomodseries.com. More exciting announcements are coming soon!

About the Como Modified Series

The Como Modified Series is an eight-race series held on four northern local racetracks in Minnesota and Wisconsin. The total payout for the series eclipses $30,000 and brings in some of the biggest names in modifed racing in the upper midwest. The Como Mod Series is commited to a superior fan experience, unmatched driver compensation, and sponsor's representation with a solid return on investment.

About Como Oil and Propane

Como Oil & Propane is a full-service heating fuel supplier providing propane, oil and related services to Northland customers. The company has nine local offices in Duluth, Barnum, Two Harbors, Hibbing, Grand Marais, Tower, Ashland, Cable and Minong. For more information, please visit www.comooilandpropane.com.