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RICHMOND INTERNATIONAL RACEWAY WORKS WITH LOCAL HOTELS TO PROMOTE REDUCED
LODGING RATES FOR MAY NASCAR WEEKEND
Program Focuses on Reduced Rates and Reduced or Eliminated Minimum Night Stay
Requirements
RICHMOND (3/17/09) – Richmond International Raceway is working with hotels in
the Richmond region to promote special lodging rates and offers to race fans for
the NASCAR Doubleheader weekend May 1-2 at America’s Premier Short Track.
In conjunction with the Richmond Metropolitan Convention & Visitor’s Bureau,
Richmond International Raceway is reaching out to area hotel owners and
management and offering the opportunity to promote compelling lodging deals to
race fans, which will include being listed on the track’s official web site
www.rir.com.
The hotel offers for the May 1-2 weekend can be found online at
www.rir.com/hotelspecialoffers/.
“We focus on providing the best fan experience in racing, and after
restructuring ticket prices for the 2009 season, we still wanted to do something
more for our fans due to the current economic conditions,” said track president
Doug Fritz. “The total guest experience, both at America’s Premier Short Track
and while in the Richmond region, is important to us.
“Richmond International Raceway is part of a great community, one that has
always embraced race fans traveling to this area, and a good number of hotels
have stepped up to provide excellent deals for the visitors coming to Richmond
for the May 1-2 NASCAR race weekend. I’m proud of what the hoteliers have done
for our fans with this project, and I think it once again shows the commitment
of this community to the overall experience at Richmond International Raceway.”
On the initial list of hotels offering significant deals, some of the 2009 race
weekend rates are 20-50% lower compared to 2008 race weekend prices, and many of
the hotels on the list have reduced or eliminated the minimum stay requirement
for the upcoming May race weekend. The hotel program is another way Richmond
International Raceway is working to make race weekends at America’s Premier
Short Track more affordable and enjoyable for its fans.
“It’s an ongoing and evolving program,” Fritz added. “I encourage all area
hotels to join Richmond International Raceway in a worthy program to support our
fans. It’s not too late to get on the list.”
Tickets for the NASCAR doubleheader weekend, May1-2, at Richmond International
Raceway, are on sale now. Saturday night’s Crown Royal Presents The Russ
Friedman 400 NASCAR Sprint Cup Series race start at $40 and can be purchased by
logging on to www.rir.com or calling 866-455-RACE (7223). The weekend starts
with practice and Wawa Pole Qualifying for the NASCAR Sprint Cup Series, as well
as practice and pole qualifying for the NASCAR Nationwide Series, followed by
the Lipton Tea 250 NASCAR Nationwide Series race. Friday’s tickets are $45
(reserved) and $35 (general admission) in advance. Children 12 and under are
admitted free with a ticketed adult in general admission sections on Friday
only. Please log on to www.rir.com or call 866-455-RACE (7223) for tickets and
information.
About Richmond International Raceway:
Richmond International Raceway, known as America’s Premier Short Track, offers
great night racing action and a commitment to the fan experience. One of the
most popular facilities among drivers and fans in all of motorsports, Richmond
International Raceway annually hosts all of its major events, two NASCAR
Doubleheader weekends featuring the NASCAR Sprint Cup Series and NASCAR
Nationwide Series and an open-wheel racing weekend featuring the IndyCar Series,
under the lights on a ¾-mile D-Shaped oval. The unique layout traditionally
produces exciting side-by-side racing, yet drivers reach high enough speeds for
a superspeedway feel. Combined with first-class amenities and a focus on the
fans, guests at Richmond International Raceway can expect to experience what
“Racing Perfection” truly is. For tickets to events at Richmond International
Raceway, call 866-455-RACE or visit www.rir.com
online.
###
Contact: Richie Denzler, Manager of Community & Public
Relations: 804-228-7507 (office), 804-513-0585 (cell), rdenzler@rir.com
RICHMOND INTERNATIONAL RACEWAY TEAMS UP WITH JUNIOR ACHIEVEMENT OF CENTRAL
VIRGINIA FOR NASCAR DAY
Richmond, VA (March 4, 2009)—Richmond International Raceway will serve as a
prime location for fans wishing to purchase NASCAR Day pins for the sixth annual
NASCAR Day. Donations will be accepted at the ticket office, located at 600 E.
Laburnum Avenue, now through the entire NASCAR season. Additionally, there will
be locations throughout the midway where pins will be sold during the upcoming
NASCAR weekend at Richmond International Raceway, May 1-2. Half of the proceeds
generated from pin sales at America's Premier Short Track will be donated to
Junior Achievement of Central Virginia, with the other half benefiting The
NASCAR Foundation.
NASCAR fans, corporations, schools and organizations across the country are
encouraged to donate $5 and all participants receive a collectible NASCAR Day
2009 lapel pin for their donation. For those who are unable to come to Richmond
International Raceway, donations are also accepted online at
foundation.nascar.com (use promotional code Richmond).
“Richmond International Raceway is glad to once again accept donations for
NASCAR Day,” said track president Doug Fritz. “We are extremely happy to know
that fifty percent of the donations at Richmond International Raceway will
benefit Junior Achievement of Central Virginia while the other half will go to
The NASCAR Foundation. I know I’ll be wearing my NASCAR Day pin on May 15, and I
hope our fans will do the same.”
On May 15, the date for NASCAR Day 2009, fans are encouraged to wear their
NASCAR Day lapel pin along with their favorite NASCAR gear.
NASCAR Day, an annual, charitable celebration of the spirit of NASCAR fans, last
year raised $1.8 million for designated charitable programs and The NASCAR
Foundation, which supports a wide range of charitable initiatives that reflect
the core values of the NASCAR Family.
About Junior Achievement of Central Virginia:
Junior Achievement of Central Virginia brings role models from the business
community into the classroom to help each child understand and believe in their
potential to succeed. Last year, 19,000 students from 133 schools throughout
greater Richmond experienced JA due to the involvement of more than 800
community volunteers. This non-profit volunteer organization creates
business/education partnerships to encourage young people to stay in school,
appreciate lifelong learning, develop positive attitudes toward work, and
contribute to a diverse society. For details, visit
www.jatoday.org.
About The NASCAR Foundation:
The NASCAR Foundation embodies the compassion of the NASCAR Family and our
commitment to serving communities. The Foundation supports a wide range of
charitable initiatives that reflect the core values of the entire NASCAR Family.
The NASCAR Foundation will use the strength of the sport and its people to make
a difference in the lives of those who need it most.
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Richie Denzler
Manager of Community & Public Relations
Richmond International Raceway
600 E. Laburnum Avenue
Richmond, VA 23222-2207
Phone: (804) 228-7507
Fax: (804) 329-5029
rdenzler@rir.com
RUSS FRIEDMAN, WINNER OF CROWN ROYAL’S “YOUR NAME HERE
CONTEST,” REFLECTS ON HIS RECENT CELEBRITY STATUS
The winner of Crown Royal’s third “Your Name Here” contest visited Richmond this
week (photo attached) to unveil the official race logo on Richmond International
Raceway’s Pace Car. Russ Friedman, a former U.S. Marine, received two Purple
Hearts from wounds suffered in Iraq. While Friedman’s name is on the NASCAR
Sprint Cup Series race (the Crown Royal Presents The Russ Friedman 400), he
wants everyone to know that his intentions are to honor all of the men and women
who are serving America overseas. Friedman reflected on his past week, which
started with a trip to Daytona for the winner unveiling and watching the Daytona
500 from Jamie McMurray’s pit box, followed by a trip to Richmond.
“The past few days have been a whirlwind—a good whirlwind—with all of the
television, radio and newspaper interviews. One of the best parts was unveiling
the official logo on the Pace Car. Between the events in Daytona and Richmond, I
had the time of my life and it got better with every minute. I can never thank
the great people at Crown Royal and Richmond International Raceway enough for
this opportunity.”
Fans can join Russ at Richmond International Raceway on Saturday, May 2, “under
the lights” for the Crown Royal Presents The Russ Friedman 400 NASCAR Sprint Cup
Series race. Tickets start at $40 and can be purchased by logging on to
www.rir.com or calling the ticket office
at 866-455-RACE (7223). Richmond…It’s Racing Perfection!
Aimee W. Turner
Director of Public Relations
Richmond International Raceway
600 E. Laburnum Avenue
Richmond, VA 23222
aturner@rir.com
804-228-7645 - Office
804-513-0733 - Cell
804-329-5029 - Fax
Richmond... It's Racing Perfection!
Contacts: Nicole Anastasi Erica J. Johnson Aimee Turner
Taylor PR Diageo Richmond International Raceway
704.796.9992 646.223.2038 804.228.7645
NAnastasi@taylorpr.com
Erica.Johnson@diageo.com
aturner@rir.com
CROWN ROYAL® AWARDS PURPLE HEART RECIPIENT NAMING RIGHTS TO NASCAR SPRINT CUP
SERIES RACE AT RICHMOND INTERNATIONAL RACEWAY
Grand Prize Winner Dedicates Race to All Who Serve Our Country
DAYTONA, FL, February 13, 2009 – An elaborate ceremony today at Daytona
International Speedway® revealed Russell Friedman, a two-time Purple Heart
recipient, as the grand-prize winner of the third annual Crown Royal® Presents
the “Your Name Here” 400 contest. When Friedman accepted the prize – naming
rights to the May 2 NASCAR Sprint Cup Series race at Richmond International
Raceway – he spoke of how his efforts could not be recognized alone and that it
was important to honor all the individuals who serve our country.
Friedman lives in Huntington Station, NY, and was chosen from a group of seven
finalists from around the country based on a submission that detailed his
experience serving in Iraq. The race at Richmond International Raceway on May 2,
2009 will now be titled “Crown Royal Presents the Russell Friedman 400.”
“Winning the Crown Royal ‘Your Name Here’ 400 contest is absolutely amazing and
truly an overwhelming experience,” said Friedman. “Not only do I get to live out
one of my dreams, but I get a chance to help recognize all the American soldiers
who defend our freedoms on a day-to-day basis and definitely deserve a toast
with Crown Royal.”
Throughout the contest, finalists submitted online or video entries describing
an honorable act or achievement worthy of toasting with Crown Royal Canadian
whisky. Nearly 5,000 entries were received, detailing a myriad of achievements
from the heroics of firefighters to dedicated fathers going the extra mile.
“Crown Royal is excited to celebrate the accomplishments of our consumers and
race fans by honoring them with a sports experience fit for a king,” said
Ami-Lynn Bakshi, vice president, Crown Royal. “We’re looking forward to helping
Russell share his moment in the spotlight with all the individuals who
selflessly serve this country. The Russell Friedman 400 will be an event for all
to remember.”
The ceremony to unveil Friedman as the winner included a 20-foot replica Crown
Royal bottle featuring his name as part of the Richmond race logo and was draped
with an oversized iconic purple bag for two days leading up to the announcement.
A countdown clock ticked away while seven finalists waited with great
anticipation as NASCAR driver Jamie McMurray and representatives from Crown
Royal and Richmond International Raceway pulled down the bag to reveal the
grand-prize winner’s name.
The Russell Friedman 400 will be incorporated into all official race logos, used
for thousands of pieces of merchandise and recognized by NASCAR’s broadcast and
media partners as the race’s official title. In addition, Friedman will take
part in pre-race festivities at Richmond International Raceway, and participate
in the trophy presentation to the race winner in Gatorade Victory Lane. During
the race weekend he will receive VIP accommodations for himself and a guest.
Leading up to the big day in Richmond, Crown Royal will continue to remind fans
to "Be A Champion. Drink Responsibly." through Safe Rides Home designated driver
initiatives and other programming designed to reinforce the importance of
drinking responsibly.
“On behalf of Richmond International Raceway, congratulations to Russell and a
sincere thank you to him and all the members of our nation’s armed forces to
whom this race is dedicated,” said Richmond International Raceway President Doug
Fritz. “The partnership with Crown Royal and the ‘Your Name Here’ contest has
been a huge success, and Russell is sure to be another great winner. We look
forward to continuing this great tradition by having Russell join us for an
exciting weekend at America’s Premier Short Track.”
About Crown Royal Canadian Whisky
Crown Royal Canadian whisky is the number one selling Canadian whisky brand in
the US by value and has a tradition as long and distinctive as its taste.
Specially blended to commemorate a grand tour of Canada made by King George VI
and Queen Elizabeth of Great Britain in 1939, Crown Royal Canadian whisky’s
smooth, elegant style reflects its aristocratic origins and is considered the
epitome of Canadian whisky. For the fourth consecutive year, the Crown Royal
company is the primary sponsor of the No. 26 Roush Fenway Ford Fusion driven by
Jamie McMurray. For more information visit
www.crownroyal.com.
It’s about quality, not quantity.
About Diageo
Diageo (Dee-AH-Gee-O) is the world's leading premium drinks business with an
outstanding collection of beverage alcohol brands across spirits, wines and beer
categories. These brands include Johnnie Walker, Guinness, Smirnoff, J&B,
Baileys, Cuervo, Tanqueray, Captain Morgan, Crown Royal, Beaulieu Vineyard and
Sterling Vineyards wines.
Diageo is a global company, trading in more than 180 countries around the world.
The company is listed on both the New York Stock Exchange (DEO) and the London
Stock Exchange (DGE). For more information about Diageo, its people, brands and
performance, visit us at http://www.diageo.com.
Celebrating life, every day, everywhere, responsibly.
About Richmond International Raceway:
Richmond International Raceway, known as America’s Premier Short Track, offers
great night racing action and a commitment to the fan experience. One of the
most popular facilities among drivers and fans in all of motorsports, Richmond
International Raceway annually hosts all of its major events, two NASCAR
Doubleheader weekends featuring the NASCAR Sprint Cup Series and NASCAR
Nationwide Series and an open-wheel racing weekend featuring the IndyCar Series,
under the lights on a ¾-mile D-Shaped oval. The unique layout traditionally
produces exciting side-by-side racing, yet drivers reach high enough speeds for
a superspeedway feel. Combined with first-class amenities and a focus on the
fans, guests at Richmond International Raceway can expect to experience what
“Racing Perfection” truly is. For tickets to events at Richmond International
Raceway, call 866-455-RACE or visit www.rir.com online.
About Roush Fenway Racing
Roush Fenway Racing operates 13 full-time motorsports teams, five in NASCAR
Sprint Cup with drivers Matt Kenseth, Jamie McMurray, Greg Biffle, Carl Edwards
and David Ragan; four in the Nationwide Series with Kenseth, Biffle, Edwards,
McMurray, Ragan, Erik Darnell and Colin Braun; three in the Craftsman Truck
Series with Darnell, Braun, Kvapil, Bobby East and John Wes Townley; and one in
the ARCA RE/MAX Series with Ricky Stenhouse, Jr. For more information on any of
the Roush Fenway Racing teams, log onto
www.RoushFenway.com. For sponsorship inquiries, please contact Robin
Johnson at 704.720.4645.
Richie Denzler
Manager of Community & Public Relations
Richmond International Raceway
600 E. Laburnum Avenue
Richmond, VA 23222-2207
Phone: (804) 228-7507
Fax: (804) 329-5029
rdenzler@rir.com
Contact: Aimee Turner, Richmond International Raceway’s
Director of Public Relations at 804-513-0733 (cell) or
aturner@rir.com
CROWN ROYAL AND RICHMOND INTERNATIONAL RACEWAY TO ANNOUNCE WINNER OF “YOUR NAME
HERE” CONTEST
***Video will be available via feed at 3:30 p.m. EST; audio will be posted at
www.nascarmedia.com. ***
WHO: Richmond International Raceway president Doug Fritz, Crown Royal Vice
President Ami-Lynn Bakshi, NASCAR driver Jamie McMurray, seven finalists of the
Crown Royal “Your Name Here” contest.
WHAT: Will reveal Crown Royal’s third “Your Name Here” contest winner, who will
have his or her name included in the official race title, which is—for now—the
Crown Royal Presents The Your Name Here 400. Crown Royal will stage a 20-foot
replica bottle and iconic purple bag. A countdown clock will be displayed next
to the bottle, adding to the anticipation. Once the clock hits zero, the winner
will be unveiled and have his or her name on the race. The NASCAR Sprint Cup
Series race is set for Saturday, May 2, “under the lights” at Richmond
International Raceway.
WHERE: Daytona International Speedway’s Sprint Fan Zone.
WHEN: Friday, February 13, 2009; media may enter site from 11:30 to
11:45 a.m. EST. Winner will be unveiled at noon.
WHY: Crown Royal is continuing their “Your Name Here” contest for the third
consecutive year. Fans were asked to send in written and video submissions
detailing an honorable act or achievement worthy of toasting with Crown Royal.
The winner’s name will be incorporated into all official race logos, used for
thousands of pieces of merchandise and recognized by NASCAR’s broadcast and
media partners as the race’s official title.
VIDEO FEED: February 13, 2009
3:30-3:45 PM ET
AMC 3, Transponder 15 (C-Band/Analog)
Downlink Frequency: 4000 Horizontal
Audio: 6.2/6.8
February 13, 2009 (re-feed)
6:30-6:45 PM ET
February 16, 2009 (re-feed)
1:30-1:45 PM ET
AMC 3, Transponder 3 (C-Band/Analog)
Downlink Frequency: 3760 Horizontal
Audio: 6.2/6.8
Trouble number during feeds: (212) 714-5781
WHAT ELSE: Tickets are on sale now for the Crown Royal Presents The Your Name
Here 400 NASCAR Sprint Cup Series race at Richmond International Raceway.
Tickets start at $40 and can be purchased by calling 866-455-RACE (7223) or
visiting www.rir.com.
MEDIA INQUIRIES: Please contact Aimee Turner, Director of Public Relations at
Richmond International Raceway, 804-513-0733 (mobile),
aturner@rir.com for media
availability.
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Richie Denzler
Manager of Community & Public Relations
Richmond International Raceway
600 E. Laburnum Avenue
Richmond, VA 23222-2207
Phone: (804) 228-7507
Fax: (804) 329-5029
rdenzler@rir.com
February 6, 2009
Richmond International Raceway News & Notes – February 2009
Contact: Mark Hoskins, (O) 804-228-7516, (C) 804-519-0437
NASCAR Doubleheader Weekend May 1-2 Kicks Off 2009 Season at Richmond
International Raceway
The 2009 race season at Richmond International Raceway starts with a NASCAR
Doubleheader weekend May 1-2, highlighted by the Crown Royal Presents The Your
Name Here 400 NASCAR Sprint Cup Series race “Under The Lights” on Saturday
night, May 2. The 2009 season marks the 57th year Richmond International Raceway
has hosted NASCAR Sprint Cup Series racing.
The weekend also features the Lipton Tea 250 NASCAR Nationwide Series race on
Friday night, May 1. On-track action begins Friday with practice for both races,
followed by pole qualifying for the Lipton Tea 250 and Wawa Pole Qualifying for
the Crown Royal Presents The Your Name Here 400.
Clint Bowyer is the defending champion of the Crown Royal Presents The Your Name
Here 400 after driving through the memorable incident between Kyle Busch and
Dale Earnhardt Jr. in the closing laps. The race also featured local favorite
Denny Hamlin leading a track record 381 laps before falling out of contention
with a late-race tire problem.
Hamlin, however, delighted his hometown supporters Friday night with his first
victory at Richmond International Raceway in the Lipton Tea 250 NASCAR
Nationwide Series race.
Tickets On Sale Now
Tickets are on sale now for the May 2 Crown Royal Presents The Your Name Here
400, and it’s easier than ever to experience a NASCAR Sprint Cup Series race at
Richmond International Raceway. Ticket prices start at $40 and race fans can
also continue to enjoy free automobile parking on raceway property, as well as
the ability to bring their own food and drinks into the grandstands in approved
bags/coolers.
Offering more affordable seating while keeping the same high level of
entertainment and on-track excitement is part of Richmond International
Raceway’s continued effort to provide the best fan-friendly experience in
motorsports.
The NASCAR Doubleheader weekend begins on Friday, May 1 with the Lipton Tea 250
at 7:30 p.m. Friday includes a full day of on-track activity with practice and
pole qualifying for the Nationwide Series and practice and Wawa Pole Qualifying
for the NASCAR Sprint Cup Series. On Friday only, with a ticketed adult,
children 12 and under are admitted free in general admission sections. Friday’s
tickets are $45 (reserved) and $35 (general admission) in advance.
Tickets for both races can be purchased by calling 866-455-RACE (7223), by
visiting www.rir.com or at the Richmond International Raceway ticket office at
600 E. Laburnum Avenue.
Crown Royal To Announce Your Name Here Contest Winner Soon
The winner of Crown Royal’s third annual Your Name Here contest will be
announced on Friday, February 13 at noon during SpeedWeeks at Daytona
International Speedway, unveiling the official name of the Saturday, May 2,
NASCAR Sprint Cup Series race, which is—for now—named the Crown Royal Presents
The Your Name Here 400.
This marks the third year of the contest, which crowned its inaugural winner in
2007, Jim Stewart, and second winner in 2008, Dan Lowry. Both Stewart and Lowry
were included in the race names (Crown Royal Presents The Jim Stewart 400 and
Crown Royal Presents The Dan Lowry 400), to go along with a week-long VIP
treatment, which included being Grand Marshal, attending NASCAR’s drivers
meeting, the trophy presentation in Gatorade Victory Lane, tickets for friends
and family and much more.
Entrants were asked to submit their chronicles of “CROWN-WORTHY” moments,
defined as a memorable occasion worthy of a responsible celebration or toast.
Stewart was chosen based on his recollections of growing up fishing with his
father and later christening his own boat with a toast to his father. Lowry
recalled a moment when he was working far from home in Venezuela and wandered
into a local restaurant, where he didn’t recognize any of the labels behind the
bar. He caught sight of the iconic purple and gold Crown Royal bag, and it
immediately reminded him of the fond memories of home.
President Doug Fritz Honored by USAC
Richmond International Raceway President Doug Fritz was recently honored as the
United States Auto Club Silver Crown Series’ 2008 National Race Organizer of the
Year. USAC hosted its 53rd “Night of Champions” on January 9 in Indianapolis,
Indiana, handing out year-end awards to its national and regional series.
America’s Premier Short Track will again host the USAC Silver Crown Series and
USAC National Sprint Car Series June 26-27 during its open-wheel tripleheader
weekend, featuring the SunTrust Indy Challenge IndyCar Series race on Saturday
night June 27.
Denzler Joins Youth Learning Academy
Richie Denzler, Manager of Community & Public Relations at Richmond
International Raceway, has joined the Youth Learning Academy’s Board of
Directors. Denzler, who has been with America’s Premier Short Track for four
years, becomes the first Richmond-based member of the YLA’s Board of Directors.
YLA is a 501(c)(3) non-profit organization that was founded in 2003 by a group
of parents and community leaders with a primary mission to engage youth in
projected-based learning activities that will bolster their academic, career and
life skills.
One of YLA’s main projects is Race2Success, which focuses on academic and career
pathways in engineering and motorsports. Green4Life is the green initiative of
Race2Success, which encourages students interested in the field of automotive
technology, engineering and motorsports to “think green” and spread awareness
for design options and alternative fuels.
The program teaches alternative fuels technology, team building, leadership,
communication, awareness and education for sustainable energy, green design,
urban planning and safety. Students are immersed in hands-on, real-life
experiences through field trips, guest speakers, designing projects and
large-scale development and creation of related machines.
Media Guide Goes Electronic
For the first time in its existence, Richmond International Raceway’s media
guide is available electronically. America’s Premier Short Track is putting the
entire contents of the 2009 Media Guide on Richmond International
Raceway-branded USB flash drives, making it easier than ever for media to view
track records and facts, driver history, race information and much more
information. If you would like an electronic copy of this year’s media guide,
please contact Aimee Turner at aturner@rir
or 804-228-7645.
Mark Hoskins
Manager of Communications
Richmond International Raceway
600 East Laburnum Avenue
Richmond, VA 23222
Office: 804-228-7516
Cell: 804-519-0437
Fax: 804-329-5029
mhoskins@rir.com
"Richmond International Raceway ... Racing Perfection"
ScottsMiracle-Gro To Sponsor Fan Hospitality Zones at
Richmond International Raceway
Contact: Mark Hoskins, Manager of Communications Phone: (O) 804-228-7516, (C)
(804) 519-0437
RICHMOND (1/15/09) – Richmond International Raceway officials and The
ScottsMiracle-Gro Company, the world’s largest marketer of branded consumer
products for lawn and garden care, are proud to announce an exciting new
partnership in which both of the raceway’s NASCAR fan hospitality packages will
reflect the ScottsMiracle-Gro name.
The ScottsMiracle-Gro Party Zone and ScottsMiracle-Gro Green Flag Zone packages
are fan hospitality options available on NASCAR weekends at America’s Premier
Short Track. The first ScottsMiracle-Gro Party Zone package is available for
Friday, May 1, for the NASCAR Nationwide Series Lipton Tea 250. The first
ScottsMiracle-Gro Green Flag Zone package is available for Saturday, May 2, for
the Crown Royal Presents The Your Name Here 400 NASCAR Sprint Cup Series race.
“The partnership between Richmond International Raceway and ScottsMiracle-Gro is
strong and continues to grow as we move into the 2009 season,” said track
president Doug Fritz. “Fans in the ScottsMiracle-Gro Party Zone and Green Flag
Zone this season will enjoy an improved overall experience with new decorations
and landscaping courtesy of ScottsMiracle-Gro.”
Additionally, Carl Edwards, driver of the No. 60 Scotts entry in the NASCAR
Nationwide Series, and other Roush-Fenway Racing representatives will make
appearances in the fan hospitality areas on both of Richmond International
Raceway’s NASCAR Doubleheader weekends. Also, as part of the partnership,
ScottsMiracle-Gro plans to redecorate the hospitality area using its signature
products and will stage a display area in the hospitality area for fans to learn
more about ScottsMiracle-Gro products.
“The Scotts Miracle-Gro Company is very excited to be partnering with Richmond
International Raceway,” said Jim Shertzer, Event Marketing and Sponsorship
Manager for Scotts. “In 2009, we are proud to sponsor the ScottsMiracle-Gro
Party and Green Flag Zones for the NASCAR event weekends. Fans will be able to
experience a backyard setting right at the track and learn, experience and taste
the benefits of growing an edible garden at your home.”
Both packages offer great benefits that only ScottsMiracle-Gro Party Zone and
ScottsMiracle-Gro Green Flag Zone guests can enjoy. The Friday, May 1
ScottsMiracle-Gro Party Zone package includes an exclusive pre-race pit pass to
see NASCAR Sprint Cup Series qualifying from pit road, prior to the Lipton Tea
250, as well as admission to the ScottsMiracle-Gro Party Zone fan hospitality
area. The Saturday, May 2 ScottsMiracle-Gro Green Flag Zone package includes an
exclusive pre-race pit pass to the Crown Royal Presents The Your Name Here 400
NASCAR Sprint Cup Series race, as well as admission to the ScottsMiracle-Gro
Green Flag Zone fan hospitality area.
On both Friday and Saturday, the ScottsMiracle-Gro fan hospitality areas include
an all-you-can-eat dinner buffet, appetizers, unlimited sodas and water, beer
tickets for fans 21 years of age and older (with valid identification), question
and answer sessions with NASCAR personalities, a souvenir event program, live
musical entertainment, prizes and more!
The ScottsMiracle-Gro Party Zone fan hospitality package is available for
purchase exclusively to Lipton Tea 250 ticket holders at a cost of $65. The
ScottsMiracle-Gro Green Flag Zone fan hospitality package is available for
purchase exclusively to ticket holders for the Saturday, May 2, Crown Royal
Presents The Your Name Here 400 at a cost of $90.
No coolers are permitted in the ScottsMiracle-Gro Party Zone or
ScottsMiracle-Gro Green Flag Zone. No alcohol or coolers are permitted in the
pits. Times are tentative and subject to change. To take advantage of Friday’s
pre-race pit pass, guests must be 18 years of age or older. Required dress code
for pit admission on Friday: long pants, no sleeveless shirts, no open-toed
shoes.
The NASCAR doubleheader weekend May 1-2 kicks off the 2009 racing season at
America’s Premier Short Track. The weekend begins on Friday, May 1, with the
Lipton Tea 250, preceded by practice and pole qualifying for the Nationwide
Series and practice and Wawa Pole Qualifying for the NASCAR Sprint Cup Series.
Children 12 and under are admitted free in general admission sections with a
ticketed adult on Friday only. Friday's tickets are $45 (reserved) and $35
(general admission) in advance. Tickets for Saturday’s Crown Royal Presents The
Your Name Here 400 NASCAR Sprint Cup Series race are on sale now and start at
$40. Tickets can be purchased by calling 866-455-RACE (7223), by visiting
www.rir.com or at the Richmond
International Raceway ticket office at 600 E. Laburnum Avenue.
About Scotts Miracle-Gro
With nearly $3 billion in worldwide sales and more than 6,000 associates, The
Scotts Miracle-Gro Company, through its wholly-owned subsidiary, The Scotts
Company LLC, is the world's largest marketer of branded consumer products for
lawn and garden care, with products for professional horticulture as well. The
Company’s brands are the most recognized in the industry. In the U.S., the
Company's Scotts®, Miracle-Gro®, Ortho® and Smith & Hawken brands are
market-leading in their categories, as is the consumer Roundup® brand, which is
marketed in North America and most of Europe exclusively by Scotts and owned by
Monsanto. In Europe, the Company’s brands include Weedol®, Pathclear®,
Evergreen®, Levington®, Miracle-Gro®, KB®, Fertiligene® and Substral®. For
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Mark Hoskins
Manager of Communications
Richmond International Raceway
600 East Laburnum Avenue
Richmond, VA 23222
Office: 804-228-7516
Cell: 804-519-0437
Fax: 804-329-5029
mhoskins@rir.com
"Richmond International Raceway ... Racing Perfection"
Contact: Aimee Turner, Director of Public Relations,
aturner@rir.com, 804-228-7645 (o),
804-513-0733 (c)
Richmond International Raceway to Help Race Fans in Tough Economic Times -
Announces Ticket Price Restructuring for Henrico Grandstand for 2009 Season,
Tickets on Sale Now
For the 2009 season, more than 18,000 Henrico Grandstand NASCAR Sprint Cup
Series tickets will be affected by the price restructure.
RICHMOND, Va. (January 9, 2009) – In an effort to continue to provide the best
experience possible for race fans, Richmond International Raceway announced
today a ticket price restructuring for the Henrico Grandstand at America’s
Premier Short Track. For the 2009 season, more than 18,000 NASCAR Sprint Cup
Series tickets will be affected in the restructuring.
Tickets currently on sale for the May 2 Crown Royal Presents The Your Name Here
400 NASCAR Sprint Cup Series race and for events for the foreseeable future will
reflect the new ticket price restructuring. Rows 1-5 of the Henrico Grandstand
are now $40 per ticket and rows 6-15 are now $55 per ticket. The restructured
prices reflect a 50% and 25% decrease, respectively, from the May 2008 prices.
“We have the best, most loyal fans in sports,” said Richmond International
Raceway president Doug Fritz. “We recognize that times are tough and we want to
offer our fans a lower entry point to be able to continue to enjoy the thrill of
live NASCAR racing.”
Fans currently seated in these areas affected by the price restructuring have
already been contacted by raceway officials. Fans seated in other areas of the
facility who are interested in relocating to the Henrico Grandstand can do so by
calling the Richmond International Raceway ticket office at 866-455-RACE (7223).
Offering more affordable seating while keeping the same high level of
entertainment and on-track excitement is part of Richmond International
Raceway’s continued effort to provide the best fan-friendly experience in
motorsports. Race fans will also continue to enjoy free automobile parking on
raceway property, as well as the ability to bring their own food and drinks into
the grandstands in approved bags/coolers.
The May 1-2 NASCAR doubleheader weekend kicks off the 2009 racing season at
America’s Premier Short Track. The Lipton Tea 250 NASCAR Nationwide Series will
open the weekend “under the lights” on Friday night, May 1. On Saturday, May 2,
three-time reigning Sprint Cup Series champion Jimmie Johnson, Dale Earnhardt
Jr., Tony Stewart, Jeff Gordon and more will battle defending race winner Clint
Bowyer in the Crown Royal Presents The Your Name Here 400 NASCAR Sprint Cup
Series race.
Ticket’s for Saturday’s NASCAR Sprint Cup Series race are on sale now and start
at $40. Tickets can be purchased by calling 866-455-RACE (7223), by visiting
www.rir.com or at the Richmond
International Raceway ticket office at 600 E. Laburnum Avenue.
###
Aimee W. Turner
Director of Public Relations
Richmond International Raceway
600 E. Laburnum Avenue
Richmond, VA 23222
aturner@rir.com
804-228-7645 - Office
804-513-0733 - Cell
804-329-5029 - Fax
Richmond... It's Racing Perfection!
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