News
SPONSORSHIP MARKETING
With Ernie Saxton

Getting a sponsor may actually be the easy part. Protecting your sponsor, keeping your “friends in the sport” from stealing that sponsor away from you, may be even tougher.
Having been involved in this business for more than 30 years one thing we have learned is “loose lips will cost you sponsorship.” Let me give you an example. We represented a racing team some years back and was asked to do a full blown sponsorship marketing presentation at a company headquarters. We brought a race car that was painted in the company headquarters (that created a lot of excitement) and put on our best “dog and pony” show. It looked very likely that they would become the team sponsor and it involved some very serious money.
Unfortunately the racer we represented felt a need to shared the day’s experience with his “racing friends.” The next day one of his “racing friends” had a proposal delivered to the potential sponsor offering all the same benefits and more for less money. The deal for our client died because of “loose lips.”
As we tell racers who call us for assistance and clients we represent keep everything to yourself. Don’t be free with information about your sponsorship marketing efforts with your friends or anyone else. When there is money at stake often times your racing friends become your worst enemies.
Often times our own clients question why we are so secretive about what we are doing regarding their sponsorship marketing efforts and we share with them some of our stories about “loose lips” and the results.
With that said we wanted to use this column to answer some questions from readers.
Our first question deals with getting to the table, ready to finalize the deal, and the potential sponsor is holding back. How can we get the deal finalized? We always hold something back just in case. Maybe you toss in an extra appearance or two. Perhaps we give them some more space on the car and/or the hauler. (Always include the hauler as part of the deal. The exposure on the hauler often is more than that generated by the race car. If you are not a big winner including the hauler is even more important.)
Having something to offer, a deal breaker, to finalize the deal is important.
Question number two. What can we do to generate more exposure for the sponsor? It amazes us how few racers do this and it costs nothing but a little effort. Pit together a FACT SHEET for the track announcer and public relations person. There is no guarantee the information will be used but it definitely will not be used if it is not made available.
As a track announcer, having announced at 174 different tracks across the country and in Canada, it amazes me how few racers make such information available.
All you need to do to create a FACT SHEET is grab a piece of paper and something to write with. Include your name, hometown, age, information on the family, your occupation, hobbies, etc. And the sheet should include information on the team members, type of race car, engine, and more. List some past successes. Share with them a fact or two that no one may be aware of and could be of interest to the fans. And make sure you include a list of sponsors and locations.
Often times, as an announcer, we have had down time. And when that happens we have often found the FACT SHEETS very useful. Like we said there is no guarantee that the information will be used but often times it is and nothing makes a sponsor happier than to hear their name on the public address system.
Question number three. How much should I be asking for? We are often amazed at how many racers call us and ask that question. And when we ask what they need to race, they have no idea. And the racer who tells a sponsor he will take what he can get will most likely find that the sponsor shows no interest.
Actually a potential sponsor will usually figure out what the program is worth to them and how much they are willing to take out of their marketing budget.
There are a lot of things that have to be considered when putting together a price. Is there TV coverage? How many people attend the events? How often do you race? What are you willing to give the sponsor? And the list goes on. When you have all that information then you can come up with a price. One thing we will tell you is allow yourself some “wiggle room.” What that means, is ask for more than you need. 99.9% of the time the potential sponsor will want more for less.
If you have all your information together and want to come up with a price for a sponsor, give us a call and we will work with you on the telephone for a reasonable amount of time. Telephone 215.752.7797.
We’ll be saving up your questions for another column in the near future so keep calling and asking.
WANT MONTHLY HELP WITH YOUR SPONSORSHIP EFFORTS? Our monthly newsletter, now in it’s 21st year of publication, Motorsports Sponsorship Marketing News, is loaded with help for racers seeking sponsorship. The business of sponsorship marketing changes on a regular basis and you need to be up to date with the latest information. We have just added veteran marketer Gil Bouffard to our staff. He will be writing some features that will be very helpful to racers seeking sponsorship success.
You can sign up for our newsletter at the low cost of $59.95 for a one year subscription. That is a $30 savings off the regular price. And when you are a subscriber you can feel free to pick up the telephone and pick our brain when you need some sponsorship advice. Telephone us at 215.752.7797 to order one year of Motorsports Sponsorship Marketing News. And check out our website at www.saxtonsponsormarket.com  to see what is new.
-end-

 

 

 

 

 

 

 

 

 

News

NEWS FROM MOTORSPORTS 2006
“The racer and fan motorsports extravaganza”
Event Organizer: Len Sammons @ 609.888.3618
Show Manager: Joe Pratt @ 609.888.3618
MEDIA CONTACT: Ernie Saxton Communications, Inc.
Ernie or Marilyn Saxton
215.752.7797 or 215.752.2392
Fax: 215.752.1518
Cell: 267.934.7286
Email:Esaxton144@aol.com
FOR IMMEDIATE RELEASE PLEASE WITH OUR THANKS

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TIME IS RUNNING SHORT TO RENEW BOOTH LOCATIONS FOR MOTORSPORTS 2006

FORT WASHINGTON, PA April 24, 2005 . . . . Classic Enterprises of Pleasantville, NJ was the first exhibitor from Motorsports 2005 to renew their booth location for the Motorsports 2006 show taking place at the Fort Washington Expo Center, January 13th thru 15th, 2006.
The company, distributors of Vertex and Hunt Magnetos, was followed by Kirkey Racing Fabrication, Tyson Race Tours, Irvin Smith Tools and Pocono Raceway just to name a few who have renewed for the motorsports trade show.
“Because the show, the 20th anniversary, was so successful we have had a large number of exhibitors who have renewed the same locations. And there are many who want to make changes in their locations, increase their exhibit area, and there are quite a few new exhibitors anxious to sign up for show space,” said show manager Joe Pratt. “Many of our exhibitors from the 2005 show reported record sales and they want to be sure they are back in the same locations. All indications are that the show will be another huge success and it is only April.”
2005 exhibitors have received their show kits and are reminded that they must renew by April 30th in order to be guaranteed the same locations. “Once April 30th is gone all the remaining exhibit space will be available on a first come, first served basis,” said Pratt. He can be reached at 609.888.3618 or email him at adman@aarn.com.
Again in 2006 the show will fill close to 300,000 square feet, all on one level of the Fort Washington, PA Expo Center.
More than 600 exhibit spaces make up the show with 400 plus racing dealers offering just about every imaginable in motorsports. Over 250 motorsports vehicles were on display during the 2005 show and that number could be topped in 2006.
The show proves to be very popular with fans as they have the opportunity to meet and collect autographs, at no charge, from many of the top names in the sport.
Exhibitors and show attendees are reminded to make their room reservations as early as possible after May 15th to be guaranteed the show special rates are area hotels. Marilyn Saxton can be reached at 215.752.2392 for room reservations.
Information on advertising in the show magazine can be had by contacting Steve Barrick at 908.782.9398.
Marketing and sponsorship opportunities are also available for the show, attracting more than 40,000 people, by telephoning Ernie Saxton Communications, Inc. at 215.752.7797 or email Esaxton144@aol.com .
-END-

 

 

 

 

 

 

 

 

News

SPONSORSHIP MARKETING
With Ernie Saxton
 

 Well you got the sponsors (hopefully) and you are ready for the 2005 racing season. You have made a lot of promises to the sponsors such as creating more business for them, getting them more exposure and gaining attention from the media. And the secret to sponsorship success (actually it is not a secret it is just common sense) is keeping the promises.
 Working with the media can be a very important part of having a successful sponsorship program. Look at what John Force does. Not everyone can be a John Force but you can learn a lot by watching how he handles his media interviews. His attention to the media has been one of the major reasons for his success in keeping sponsors satisfied. Of course it helps that he is very successful on the track and that makes the media seek him out.
 However it is not absolutely necessary to be a winner to get media attention. For 10 years of his racing career Michael Waltrip, a high profile NASCAR Nextel Cup driver, did not win a race. It has only been in the last few years that he has been a winner. But even when he was a struggling racer he made himself available to the media, he always had a positive outlook and he was able to keep sponsors happy because he was a fan favorite despite not being a winner. And today he is probably one of the most visible racers in the business, gets a load of TV time,  and that keeps the sponsors happy.
 The easy thing to do would be to hire a media coach. That is someone that will teach you how to work with the media. That can be quite expensive so we will offer you a free media coaching session to get you started on the way to success. Let the media work for you and not against you. Unfortunately there are a lot of sports figures, yes there are even some in motorsports, who just never master working with the media.
 Create your own image; don’t let the public create it for you. Remember that your reputation is the most important thing you have and the way you present yourself can create a great reputation or a reputation that will have the media avoiding you……along with sponsors.
 Never, never, never say “no comment.” As soon as those words come out of your mouth you are making yourself sound guilty of something or you are trying to hide something.
 If you are not sure of what you want to say pause for a moment. Give yourself time (take a deep breath) to get your thoughts in order. There is nothing worse than an interview that is filled with “um,” “ah,” and “ you know.” Those who use the phrase “you know” irritate me the most. If we knew we would not ask.
 Don’t take it for granted that because you say your comments are “off the record” that the media will keep them off the record. If you don’t want to read it or hear it later in the media, don’t say it. There are some media that can not be trusted to honor “off the record.”
 Don’t be on the defensive or arrogant with a reporter. We have been around long enough in this business to understand that you can’t win a battle with the media. And if you take notice of all the motorsports websites out there and all the message boards that allow uncensored and unconfirmed comments to be made you will understand the importance of have a good rapport with the media.
 Never, never, never lie to a reporter. You may get away with it for a while but 99.9% of the time that lie will come back to haunt you.
 Only answer what is asked. Don’t volunteer information because that could open the door to something you had not planned on talking about. Keep your answers short and to the point.
 Plan ahead. When you know you are going to be interviewed, sit in a quiet spot for a while and give it all some thought. Try to be prepared for those tough questions….those controversial questions that may be asked.
 Keep in mind that your media opportunity is time in the spotlight. Use it to your advantage. Make it a commercial for yourself. Promote yourself, your team and your sponsor.
 Follow all the above suggestions and you should have no trouble dealing with the media. And if you have any questions please feel free to give us a call at 215.752.7797.
 SPONSORSHIP MARKETING TIP! There is the story of the racer who was able to get an executive from FedEx to take a look at his sponsorship package. He got it all together, packaged it up nicely, and sent it to the FedEx executive by UPS. Needless to say when he followed up with the FedEx executive there was no interest shown in his sponsorship offer.
 In a recent edition of SPORTSBUSINESS JOURNAL Micheal Robichaud, Nextel senior director of sports marketing, said, “I can’t stress enough about using our product. I find it just incomprehensible how people [we have deals with] would not use our product.”
 If you are not using the product of the company you are making a pitch to, you better start.
 MEDIA TIP! In a recent edition of SEMA NEWS we found this. Be aware that e-mail attachments equal sudden death. An entire cottage industry in virus-guard software has sprung up to combat the n’er-do-wells terrorizing the web. So it makes sense that most editors and reporters (and I have to say I am one of them) are extremely leery of emails that include e-mail attachments they haven’t requested. Many (the majority) simply delete the entire message, fearing that even opening the primary e-mail could activate a virus, worm or some other mean-and-nasty gremlin. Moral: Stick with straight e-mail. Forget the add-on gee-gaws. GREAT ADVICE and if you follow it your relationship with the media will be that much better and that is important to your sponsorship success.
 SPECIAL OFFER: For a limited time we are offering a video of our most recent sponsorship seminar (about two hours), a generic sponsorship proposal (pretty much paint by numbers), a generic promotional brochure and a one year subscription to Motorsports Sponsorship Marketing News (now in its 21st year). The newsletter has helped many in their efforts to secure sponsorship and stay informed on all the latest happenings in sponsorship marketing. The package would normally sell for more than $400. For a limited time we offer it for just $174.95 plus $10.00 for postage and handling. Call us at 215.752.7797 to order.
 Ernie Saxton can be reached at
esaxton144@aol.com and take a moment or so to visit our website at www.saxtonsponsormarket.com. There are a lot of FREE sponsorship helps on the site.
 

 

 

 

 

 

 

 

 

 

                                             

News

                                      SPONSORSHIP MARKETING WITH ERNIE SAXTON


  Every racer is looking for that magic part, the one that will put them at the front of the pack each and every time out. In reality, that part doesn’t exist, at least not at your local speed shop.
 In today’s media-driven motorsports world, knowing what to say, how to say it, and when to say it may be more important than anything you can bolt on your race car. The world is full of great drivers who never made it to the top because they couldn’t get in the passing lane in front of the camera, microphone or, perhaps most importantly, a prospective sponsor.
 “It’s a different world for drivers trying to break into the top echelons of racing today,” says veteran motorsports broadcaster Rick Benjamin (Rick is a long time friend of this columnist and he is one broadcaster we have great respect for. And who can forget the great work done by Rick and Larry Nuber some years back on The Nashville Network). “Twenty years ago, if you could drive the wheels off a car, that might be enough to get you to the big leagues. It certainly made you a star at the local level. Today, speaking well and projecting yourself positively is essential if you want to be successful in racing. That’s true no matter how old you are, from the local tracks right up to the top levels of the sport.”
 If anyone is an expert on driver media relations, it’s Benjamin. The Charlotte, NC broadcaster has called countless races on both radio and television for the past 20 years. When it comes to recognizing solid media skills, Benjamin’s got a unique perspective. That’s why he says media and public relations training for drivers at all levels are all but a must in today’s sponsor-driven racing world.
 “The escalating cost of auto racing at all levels has almost put drivers in the position of having to be a salesperson first and a racer second,” said Benjamin. “It’s easy to see why drivers at the top levels have to be quality spokespersons. They’re on television all the time and they have to justify multi-million dollar sponsorships both on and off the track. Considering that even race cars on the local level can cost upwards of $100,000, drivers at the local level have also had to improve their interpersonal skills in order to network the kind of sponsorship dollars just to go racing on a regular basis. If you want to run fast, you have to have the appropriate funding and most guys at the local level don’t have that kind of money.”
 In an effort to give drivers at all levels a fighting chance in the glare of the media and corporate spotlights, Benjamin’s Visioncast company started a Media Training program a couple of years ago. According to Benjamin, the one-day program is beneficial to almost any racer.
 “We use the morning classroom session to give the participants an overview of the different kinds of media, how they work and what to watch out for,” stated Benjamin,  “We talk about key themes and how to get your point across. There’s also emphasis on working with adversarial media and dealing with stressful race-related situations.
 “In the afternoon session, we put the participants in interview situations in front of the camera so they can get comfortable with the process,” Benjamin continued. “Just being comfortable in front of the camera, having the correct body language as well as knowing what to say and when, is a big advantage. That’s not only true in working with the media, but also very critical when you’re standing in front of potential sponsor who has the financial ability to take your racing efforts to the next level.”
 While Benjamin’s clients have included top stars, recent classes have been populated by a number of “Young Guns” and aspiring racers hoping to quickly advance through the ranks.
 “Sanctioning bodies, the major ones, are definitely aiming for the coveted 18-34 year old demographic,” said Benjamin. “Those are the people buying tickets, souvenirs and sponsor-related products and that’s why we’re seeing so many ‘Young Guns’ - drivers in their early 20s – getting great rides. One of the first things these young drivers are recognizing on their way up is they need to work well with the media and be able to sell the sponsor’s product. We’re getting a lot of inquiries from young drivers about taking our media training classes. They view media training like going to a driving school – it’s something they have to learn if they want to get to the top.
  Driving talent might initially get them noticed, but being able to sell themselves to the media and potential sponsors is going to get them the ride.”
 And what about Media and Sponsor Training for drivers who will never get to the big leagues? According to Benjamin, it’s still a worthwhile exercise.
 “There’s a great line from the movie The Right Stuff where the astronauts tell the NASA officials ‘No Bucks, No Buck Rogers,’” said Benjamin. “It’s like that at all levels of racing. If you want to go fast and win races, you have to have the right financial backing. Being able to present yourself well is key to getting the right funding. With it, you can win races and maybe advance your career. Without it, you’re just driving in circles.”
 For more information on Media and Sponsor Training, please contact Rick Benjamin at
rickben@earthlink.net.
 AND WE HAVE A SPECIAL OFFER for readers that gives you a copy of our newest sponsorship video (two hours of a recent seminar on VHS) so you can watch it in the comfort of your own home or office. In addition there is a generic proposal that gives you what you need to make your presentation to a potential sponsor and a one year subscription to Motorsports Sponsorship Marketing News (our monthly newsletter on sponsorship that has helped so many be a success in gaining sponsorship). The usual cost would be about $400. You can get it with a simple telephone call to 215.752.7797 (have credit card ready) for just $159.95 plus $10.00 for postage and handling.  This is a package you can use this season and many seasons to come.
 Got a question about sponsorship give us a call or email us at
Esaxton144@aol.com.

 

 

 

 

 

 

 

NEWS FROM MOTORSPORTS SPONSORSHIP MARKETING NEWS
Editor: Marilyn Saxton @215.752.2392
Media Contact: Ernie Saxton Communications, Inc.
Ernie Saxton
215.752.7797
Email:Esaxton144@aol.com
Cell phone: 267.934.7286
FOR IMMEDIATE RELEASE PLEASE

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SHOW SPECIAL EXTENDED FOR SPONSORSHIP PACKAGE AND UNICEF TSUNAMI DONATIONS

   LANGHORNE, PA January 21,2005 . . . "We have had quite a few Motorsports 2005 show attendees contacting us because they missed out on the show special that we offered during our SPONSORSHIP BASICS seminar which drew a standing room only audience," said Motorsports Sponsorship Marketing News publisher Ernie Saxton. "Many were disappointed that they missed out on the special offer so we have decided to extend that special deal."
 The Motorsports 2005 Show Special included the great book written by sponsorship marketing expert Andrew Waite titled Winning Sponsorship, a generic sponsorship proposal that includes the cover letter, contract and more (the way we feel it should be done), a generic sponsorship marketing brochure (something racers should have with them at all times) and a one year subscription to Ernie Saxton’s Motorsports Sponsorship Marketing News (this is the monthly newsletter, now in its 21st year, that has helped so many reach sponsorship success).
 The Show Special is priced at $145.95, which includes postage and handling, with 10% being donated to the UNICEF Tsunami Relief Fund. If purchased separately the package would cost more than $400.
 "As a result of the orders placed at the show, during the SPONSORSHIP BASICS seminar, we were able to donate $350 to the UNICEF Tsunami Relief Fund. And we will continue to donate 10% from each order placed until January 31st," said Saxton. "We think it is important for racers to be out their seeking sponsorship and using the right approach and materials. For that reason we are extending the Show Special offer."
 At the same time Saxton has announced that with this being the start of his 21st year of publishing Motorsports Sponsorship Marketing News, he is offering the newsletter at half price. Normally the newsletter, 12 monthly issues, sells for $89.95 but new subscribers will be able to subscribe for just $45.00. And while supplies last Saxton will include a couple of the past editions for new subscribers at no additional cost.
 Motorsports Sponsorship Marketing News offers feature stories by experts on sponsorship marketing, public and media relations, latest sponsorship news, tips, leads, helps and more.
 And Saxton is offering a NEW Sponsorship Basics seminar video. This is a two hour video tape completed at a recent seminar. The video offers the opportunity to learn about sponsorship marketing in the comfort of your home or office and then telephone Saxton to ask questions. The price is just $99.95 plus $6.00 for postage and handling.
 To order the Show Special, the newsletter or sponsorship video at the special prices telephone 215.752.7797 or 215.752.2392. Major credit cards are accepted. Check in at www.saxtonsponsormarket.com to see all the free information provided for those seeking sponsorship help and the sponsorship marketing materials that are available.
 Saxton also makes himself available as a consultant and does take on sponsorship representation clients from time-to-time. In addition he is available to present sponsorship seminars for speedways, teams and organizations.
 The Langhorne, PA resident has more than 35 years experience in motorsports marketing.

     -end-   MEDIA NOTE: Please feel free to call on us should you be putting together articles on sponsorship marketing. We are happy to assist you. ERNIE SAXTON
 

 

 

 

 

 

 

 

 

 

NEWS FROM MOTORSPORTS 2005 PRESENTED BY SUNOCO
EVENT ORGANIZER: Len Sammons @609.888.3618
SHOW MANAGER: Joe Pratt @ 609.888.3618
MEDIA CONTACT: Ernie Saxton Communications, Inc.
Ernie or Marilyn Saxton
215.752.7797 or 215.752.2392
Email: Esaxton144@aol.com
Cell phone: 267.934.7286
FOR IMMEDIATE RELEASE PLEASE WITH OUR THANKS

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ANOTHER HUGE CROWD ON HAND FOR 20TH ANNIVERSARY MOTORSPORTS 2005 SHOW
 

 FORT WASHINGTON, PA January 16, 2005 . . .Another huge crowd jammed the aisles of the 300,000 square foot Fort Washington, PA Expo Center for the 20th Anniversary of Motorsports 2005 Presented by Sunoco.
 Even on Sunday, when there was a concern that show attendance might suffer because of the Philadelphia Eagles playoff involvement (which they won against the Minnesota Vikings) at home, the crowd resembled the "Oklahoma Land Rush" when the doors opened.

 "Friday was one of the best opening days we have ever enjoyed. It seems there are a lot of people that have turned Friday into Racer’s Day. Most of our vendors offering hardcore racing products and services told us it was an outstanding sales day," said show organizer Len Sammons. "It could very well be an indication that 2005 is going to be a great season for our sport."

 Nextel Cup racers Jamie McMurray, Dave Blaney, Carl Edwards, Randy Lajoie and Kasey Kahne drew huge numbers of fans for FREE autographs with Kahne able to sign well over 1,000 autographs during his two hour stint. Fans were in line for Kahne, NASCAR Nextel Cup Rookie of the Year, at 6:30 a.m. Former Cup star Harry Gant had long lines at the Skoal display area as he signed hundreds of autographs.

 "We had standing room only crowds for at least half of our FREE seminars. We can not remember seeing such interest in this part of the show," was the comment from show manager Joe Pratt. "Racers were taking advantage of the opportunity to learn more about everything from sponsorship to race car setups. Nextel Cup crew chief Tom Baldwin’s Safety Seminar had a huge turnout. Baldwin had assistance from Randy Lajoie and Hans device developer Jim Downing."
 Fans filled the show aisles visit speedway and organization displays to gather schedules and plan their season of races for 2005. And collectible vendors were ecstatic about the activity at their exhibit areas.

 Even former heavyweight boxing champion Joe Frazier proved to be a popular attraction at the Andy Belmont Motorsports display. Belmont also used the occasion to announce a new sponsor in Bootie Beer.
 TV personality and former Nextel Cup crew chief Jeff Hammond proved to be a popular attraction and was offering copies of his new book titled "Real Men Work in the Pits."

 The Michael Schumacher driven Ferrari Formula One also drew a great deal of attention from show attendees.

 U.S.Tobacco’s Ms. Motorsports Contest had a very popular winner in Ashley Deihl, a 20 year old student at Washington & Jefferson University College, from Mifflintown, PA. Representing Port Royal Speedway Ms. Deihl caught the judge’s attention with the way she handled the difficult question regarding the difference between modifieds, late models and sprint cars.
 Ashley, daughter of Joe Deihl who is a popular sprint car racer in Central Pennsylvania, finished second in the same contest last year. She also earned the Miss Congeniality and Sportswear awards.
 Ms. Deihl received $1,500 and an all expense paid trip to the Knoxville, Iowa Sprint Car Nationals. The trip being awarded by Ralph Capitan of Knoxville Raceway. In addition Ashley received a beautiful jacket from Design 500, jewelry from Golden Pleasures of Bordentown, NJ and a series of personal appearances throughout 2005 represented Motorsports 2006.
 First runner-up was Ms. Tracy Gesselman, she also earned Most Photogenic and Swimwear awards,  and second runner-up honors went to Jo Marie Rankin who also earned the Sportswear award in the preliminaries. Jenna Neuner, representing Mudslinger, earned the Swimwear award in preliminaries.

 A very popular attraction was the appearance of 12 of the 20 winners of the U.S.Smokeless Tobacco Ms. Motorsports Contest. Included were Tina Broderick (1989),Billie Jo Steiner (1990),Midi Miller (1991),Robin Johnson (1992),Robyn Smoker (1993), Tricia Brown (1995), Melissa Goodling (1996),Carrie Shuba (1997),Jennifer Olsen (1999), Many Fenstermacher (2001), Jennifer Weaver (2002) and Cara Foss (2004).

 The Best Appearing Vintage Stock Car award went the Levance #10 stock car as part of the National Old Timers display. And Chip Groff earned Best Appearing Vintage Open Cockpit Award with his USAC Championship car which had been driven by Pancho Carter.

 Bridgeport Speedway earned the Best Speedway/Club Display award with a display that included a rotating #85 Modified high above the show floor. 

The Reading Historical Racers Association earned the Best Vintage Car Display with a wonderful display centered on the history of the Reading, PA Fairgrounds Speedway.

 Phoenix Raceway in Phoenixville, PA earned the Best Quarter Midget/Kart Display honors and Stinger Chassis, the quarter midget builder, earned top Commercial Display honors.

 The United States Auto Club Ford Focus exhibit took the Best Race Car Display award and there was a tie for the Best Open Cockpit Race Car Display between the Smokey Snellbaker Super Sportsman (part of the Lincoln Speedway/Silver Spring Speedways display) and the Lucas Wolfe 410 sprint car displayed in the show lobby.

 Jim Sherer’s Bicknell Modified top Best Stock Car Display honors as part of the Hoffman Brothers exhibit area.
 Sunday was Kid’s Day with Tyler Massie winning the Big Wheel feature for 3 and 4 year olds. Eric Gilberson was tops in the 5 and 6 year old division while Brandon Traino took the honors in the 7 to 9 division for the second year in a row. Eric Gilberson of Hainesport, NJ won the three lap Cash Dash which earned him four tickets for the June Nextel Cup race at Pocono Raceway.

 Fourth grader Nick Barber of Willow Grove, PA, representing Cub Pack #554, won the Pinewood Derby main event.
 More than 200 motorsports vehicles of all types were on display during the three day show with close to 600 exhibit areas offering just about everything imaginable in motorsports.
 Plans for Motorsports 2006 will be announced shortly. 
     -end-

 

 

 

 

 

 

 

 

 

 

NEWS FROM MOTORSPORTS 2005 PRESENTED BY SUNOCO
EVENT ORGANIZER: Len Sammons @609.888.3618
SHOW MANAGER: Joe Pratt @ 609.888.3618
MEDIA CONTACT: Ernie Saxton Communications, Inc.
Ernie or Marilyn Saxton
215.752.7797 or 215.752.2392
Email: Esaxton144@aol.com
Cell phone: 267.934.7286
FOR IMMEDIATE RELEASE PLEASE WITH OUR THANKS

------------------------------------------------------------------------------------------------------------------------
FREE EARNHARDT JR POSTER FOR FIRST 500 TO VISIT BUD LAND EACH DAY AT MOTORSPORTS 2005
 

 FORT WASHINGTON, PA January 8, 2005 . . . If you are a Dale Earnhardt Jr. fan this just may make your day. The first 500 people to visit Bud Land at Motorsports 2005 Presented by Sunoco will receive a beautiful Dale Earnhardt Jr. poster. And that will happen each day of the three day show running from 1 p.m. Friday, January 14th thru until 5 p.m. Sunday, January 16th at the Fort Washington, PA Expo Center.
 With more than 40,000 people expected to visit the Motorsports 2005 motorsports extravaganza it is suggested that Earnhardt Jr. fans be there early. Actually with all that there is to see and do at the show it is suggested that all attendees be there early so they are sure to see just about everything imaginable in motorsports that will be covering close to 300,000 square feet of the Expo Center. More than 250 motorsports vehicles will be on display and that will include the Budweiser No.8 Nextel Cup Chevy that is driven by Dale Earnhardt Jr. In addition a new Kodak No. 77 Dodge Charger, new on the track in 2005, being driven by Travis Kvapil will be there. For Formula One fans a Michael Schumacher Ferrari will be part of the show.
 Show attendees will be able, after purchasing their admission ticket, to have the opportunity to collect FREE autographs from NASCAR stars such as 2004 Nextel Cup Rookie of the Year Kasey Kahne, Jamie McMurray, Dave Blaney (just recently signed to drive the Jack Daniels sponsored Chevrolet), Carl Edwards (running both the Nextel Cup and Busch Series full schedules in 2005), Randy Lajoie, and Tommy Baldwin.
 International Speedway Corporation (operators of Daytona, Watkins Glen, Richmond International and other speedways) will have a very unique Disney themed race car on display. The car was just recently unveiled at Daytona USA, the hugely popular interactive amusement center at Daytona International Speedway. The booth will have Daytona 500 and other event tickets on sale.
 The National Guard will have an interesting display with a cut-away and a complete car driven by Greg Biffle. For those who want to see the inner workings of a Nextel Cup car this would be a great display to visit.
 MBNA offers the J.J. Yeley driven #18 NASCAR entry along with a huge photo of Jeff Gordon when he was a USAC sprint car racing star.
 And if you are looking to learn more about how to be a success in motorsports there are more than 20 FREE seminars being presented that cover subjects such as sponsorship, taxes, legal advice, setting up your racing car, using the right shocks and more. If there was such a thing a show attendee could earn a degree in motorsports knowledge by attending a majority of the seminars.
 With this being the 20th Anniversary of Motorsports 2005 Presented by Sunoco the U.S.Tobacco Ms. Motorsports Contest will get even more attention with many of the past winners planning to be on hand. In fact fans will be able to purchase a special poster featuring just the past winners and have it autographed during the week. All money raised from the sale of the poster will go to the former winners.
 Of course the Ms. Motorsports Contest is one of the most popular events at the show and this year will be no different. Standing room only crowds will be on hand for the finale on Saturday night which will also include appearances by the former winners.
 Motorsports fans that also enjoy professional boxing will be anxious to meet former heavyweight champion Joe Frazier and his son Marvis. They will be signing autographs at the Andy Belmont Motorsports display starting at 3 p.m. on Saturday and they will be selling autograph Everlast boxing gloves while the supply last.
 Many local auto racing personalities will be part of the show, some participating in speedway displays such as Grandview Speedway champion Jeff Strunk and sprint car ace Brian Leppo who will be appearing in the Thunder on the Hill display. United Racing Club Rookie of the Year Kyle Purks will be part of the Advance Auto Parts URC display at the show.
 Sunday will be Kid’s Day with youngsters being invited to participate in Big Wheel Races (big wheels will be provided) and Pinewood Derby events.
 More than 600 exhibit spaces will fill the hall with just about anything anyone can think of that is motorsports related.
 Of particular interest to many show attendees will be the collectible vendor area where a load of new items will be found and there will probably be some great bargains on some of the older items.
 And the old-timers have not been forgotten. Former NASCAR Winston Cup racer Harry Gant will be on hand to meet fans during the weekend at the Skoal display area. At least five old-timer organizations will have displays of restored vintage racing equipment and many drivers from yesteryear on hand.
 Adult tickets for the show are priced at $12.00 or get a three day ticket for just $25.00. Kids, 6 through 12, are admitted for $4.00. Free parking is available.
 Three day show, running January 14th through 16th, is set for the Fort Washington, PA Expo Center located just a short distance from Exit 339 of the Pennsylvania Turnpike. For show information telephone 609.888.3618 or visit www.aarn.com. After January 12th telephone 215.641.4500 Ext.51.
     -end-
  MEDIA NOTE: Thank you for the great exposure generated for the show. Hope you have made arrangements to be with us. Ernie Saxton
 

 

 

 

 

 

 

 

 

NEWS FROM MOTORSPORTS 2005 PRESENTED BY SUNOCO
EVENT ORGANIZER: Len Sammons @609.888.3618
SHOW MANAGER: Joe Pratt @ 609.888.3618
MEDIA CONTACT: Ernie Saxton Communications, Inc.
Ernie or Marilyn Saxton
215.752.7797 or 215.752.2392
Email: Esaxton144@aol.com
Cell phone: 267.934.7286
FOR IMMEDIATE RELEASE PLEASE WITH OUR THANKS
------------------------------------------------------------------------------------------------------------------------
OLDTIMERS PLAYING A BIG PART IN 20TH ANNIVERSARY MOTORSPORTS 2005 SHOW
 

 FORT WASHINGTON, PA January 6, 2005 . . . "Where has the time gone. It seems just like yesterday, maybe the day before, when we were just putting together the first show and now we are celebrating our 20th anniversary. Because of that we have a lot of things happening at Motorsports 2005 Presented by Sunoco that will involve the old-timers," said show organizer Len Sammons. "People coming out to the show will be able to see a lot of what is new in the sport and there will be lot of what is old in the sport and I think it will make for a very enjoyable show for the youngsters and oldsters."
 No less than five different organizations involved in keeping past memories of the sport alive will be part of the three day Motorsports 2005 motorsports extravaganza taking place at the Fort Washington, PA Expo Center, January 14th thru 16th.
 The Reading Fairgrounds Racing Historical Society will have a huge display and will feature such past racing greats as Bobby Braxton, Freddy Adam, Russ Smith, Blaine Sadler, Glenn Fitzcharles and others signing autographs during the weekend. The Atlantic Coast Old-timers, Eastern Museum of Motor Racing, National Old-timers Auto Racing Club and Garden State Vintage Stock Car Club will also be an important part of the show with impressive displays and racers from the past on hand to talk with show attendees and sign autographs.
 NASCAR Winston Cup legend Harry Gant, one of the most popular stock car racers ever to climb into a race car, will be on hand signing autographs at the Skoal display. Gant has been a popular attraction at the show several times.
 For drag racing fans the AA/dragster driven by the legendary Don Garlits to the 1963 National Championship will be on display throughout the weekend. The car is presently owned by "Biddy" Winward of New Castle, Delaware.
 SATURDAY NIGHT HEROES, racers who have entertained fans in the past, will be available for autographs from 1 p.m. to 2:30 p.m. on Sunday, January 16th. A special collector card, available only at the show, will be signed by past greats such as Van May, Joe Severage, Tommy McAndrew, Phil Meisner, Ray Liss, Newt Hartman and Billy Hughes.
 Stock Car Racing Hall of Famer Bill Wimble will be traveling up from his Florida home to sign replicas of the #33 stock car that he made so famous. Wimble will be at Dave’s Racing Collectibles display area throughout the weekend.
 Of course the young racing talents can not be forgotten and show attendees will have the opportunity to collect autographs from such famous NASCAR talents as Kasey Kahne, Jamie McMurray, Dave Blaney, Carl Edwards, Randy Lajoie, Tommy Baldwin and others. Many local auto racing talents will be involved in the show also.
 More than 250 motorsports vehicles will be on display and there will be more than 600 exhibit areas dedicated to just about anything imaginable in motorsports. Fans will be anxious to get the newest collectible items from the many vendors planning to be part of the show.
 Again this year the US Tobacco Ms. Motorsports Contest will be a big attraction and many of the past winners of the contest will be on hand to participate in the 20th anniversary celebration.
 More than 20 seminars, free to show attendees, covering a variety of subjects related to motorsports including sponsorship, insurance, taxes, etc. will presented.
 Adult tickets are priced at $12.00 with a three day pass being offered for $25.00. Children 6 thru 12 pay $4.00. Under 6, accompanied by a paying adult, admitted FREE.
 The show, opening at 1 p.m. on Friday, January 14th, will cover close to 300,000 square feet of the Fort Washington, PA Expo Center (all on one floor). There is free parking available. The Expo Center is located just a short distance from Exit 339 of the Pennsylvania Turnpike. For information telephone 609.888.3618. Starting January 12th use 215.641.4500 Ext. 51. Or you can go to www.aarn.com.
    -end-
  MEDIA NOTE….Last call for show credentials. Call us at any of the numbers listed at the top of the news release. We appreciate your consideration. Thank you. ERNIE SAXTON

 

 

 

 

 

 

 

 

 

NEWS FROM MOTORSPORTS 2005 PRESENTED BY SUNOCO
EVENT ORGANIZER: Len Sammons @609.888.3618
SHOW MANAGER: Joe Pratt @ 609.888.3618
MEDIA CONTACT: Ernie Saxton Communications, Inc.
Ernie or Marilyn Saxton
215.752.7797 or 215.752.2392
Email: Esaxton144@aol.com
Cell phone: 267.934.7286
FOR IMMEDIATE RELEASE PLEASE WITH OUR THANKS

------------------------------------------------------------------------------------------------------------------------
EDWARDS AND BLANEY ADDED TO STAR STUDDED MOTORSPORTS 2005 SHOW

 FORT WASHINGTON, PA JANUARY 3, 2005 . . . The man noted car owner Jack Roush has tabbed to replace Nextel Cup superstar Mark Martin and the man tabbed by legendary car owner Richard Childress to fill the seat in his Jack Daniels #07 Chevy in Nextel Cup racing will be appearing at Motorsports 2005 Presented by Sunoco.
 More than 40,000 people are expected to visit the three day show that opens on Friday, January 14th at 1 p.m. and continues until 5 p.m. Sunday, January 16th and fills close to 300,000 square feet of the Fort Washington, PA Expo Center with just about everything imaginable in motorsports.
 Carl Edwards, winner of the Florida 250 NASCAR Craftsman Truck race at Daytona International Speedway (where he got the attention of fans by doing a backflip during victory ceremonies) plus two other truck events in 2004, will make his first visit to the mid-winter motorsports happening. Edwards has now moved into the #99 Jack Roush Ford in Nextel Cup competition and has been tabbed as a replacement for Mark Martin who has announced he is retiring at the end of the 2005 season. Edwards will be signing autographs in the Chapman Auto Group display area on Saturday, January 15th, 1:30 p.m. to 3:30 p.m.
 Veteran Nextel Cup racer Dave Blaney will be making another visit to the show. Blaney has seen his Cup career take giant strides forward as he had some impressive outings in the #30 AOL sponsored Richard Childress owned Chevy in the second half of 2004. Those outings apparently earned Blaney a new contract and a ride in the Jack Daniels sponsored #07 Chevy owned by Childress for the 2005 season and beyond.
 Blaney is always a popular attraction with fans at the "motorsports extravaganza" because of his past short track racing successes including champion on the World of Outlaws sprint circuit plus being involved in the operation of the popular Sharon Motor Speedway in Ohio.
 Blaney will be signing autographs from 11:30 a.m. to 1:30 p.m. on Saturday.
 Also appearing at the show will be popular NASCAR figures such as  Kasey Kahne, Jamie McMurray, Jeff Hammond, Tommy Baldwin and Randy Lajoie.
 Show attendees will be able to collect autographs from popular auto racers and motorsport personalities throughout the three day show and there is no additional charge for the autographs after the admission ticket is purchased.
 More than 250 motorsports vehicles, representing all forms of motorsports competition, will be on display and there will be more than 600 exhibit areas offering just about everything available in motorsports……and even some items not related to motorsports.
 A complete schedule of events, including more than 20 free seminars, for Motorsports 2005 is available at www.aarn.com or telephone 609.888.3618.After January 12th the information phone number will be 215.641.4500 Ext. 51.
 Admission is $12.00 for adults (three day ticket is $25.00) and $4.00 for young people 6 thru 12. Under 6 are admitted free with an adult admission. There is free parking at the show site.
 For information on discount show lodging opportunities telephone Marilyn Saxton at 215.752.2392 or Plaza Travel at 215.322.6888.
 The three day Motorsports 2005 Presented by Sunoco show is presented at the Fort Washington, PA Expo Center located just a short distance from Exit 339 of the Pennsylvania Turnpike. For those traveling West on the PA Turnpike and having EZPass there is an Exit 340.


     -END-
  MEDIA NOTE: The show is just two weeks away. Give us a call, email or fax us to make us aware of your media credential needs. Please…please…please….do not show up seeking credentials without having made arrangements in advance. Thank you and HAPPY NEW YEAR. ERNIE SAXTON
 
 

 

 

 

 

 

 

 

NEWS FROM MOTORSPORTS SPONSORSHIP MARKETING NEWS AND
ERNIE SAXTON COMMUNICATIONS, INC.
Contact: Ernie or Marilyn Saxton
215.752.7797 or 215.752.2392
Email: Esaxton144@aol.com
Fax: 215.752.1518
Cell phone: 267.934.7286
FOR IMMEDIATE RELEASE PLEASE WITH OUR THANKS
------------------------------------------------------------------------------------------------------------------------------
SPONSORSHIP SEMINARS SET FOR JANUARY 14 AND DAYTONA BEACH FEBRUARY 18TH
 

LANGHORNE, PA JANUARY 2, 2005 . . . "The reason most racers are not successful at securing sponsorship support is that they never try," was the comment  by Ernie Saxton, considered a sponsorship expert and is publisher of the monthly sponsorship marketing newsletter titled Motorsports Sponsorship Marketing News. "We get calls every day from racers looking for the easy road to sponsorship. We explain what it takes and that there is a time, effort and expense involved, and they seem to give up before they even get started."
 Saxton points out that sponsorship marketing is not really brain surgery. With a little effort, some time and money invested, the rewards can be fantastic.
 A recent article in IEG Sponsorship Report forecasted that sponsorship spending by North American companies will increase by 8.8% to more than $12 BILLION in 2005. Racers should be anxious to get their share of that impressive amount of money.
 "Many racers seem to think that sponsorship is only available to those who are successful on the speedway. That is not true. Sure if you are successful on the track that helps. However the real secret of sponsorship marketing success is what the racer is willing to put into the marketing package and use to make the sponsorship successful. We have been involved in the sponsorship marketing business for a lot of years and we have seen many racers find sponsorship success without being outstanding performers on the track," said Saxton. "The success, serious sponsorship support, comes to those who are willing to make the effort. You have to be willing to work at it. Often times it takes as much effort, maybe more, that the effort being spent on the actual racing. However the stress level in the sport will be lot less with sponsorship in hand."
 On Friday, January 14th, Saxton will offer a "BASICS IN SPONSORSHIP SUCCESS" seminar, about 55 minutes of what he thinks racers should be doing to be successful at sponsorship marketing, starting at 4:30 p.m. It will be the 20th year that Saxton has offered this free seminar as part of the huge Motorsports 2005 Presented by Sunoco motorsports extravaganza.
 Saxton will also include a question and answer session along with offering some of his sponsorship marketing materials at a discounted rate for just seminar attendees.
 And on Friday, February 18th, 9 a.m. Saxton will offer his three hour SPONSORSHIP MARKETING A TO Z seminar in Daytona Beach, Florida. Saxton has offered the in-depth session, much like a workshop, for more than a dozen years during SpeedWeek activities.
 The Daytona seminar includes just about everything he can squeeze into three hours that will help racers, event organizers, organization officials and others reach sponsorship success. The seminar is designed for those who are local and regional racers. A question and answer session is included and Saxton will be happy to review  sponsorship marketing proposals for attendees at no additional cost.
 The price for the Daytona Beach seminar is $149.95 and will include a generic sponsorship proposal and a subscription to Saxton’s Motorsports Sponsorship Marketing News.
 Just 25 reservations are taken for the February 18th Daytona Beach seminar. For information or to make a reservation telephone 215.752.7797 or 215.752.2392.
 For more information on Ernie Saxton and his sponsorship services and materials check in at www.saxtonsponsormarket.com.
 And for those who can not attend his seminar he does have a special offer available that includes a recent sponsorship seminar on video (two hours) plus a one year subscription to his Motorsports Sponsorship Marketing News for just $99.95 plus $6.00 for postage and handling. The regular price would be $240.
 Saxton also presents sponsorship seminars, helping race teams, organizations and speedways, to raise funds. Seminars are easy to arrange and can be very profitable. Saxton has offered his seminars in Alaska, California, Florida, Nevada and many other states plus Canada.
 Ernie Saxton Communications, Inc. is located in Langhorne, PA.
       -end-

 

 

 

 

 

 

 

NEWS FROM MOTORSPORTS 2005 PRESENTED BY SUNOCO
EVENT ORGANIZER: Len Sammons @609.888.3618
SHOW MANAGER: Joe Pratt @ 609.888.3618
MEDIA CONTACT: Ernie Saxton Communications, Inc.
Ernie or Marilyn Saxton
215.752.7797 or 215.752.2392
Email: Esaxton144@aol.com
Cell phone: 267.934.7286
FOR IMMEDIATE RELEASE PLEASE WITH OUR THANKS

------------------------------------------------------------------------------------------------------------------------
DIRT MOTORSPORTS’ HARTSLIEF SET FOR APPEARANCE AT MOTORSPORTS 2005
 

FORT WASHINGTON, PA December 27, 2004 . . . Bobby Hartslief is probably piling up a huge amount of  airline miles as he travels the country on business for DIRT Motorsports. And there has been a great deal of business for Hartslief to attend to.
 The DIRT Motorsports organization, formerly Boundless Motorsports, has become quite a major player in the motorsports business.
 Hartslief, will travel from Colorado Springs, Colorado, to appear on stage as part of the three day Motorsports 2005 Presented by Sunoco Motorsports Extravaganza taking place at the Fort Washington, PA Expo Center, January 14th through January 16th.
 The Chief Operating Officer of DIRT Motorsports  will give an overview and  touch on their plans for 2005 and the future. Fans, racers and media in attendance will be invited to ask questions. Hartslief will be on stage at 7:30 p.m. on Friday, January 14th.
 In recent months the organization has added some speedways to their operations including Lernerville, PA Speedway  which they purchased and Canandaigua,NY Speedway where they took over the lease  to go along with Cayuga County Fair Speedway that was part of the original purchase of DIRT Motorsports. Rolling Wheels Speedway was another purchase by the group.  The organization also owns the very popular World of Outlaws sprint car group and the World of Outlaws Late Model sanctioning body.
 Just recently DIRT Motorsports has purchased the Stacker2 Xtreme Late Model Series, the UMP Late Model sanctioning organization and the Mid-American Racing Series (MARS) making them the primary sanctioning organization of late model stock car racing in the United States.
 The company is claiming to be the largest and most recognized sanctioning body for sprint, late model and modified dirt track racing in the United States. An estimated 3.5 million fans attended World of Outlaws and DIRT Series sanctioned events during the 2004 season.
 On the same day fans will have the opportunity to see the top class winners in Northeast auto racing accept their awards from Area Auto Racing News (one of the nation’s top trade publications covering motorsports). The winningest driver awards go to Brett Hearn (Dirt 358 Modifieds), Ted Christopher (Asphalt Modifieds), Jeremy Miller ( Late Models), Scott Haus (Dirt Late Models), TODD Hoddick (Asphalt Late Models),Tim Fuller (Dirt Modifieds) and Colby Womer (Micro Sprints). Top Northeast sprint winner Fred Rahmer will be racing in Australia and will not be able to attend the show.
 And Jamie McMurray will be signing autographs from 5 p.m. to 7 p.m. that same evening. McMurray is one of the top young talents on the NASCAR Nextel Cup circuit.
 More than 250 motorsports vehicles, representing all divisions of competition will be on display throughout the 300,000 square feet of show space with more than 600 exhibit spaces offering just about everything imaginable in motorsports.
 For more information on what will be offered at Motorsports 2005 Presented by Sunoco check in at www.aarn.com or telephone 609.888.3618.
 The Fort Washington, PA Expo Center, site of the 20th annual show, is located just a short distance from Exit 339 of the Pennsylvania Turnpike.
 There are still a few, very few, rooms available at the show hotel, the Holiday Inn of Fort Washington, PA, and other area hotels. For show rates telephone Marilyn Saxton at 215.752.2392 or Plaza Travel at 215.322.6888.
      -end-
 
MEDIA CREDENTIALS…… The appearance of Hartslief should get a great deal of attention. Media are invited to have a front row seat by just showing their show media credential or a press card. If you are planning to join us and cover the show please be in touch so that proper credentials can be made available. Telephone Ernie Saxton at 215.752.7797, fax 215.752.1518 or email us at Esaxton144@aol.com. Thank you.  

 

 

 

 

 

 

 

 

 

NEWS FROM DINATALE (Mike and Tony) MOTORSPORTS
Contact: Mike Dinatale @484.824.4225
NEWS RELEASE prepared by Ernie Saxton Communications, Inc.
Contact: Ernie Saxton @215.752.7797
FOR IMMEDIATE RELEASE PLEASE WITH OUR THANKS.
--------------------------------------------------------------------------------------------------------------------------
DINATALE ANNOUNCES DEPARTURE OF DESANTIS AS TEAM DRIVER
 

READING, PA December 28, 2004 . . . Showing allegiance to their existing sponsors, Mike and Tony Dinatale have announced that popular modified racer Meme DeSantis will not be driving the Dinatale #11D 358 modified stock car during the 2005 season.
 "We were quite excited about our relationship with Meme. He is such a great dirt track racing talent and after the outstanding efforts in the late season events, including a strong second place effort in the T.H.Properties Freedom 76 at Grandview Speedway, we really felt we had the makings of a championship contending team," said Mike Dinatale.
 "We agreed to the separation because of a conflict of interest between the team DeSantis will race for on Friday nights at Big Diamond Raceway and our team planning to race at Grandview Speedway on Saturday nights. We thought that both teams would be racing Bicknell chassis but at the last minute there seems to be a change."
 Dinatale pointed out that he has had a long term relationship with Bicknell and the chassis builder has been very supportive of his race team.
 "Meme has decided that it would be in his best interest to stick with the Friday night team that will be racing a different chassis type. We are disappointed. We understand what a great talent Meme is and we wish him the very best. We have been friends for a long time. However, as a team operating on a slim budget, we are not in a position to forget those sponsors (Bicknell) that have been so supportive of our efforts over the years."
 Dinatale Motorsports will be seeking a replacement driver so that he can move forward with his plans for the 2005 season that will include racing at NASCAR sanctioned Grandview Speedway in Bechtelsville, PA.  Mike Dinatale can be reached at 484.824.4225.
     -end-
 
   

 

 

 

 

 

 

 

 

NEWS FROM MOTORSPORTS 2005 PRESENTED BY SUNOCO
EVENT ORGANIZER: Len Sammons @609.888.3618
SHOW MANAGER: Joe Pratt @ 609.888.3618
MEDIA CONTACT: Ernie Saxton Communications, Inc.
Ernie or Marilyn Saxton
215.752.7797 or 215.752.2392
Email: Esaxton144@aol.com
Cell phone: 267.934.7286
FOR IMMEDIATE RELEASE PLEASE WITH OUR THANKS

------------------------------------------------------------------------------------------------------------------------
MANY PAST WINNERS OF MS. MOTORSPORTS COMPETITION TO APPEAR THIS YEAR

FORT WASHINGTON, PA December 28, 2004 . . . The 20th anniversary of the Motorsports 2005 Presented by Sunoco Motorsports Extravaganza is set for January 14th through 16th at the huge Fort Washington, PA Expo Center. Just about everything imaginable in motorsports will be featured in the show that will cover close to 300,000 square feet, all on one level.
 During the 20 years of the show, some very lovely ladies have won the U.S. Tobacco Ms. Motorsports  contest and many of them will be returning for the 20th anniversary celebration. Show organizer Len Sammons has heard from just about all the previous winners and he is quite excited about the prospect of having so many of the lovely ladies returning.
 Tina Broderick, winner in 1989, will be participating as will Billie Jo Steiner (1990),Midi Miller (1991), Robin Johnson (1992), Robyn Smoker (1993),Tricia Brown (1995), Melissa Goodling (1996), Carrie Shuba (1997), Jennifer Olsen (1999), Mandy Fenstemacher (2001), Jennifer Weaver (2002) and Cara Foss (the current Ms Motorsports).
 Britney Godwin, winner in 2003, has to pass on the opportunity to be part of the special event as she will be getting married that weekend and Chrissie Weiderhold, a past winner, is expecting the birth of a child around that time.
 All these past winners will be part of the 2005 Ms. Motorsports Contest and will help crown the new Ms. Motorsports.
 "It sort of makes me feel a lot older than I am. I have been the MC of the contest ever since it started. Each year I get out the tuxedo, actually there have been a few of them, and we work hard at making this a very special night for all the young ladies," said Ernie Saxton. "It will be an exciting night and I am looking forward to seeing a lot of the past winners. Each one of them has been special over the years."
 During the three days of the show, there will be three different autograph sessions presented in BUD Land featuring the former winners signing a special collectors Budweiser poster that includes all the past winners of Ms. Motorsports competition that are participating in the 20th anniversary show. There will be a $10.00 charge for the poster with proceeds going to all the past winners that participate in the anniversary show.
 The preliminaries for the U.S.Smokeless Tobacco Ms. Motorsports contest will take place at 1:30 p.m. on Saturday, January 15th with finals taking place at  7 p.m. And at 6:30 p.m. there will be a special video presentation and on stage interviews with the former winners of the competition.
 More than 250 motorsports vehicles, representing all divisions of competition will be on display throughout the 300,000 square feet of show space with more than 600 exhibit spaces offering just about everything imaginable in motorsports.
 For more information on what will be offered at Motorsports 2005 Presented by Sunoco check in at www.aarn.com or telephone 609.888.3618.
 The Fort Washington, PA Expo Center, site of the 20th annual show, is located just a short distance from Exit 339 of the Pennsylvania Turnpike.
 There are still a few, very few, rooms available at the show hotel, the Holiday Inn of Fort Washington, PA, and other area hotels. For show rates telephone Marilyn Saxton at 215.752.2392 or Plaza Travel at 215.322.6888.
      -end-
  MEDIA CREDENTIALS……If you are planning to join us and cover the show please be in touch so that proper credentials can be made available. Telephone Ernie Saxton at 215.752.7797, fax 215.752.1518 or email us at Esaxton144@aol.com. Thank you.      

 

 

 

 

 

 

NEWS FROM MOTORSPORTS 2005 PRESENTED BY SUNOCO
EVENT ORGANIZER: Len Sammons @609.888.3618
SHOW MANAGER: Joe Pratt @ 609.888.3618
MEDIA CONTACT: Ernie Saxton Communications, Inc.
Ernie or Marilyn Saxton
215.752.7797 or 215.752.2392
Email: Esaxton144@aol.com
Cell phone: 267.934.7286
FOR IMMEDIATE RELEASE PLEASE WITH OUR THANKS

------------------------------------------------------------------------------------------------------------------------
JEFF HAMMOND, WINNER OF THREE WINSTON CUP TITLES, SET FOR MOTORSPORTS 2005
 

FORT WASHINGTON, PA December 23, 2004 . . . Jeff Hammond, winner of 43 Cup races and three Winston Cup championships as a crew chief, will be appearing at the 20th anniversary Motorsports 2005 Presented by Sunoco. The motorsports extravaganza is set to run from 1 p.m. on Friday, January 14th through 5p.m. on Saturday, January 16th at the Fort Washington, PA Expo Center.
 Hammond was involved with all three of Cale Yarborough’s championship winning seasons, and then took over as crew chief during what are often called the glory years of Winston Cup driver Darrell Waltrip.
 Considered one of the all time great NASCAR crew chiefs Hammond surprised many when he decided, a few years back, to give up the competitive end of the sport to become an expert race analyst with Fox-TV during their coverage of  NASCAR Nextel Cup and Busch Series race events. In fact Hammond will be in the TV booth when the 2005 Daytona 500 kicks off the NASCAR season.
 Hammond is also part of the weekly cable TV show, Totally NASCAR, which appears on Speed Channel. In addition he is a weekly guest on Fox Sports Radio Network’s show The Drive and is also on Gametime.
 Recently Hammond and award winning author Geoff Norman completed a book titled REAL MEN WORK IN THE PITS. The book recalls Hammond’s thrilling moments in racing starting as tire changer and moving up to become a crew chief for some of the biggest names in the sport. The book will be unveiled at Motorsports 2005.
 Hammond will be signing his book, copies will be available at the show, on Saturday, January 15th from 11:30 a.m. to1p.m.and again from 4:30 p.m. to 6 p.m.
 The popular TV personality, well known for his strong opinions about the current state of the sport and pulling no punches as he offers his insights, will probably be willing to express some opinions while signing autographs.
 Hammond joins an impressive lineup of motorsports talent that will be appearing at the three day show. Included are NASCAR Nextel Cup stars Kasey Kahne, Jamie McMurray, Dave Blaney and Carl Edwards along with Kasey Kahne crew chief Tom Baldwin Jr.(presenting a safety seminar) and former Busch Series champion Randy Lajoie. Additional driver appearances are expected to be announced in the days leading up to the January 14th opener of the show.
 More than 200 motorsports vehicles will be on display including Michael Schumacher’s Ferrari Formula One car and Dale Earnhardt Jr.’s Budweiser #8 Nextel Cup racecar.
 More than 20 "free seminars" (after the purchase of an admission ticket) will be presented throughout the three day show.
 Complete details on the show are available at www.aarn.com or telephone 609.888.3618. Adult tickets are priced at just $12 each day or $25 for a three day pass. Young people, 6 through 12, are admitted for just $4.00. And kids under 6 are admitted free when they are accompanied by a paying adult.
 There is free parking available at the Fort Washington Expo Center and in surrounding areas.
 Lodging at the show hotel, the Holiday Inn (Fort Washington, PA), is almost sold out. For rooms at the Holiday Inn or other lodging in the area telephone Marilyn Saxton at 215.752.2392.
 The Fort Washington, PA Expo Center, site of the show, is located just a short distance from Exit 339 of the PA. Turnpike.
     -end-
  MEDIA NOTE: We are getting down to last call for media credentials for the show. Please don’t wait until the last minute. Call me at 215.752.7797 or email esaxton144@aol.com. Thanks for your consideration and we want to wish you a Merry Christmas and Happy New Year…..or if you prefer Happy Holidays. Ernie Saxton
   

 

 

 

 

 

 

 

 

 

NEWS FROM MOTORSPORTS 2005 PRESENTED BY SUNOCO
EVENT ORGANIZER: Len Sammons @609.888.3618
SHOW MANAGER: Joe Pratt @ 609.888.3618
MEDIA CONTACT: Ernie Saxton Communications, Inc.
Ernie or Marilyn Saxton
215.752.7797 or 215.752.2392
Email: Esaxton144@aol.com
Cell phone: 267.934.7286
FOR IMMEDIATE RELEASE PLEASE WITH OUR THANKS

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GETTING AN EDUCATION (FREE) AT MOTORSPORTS 2005 PRESENTED BY SUNOCO

  FORT WASHINGTON, PA December 21, 2004 . . . You could probably walk away from Motorsports 2005 Presented by Sunoco, the midwinter motorsports extravaganza, with an educational degree in motorsports. There will be close to two dozen seminars covering a variety of subjects relating to motorsports presented during the three day show which opens at 1 p.m. on January 14th and runs through Sunday, January 16th. More than 40,000 people are expected to fill the Fort Washington, PA Expo Center for the show.
 The biggest seminar of the weekend will be the Tom Baldwin Safety Seminar presented on Saturday, January 15th at 2:30 p.m. Baldwin, crew chief for NASCAR Nextel Cup racer Kasey Kahne, lost his dad in a NASCAR Modified stock car racing accident midway through the 2004 season. He has some ideas on how all racers could work to make the sport safer. Randy Lajoie, a former NASCAR Busch Series champion and a builder of seats for race cars, will be part of the seminar as will Dr. John Melvin, NASCAR Safety Advisor) and John Downing (Creator of the HANS device). This seminar is expected to attract a huge crowd and will be held at the show stage area.
 Important to racers is learning how to run their race team like a business. Ernie Saxton will show them how to seek sponsorship in a professional manner,  Meri Van Blarcom-Gupko and James McCreedy, two lawyers, will discuss legal issues for race teams and speedways, while Dave Nale/Hammerhead Promotions will offer ideas on racing websites and team promotional programs and George Grasic along with Ann Donley will discuss auto racing and taxes.
 Randy Williamson, representing Bicknell, will offer help to racers who setting up their modified chassis. Williamson points out that you do not have to be racing a Bicknell to learn something at his seminar.
 Lee Stauffer, crew chief for the Apple Chevy #12 sprint car driven by Greg Hodnett the last few years, will give pointers on setting up a sprint car chassis. This was a very popular seminar at the last show.
 Kevin Enders, one of the top engine builders in DIRT motorsports, will share his success secrets with seminar attendees.
 Vince Valeriano (VRP Shocks) is back to share his ideas on making shocks work and John Satterfield (Dambest) will talk about carburetors, balancing fuel and air.
 Walt Breeding, a well known figure in the industry, will present three separate seminars covering the new 600cc Micro Sprint rules and his sanctioning organization.
 Jim Bernheisel, a noted racer and car builder, will be back with his chassis school for late model stock car racers.
 And Darryl Dunmire (DBY) attracted a record crowd for his seminar on 270cc micro sprint motors at the last show. He will be looking to top that record at this the 20th anniversary show.
 Add to this impressive list a variety of additional seminars and you have what could be considered a Motorsports College. And racers would have to spend a considerable amount of money to attend these seminars when presented separately. Here all the seminars are included in the price of an admission ticket.
 A full schedule of seminars, times and locations can be found at aarn.com.
 Attend as many as possible during the weekend and you just may qualify as a "professor of motorsports."
 Of course there will be a lot more happening at Motorsports 2005 Presented by Sunoco with more than 200 motorsports vehicles, representing a wide variety of auto racing divisions, will be on display. More than 600 display spaces will be filled with just about everything motorsports.
 The US Tobacco Ms. Motorsports Contest (featuring many of the past winners) will be a popular attraction at the show as will appearances by such standout racing stars as Kasey Kahne, Jamie McMurray, Carl Edwards, Dave Blaney, and a host of others. Autograph opportunities are free as part of the admission ticket price.
 Motorsports 2005Presented by Sunoco tickets are priced at $12.00 for adults with a three day pass priced at just $25.00. Youngsters under 12 are admitted for just $4.00 and kids under 6 are admitted free with a paying adult. Advance tickets are available at 609.888.3618.
 There are still a few discount lodging opportunities available for those planning to spend more than a day at the show. Telephone Marilyn Saxton at 215.752.2392 or telephone Plaza Travel at 215.322.6888.
 The Fort Washington, PA Expo Center, site of the show, is located just a short distance from Exit 339 of the PA. Turnpike.
     -end-
  MEDIA NOTE: Media credentials for the show can be arranged at 215.752.7797, fax 215.752.1518 or email us at Esaxton144@aol.com. Thank you for your consideration. Merry Christmas and Happy New Year . ERNIE SAXTON
 
 
 

 

 

 

 

 

 

 

 

NEWS FROM THE EASTERN MOTORSPORT PRESS ASSOCIATION
Media Contact: Ernie Saxton Communications, Inc.
Ernie or Marilyn Saxton
215.752.7797 or 215.752.2392
Email: Esaxton144@aol.com 
Cell phone: 267.934.7286
Fax:215.752.1518
FOR IMMEDIATE RELEASE PLEASE WITH OUR THANKS

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TRUEX AND RAHMER EARN EMPA DRIVER OF THE YEAR TITLES IN 2004
 

 LANGHORNE, PA December 22, 2004 . . . NASCAR Busch Series Champion Martin Truex, Jr. dominated the action in 2004 and for that he has earned the Al Holbert Memorial Eastern Motorsport Press Association Driver of the Year honors. The Mayetta, NJ second generation racer, who gained much of his experience at Northeastern speedways, will receive his award during the 33rd Annual Eastern Motorsport Press Association Convention at the Radisson Hotel & Conference Center in Trevose, PA. The three day convention, which will attract more than 125 media that cover the sport on a regular basis plus a variety of key figures in the sport, opens on Friday, January 21st and continues through Sunday, January 23rd.
 Another driver that dominated the competition in 2004 was Fred Rahmer. The veteran sprint car racer earned 34 sprint car racing victories and earned championships at Williams Grove, Lincoln, Susquehanna and Selinsgrove Speedways along with the Thunder on the Hill and Pennsylvania Sprint Car Speed Week Series titles. Rahmer, who will be returning from racing in Australia, will accept the Richie Evans Memorial EMPA Northeast Driver of the Year award. This will be the second such award for Rahmer.
 During the NASCAR EMPA Hall of Fame Awards Dinner on Saturday, January 22nd, six names will be added to the EMPA Hall of Fame. Included in the induction ceremonies will be eight time Wall Township Speedway champion Gil Hearne; the all time leading feature winner with the United Racing Club (80 wins) Glenn Fitzcharles; the late Bob Weikert who owned sprint cars that won more than 500 features; 1989 National Hot Rod Association Funny Car Champion Bruce Larson; elder statesman of area motorsports photography and writing Walter Chernokal who passed away while covering a race for Area Auto Racing News at Bridgeport, NJ Speedway this past year and standout dirt Modified racer (winner of the Syracuse Super DIRT Week Modified Classic in 1974) Billy Osmun.
 The T.Wayne Robertson Memorial EMPA Newsmaker of the Year Award will be presented to NASCAR CEO Brian France who established his authority and plotted a bold new course for the country’s premier sanctioning organization.
 Junie Donlavey will present his "Spirit" Award to "low buck" racer Butch Tittle. The veteran driver has competed successfully in the dirt modified events throughout the area but has been able to do it while operating on a low budget. He has won more than 80 feature victories and seven track titles.
 The late Chuck Lamb will be honored for his outstanding efforts with his PhillyRacing.com website and Todd and Rhonda Fisher will receive a special President’s Award for his outstanding promotional efforts at Susquehanna Speedway Park.
 Several special awards will be announced at the dinner. Sunoco, Valvoline and Performance Racing Industry Magazine will sponsor photography, journalism and broadcast competitions during the convention.
 The 33rd Annual EMPA Convention will include presentations to the media by NHRA, IRL, NASCAR, Pocono Raceway, Richmond International Raceway, Dover International, United Racing Club, ARDC and others.
 Pocono Raceway’s Get Acquainted Party will open the convention and will include a Casino Night will attendees getting to play "games of chance" and earn some interesting prizes. Champions from area speedways and sanctioning organizations, along with a guest, are invited to attend. To make arrangements to attend the Friday night party telephone Ernie Saxton at 215.752.7797 or 215.752.2392.
 Speedways, racing organizations and corporations interested in being part of the annual convention can obtain information from Saxton at the same two telephone numbers.
 The annual convention gives speedways, organizations, race teams and sponsors the opportunity to gain exposure to the professional media that cover the sport on a regular basis.
     -end-

 

 

 

 

 

 

 

 

 

 

NEWS FROM MOTORSPORTS 2005 PRESENTED BY SUNOCO
EVENT ORGANIZER: Len Sammons @609.888.3618
SHOW MANAGER: Joe Pratt @ 609.888.3618
MEDIA CONTACT: Ernie Saxton Communications, Inc.
Ernie or Marilyn Saxton
215.752.7797 or 215.752.2392
Email: Esaxton144@aol.com
Cell phone: 267.934.7286
FOR IMMEDIATE RELEASE PLEASE WITH OUR THANKS

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FORMER HEAVYWEIGHT BOXING CHAMP JOE FRAZIER AND ARCA ACE ANDY BELMONT TO TEAM UP AT MOTORSPORTS 2005 PRESENTED BY SUNOCO SHOW

 
FORT WASHINGTON, PA December 13, 2004 . . . Former world heavyweight boxing champion Joe Frazier will team up with ARCA RE/MAX racing star Andy Belmont at Motorsports 2005 Presented by Sunoco. Frazier, heavyweight champion from 1970 through 1973, will be appearing in the Andy Belmont Motorsports display on Saturday, January 15th from 3 p.m. to 5 p.m. Frazier will be meeting fans and signing autographs.
 Motorsports 2005 Presented by Sunoco is a three day motorsports extravaganza featuring just about everything imaginable in motorsports and fills close to 300,000 square feet of the huge Fort Washington, PA Expo Center. The show, expected to attract more than 40,000 people, will open at 1 p.m. on Friday, January 14th and continue through until 5 p.m. Sunday, January 16th.
 The popular midwinter motorsports happening already includes appearances by NASCAR Nextel Cup stars Kasey Kahne and Jamie McMurray along with many other well known names in the sport.
 Frazier has taken quite an interest in auto racing and has traveled to a few events with the Andy Belmont Motorsports team. At Pocono Raceway, when the ARCA RE/MAX series appeared as part of the huge Nextel Cup weekend in July, Frazier created quite a stir as he visited with racers and crews. Smokin’ Joe accommodated every person seeking an autograph or to just shake the hand of the former champion.
 Philadelphia based Frazier may best be remembered for his outstanding battle, perhaps the fight of the century in March, 1971, when he knocked Muhammad Ali down in the 15th round and then went on to win by a decision. It was the first time that two undefeated champions fought for the same title.
 The 1964 Olympic heavyweight champion went on to become the world heavyweight champion and held the title until 1973. His professional boxing record included 32 wins, 17 by knockout, four losses and one draw.
 "We are very excited about having Joe Frazier at our show. It is another first for the show as it celebrates its 20th anniversary. Joe is going to be a very popular attraction at the show." said show organizer Len Sammons. "I have always been a fan of Joe Frazier and I know there are a lot of people in motorsports that will be anxious to meet the former champion. I know I am."
 Show attendees will be able to visit hundreds of display areas and see up close more than 150 vehicles  representing many different forms of motorsports competition. And there will be a variety of activities including a long list of informative seminars, big wheel competition for the kids, and the very popular U.S.Tobacco Ms. Motorsports contest.
 Adult tickets are available at just $12.00 each with a three day pass being offered for just $25.00. Kids under 12 are admitted for just $4.00. For ticket and other show information telephone 609.888.3618 or visit www.aarn.com.
 For those needing affordable first classing lodging during the show weekend telephone Marilyn Saxton at 215.752.2392 or Plaza Travel at 215.322.6888.
 The Fort Washington, PA Expo Center, home of Motorsports 2005, is located at Exit 339 of the Pennsylvania Turnpike.
     -end-
 
MEDIA NOTE…..Time is running out!!! If you are planning to be with us at Motorsports 2005 we really need to hear from you as soon as possible. We want to be sure we are able to provide you with the credentials you need. Telephone us at 215.752.7797 or 215.752.2392. Fax us at 215.752.1518. And emails reach us at Esaxton144@aol.com. Thank you for your consideration. ERNIE SAXTON

 

 

 

 

 

 

 

 

NEWS FROM MOTORSPORTS 2005 PRESENTED BY SUNOCO
Event Organizer: Len Sammons @ 609.888.3618
Show Manager: Joe Pratt @ 609.888.3618
MEDIA CONTACT: Ernie Saxton Communications, Inc.
Ernie or Marilyn Saxton
215.752.7797 or 215.752.2392
Email: Esaxton144@aol.com
Cell phone: 267.934.7286
FOR IMMEDIATE RELEASE PLEASE WITH OUR THANKS

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"RACING FOR SMILES" WILL BENEFIT FROM AUCTION AT MOTORSPORTS 2005
 

FORT WASHINGTON, PA December 13, 2004 . . . When the annual Charity Auction is presented at the huge Motorsports 2005 Presented by Sunoco show at the Fort Washington, PA Expo Center January 14-16th, 2005 "Racing for Smiles"  will benefit.
 Founded in 1997 and headquartered in St. Mary, Ohio, the charity is specifically designed to make dreams come true for youngsters that are seriously ill, often suffering from life-threatening illnesses or injuries. The goal of the Pennsylvania Chapter of  "Racing for Smiles" is to provide these young people with a day to remember at a speedway with all expenses paid. The children would be given the opportunity to meet drivers, receive gifts, autographs and have photos taken with their heroes.
 Len Sammons, organizer of the mid-winter motorsports extravaganza that offers show visitors the opportunity to see just about everything imaginable in motorsports, was instrumental in having "Racing for Smiles" designated as the official charity at Motorsports 2005. When Jason Arthofer of SpeedBoys Performance Parts Center in Wind Gap, PA heard of the organization, he was quick to be in touch with Sammons and PA Chapter coordinator Sue Ziegler to see what could be done to have "Racing for Smiles" be a part of the show which attracts more than 40,000 people during its three day run.
 Ron Hubscher, who had been involved with the Burn Foundation when they were running the charity auction at the show, has agreed to be part of the "Racing for Smiles" effort and will be working with his many contacts in NASCAR racing to obtain racing related items to be used in the auction.
 "We need donations of racing items to be used in the auction. And we would love to have autographed items. We really need used helmets. The kids love them," said Zeigler. "I can remember we put a helmet on one youngster’s head and he refused to take it off. He spent the day getting autographs from racers on his helmet. It really adds to the special day for the kids when they can go home…..or back to the hospital after their track visit with a helmet. It keeps the memories alive."
 Sue Zeigler, who runs a construction business in Collegeville, PA, has a daughter, Jackie, racing late model stock cars. She is planning to race at a number of Northeast speedways in 2005 as she follows in the footsteps of her dad, Zig Ziegler. Jackie will have her late model stock car on display at Motorsports 2005 and will be offering opportunities for photographs with her and the race car as part of the fundraising effort.
 Zeigler is hoping to be able to have some of the "Racing for Smiles" children visit the show.
 Any donations are welcome for the Charity Auction. They have been able to obtain some "vintage" sheet metal from NASCAR Busch, Craftsman Trucks and Nextel Cup race teams. For information on the "Racing for Smiles" charity and how you can be a part of this wonderful charity telephone Zeigler at 610.489.0323.Hubscher, who handled the Burn Foundation Auction for 12 years can be reached at 609.585.1244.
 In the past the Charity Auction has allowed race fans to obtain some great collectable items and help a worthwhile charity at the same time and it is hoped the same will hold true at Motorsports 2005.
  Len Sammons, show organizer, and Joe Pratt, show manager, continue to look for past winners of the annual U.S.Smokeless Tobacco Ms. Motorsports Pageant. As part of the special 20th anniversary Motorsports 2005 presented by Sunoco, Sammons and Pratt are inviting past winners to participate in the celebration. The pageant is always one of the highlights of the three day show.
 The show, set to open at 1 p.m. on January 14th and closing at 5 p.m. on January 16th, will feature many opportunities for fans to collect autographs from their favorite national, regional and local motorsports stars. More than 40,000 people are expected to attend the show.
 The Northeast’s largest auto racing trade show will have more than 350 vendors offering aftermarket parts, safety equipment, car haulers, collectibles, and so much more. In addition many speedways and organizations will be on hand to give fans and racers the latest information on their 2005 season plans. Many fans use the information/schedules gathered at the show to plan their entire season.
And again this year there will be a large number of seminars/workshops featuring a variety of experts and admission is free for show attendees.
 Those planning to spend the weekend at the show are advised to contact Marilyn Saxton at 215.752.2392 to make room reservations. Arrangements have been made at several of the best hotels in the area  to provide discount accommodations.
 And those wishing to obtain more information the show should contact the show office at 609.888.3618 or visit the show website at www.aarn.com.
 Motorsports 2005 presented by Sunoco takes place at the Fort Washington, PA Expo Center located just a very short distance from the Fort Washington exit of the Pennsylvania Turnpike.
     -end-
  MEDIA NOTE: Our thanks to all who have been kind enough to make their media credential arrangements early. We invite you to let us know what your credential needs are so that we are sure to have what you need ready and waiting. Email or telephone us. Thanks for your support and consideration. Ernie Saxton

 

 

 

 

 

 

 

 

NEWS FROM MOTORSPORTS 2005 PRESENTED BY SUNOCO
Event Organizer: Len Sammons @ 609.888.3618
MEDIA CONTACT: Ernie Saxton Communications, Inc.
Ernie or Marilyn Saxton
215.752.7797 or 215.752.2392
Email: Esaxton144@aol.com
Cell phone: 267.934.7286
FOR IMMEDIATE RELEASE PLEASE WITH THANKS

------------------------------------------------------------------------------------------------------------------------
TOMMY BALDWIN HAS FOND MEMORIES OF HIS DAD AND WANTS TO KEEP THEM ALIVE WITH SAFETY SEMINAR AT MOTORSPORTS 2005

 
FORT WASHINGTON, PA December 6, 2004 . . . NASCAR Nextel Cup crew chief Tommy Baldwin has fond memories of his dad  Tommy Baldwin Sr. The legendary NASCAR Whelen Engineering Modified tour racer was fatally injured during the running of a tour race at Thompson, CT Speedway in August. He wants to share his thoughts and memories of his dad and bring more attention to safety in the sport….especially when it comes to local short track racing. He has learned a few things that may have helped his dad possibly survive the accident and he wants to see if he can save some other drivers.
 "If a race driver comes to a track and does not like the conditions he should just walk away," said Baldwin. "I want to bring awareness to local short track racers, promoters and officials about improving safety in the sport. I plan to do that with a seminar titled ‘Helping to Save Lives’ at Motorsports 2005."
 Baldwin will have some "friends" along to assist him with the one hour seminar which will be followed by a question and answer session.
 The seminar will start at 2:30 p.m. on Saturday, January 15th as part of the three day Motorsports 2005 Presented by Sunoco show. The show opens to the public at 1 p.m. on Friday, January 14th and continues through until 5 p.m. on Sunday, January 16th. More than 40,000 people are expected to attend the show.
 The "friends" include former Busch Series champion Randy Lajoie who creates custom seats for racers. Lajoie will be talking about the importance of a good strong well secured seat.
 Dr. Melvin, who continues to work with NASCAR to improve safety in the sport, will share his expertise as will John Downing, creator of the Hans device.
 It is possible that other industry leaders will be involved in the seminar.
 And when the seminar and question/answer session are completed both Baldwin and Lajoie will participate in an autograph session.
 Baldwin, crew chief for NASCAR Nextel Cup Series Rookie of the Year Kasey Kahne, hopes that racers, promoters, officials, track safety workers and others involved in the sport will see the importance of this seminar. He wants to be sure that it is understood that the presentation is being designed for the local short track industry.
 "NASCAR presents safety seminars for the Nextel Cup racers and the other top series racers twice a year so this seminar is not designed for them. We want to make the local short track racing industry aware that what happened to my dad  can happen to them. I don’t care what organizations those attending the seminar represent I just want to get the message out to all racers," said young Baldwin.
 "We want can car builders do? What can racers do? What can promoters do? What can we all do to make the sport safer? The seminar at Motorsports 2005 Presented by Sunoco will answer those questions."
 "We are really excited to be able to offer this seminar," said show organizer Len Sammons. "We think every racer should be in the audience. Some of us have gotten complacent and it takes an accident like the one Tommy Baldwin Sr. was involved in to make us come back to reality and understand that this is a very dangerous sport we are involved in. Everyone in the short track industry should be planning to attend. Who knows if we will ever again be able to put these people together for a seminar."
 Sammons also wanted to point out that  because of  the changes in the floor plan, designed to create a smoother flow of show traffic, there are a very limited number of exhibit spaces still available for the show. Interested parties should be in touch with show manager Joe Pratt at 609.888.3618.
  Close to 300,000 square feet of the Fort Washington, PA Expo Center will be filled with just about everything imaginable in motorsports. More than 200 motorsports vehicles of all types will be on display and show attendees will be able to visit more than 600 exhibit displays that are part of the show.
 Adult admission is $12.00 with children 12 and under admitted for just $4.00. Under six are admitted free of charge.
 Additional information on the show, opening at 1 p.m. on January 14th and continuing through 5 p.m. January 16th, may be had by telephoning 609.888.3618 or visit the show website at www.aarn.com.
 The Fort Washington Expo Center, site of the show, is located just a short distance from the Pa. Turnpike entrance (Exit #339).
 Show attendees in need of lodging for the show weekend should be in touch with Marilyn Saxton at 215.752.2392. She offers discount rates at some of the top local hotels.
     -end-
 
MEDIA REMINDER……Arrangements for media credentials for Motorsports 2005 should be made as soon as possible.  Fax us at 215.752.1518 or email Esaxton144@aol.com. Thank you. Ernie Saxton  

 

 

 

 

 

 

NEWS FROM MOTORSPORTS 2005 PRESENTED BY SUNOCO
Event Manager: Len Sammons @ 609.888.3618
MEDIA CONTACT: Ernie or Marilyn Saxton
Ernie Saxton Communications, Inc.
215.752.7797 OR 215.752.2392
Email: esaxton144@aol.com 
Cell phone: 267.934.7286
FOR IMMEDIATE RELEASE PLEASE WITH THANKS

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TEN YEARS LATER JO RANKIN RETURNS FOR MS MOTORSPORTS PAGEANT

 
FORT WASHINGTON, PA November 26, 2004 . . . The last time Jo Rankin attended the giant mid-winter motorsports extravaganza known as Motorsports 2005 Presented by Sunoco she was eight years old and was there to compete in the Li’l Miss Motorsports Pageant.
 Since then the 18-year-old Western Pennsylvania beauty has won no less than 80 pageants and is finally old enough to do something she has wanted to do since she was eliminated in the semi-finals of the Li’l Miss Motorsports Pageant. She is going to compete in the U.S.Smokeless Tobacco Ms. Motorsports Pageant which is part of the three day Motorsports 2005 Presented by Sunoco being presented at the Fort Washington, PA Expo Center January 14 through 16th.
 Jo is an accomplished violinist (having played for 15 years) and, in fact, gives lessons at McVay Music Center in Cranbury Township, PA. And she is taking vocal lessons.
 Rankin, who makes her home in Butler, PA, comes from an ardent auto racing family. Both her mom and dad, Gary and Sheila Rankin, race the big 410 sprint cars at Western Pennsylvania speedways. Dad finished fifth in the final standings at Lernerville Speedway and mom was eight at Tri City Speedway. Jo served as Miss TriCity Speedway this past season.
 Her grandfather, Carl Murdick, has been an outstanding performer in big block modified stock car racing at Lernerville, Mercer and TriCity Speedways along with the Bicknell Modified Tour. Uncle Dave Murdick has been a big block modified champion.
 The senior high school student, with a 3.9 grade average, is studying to be a music teacher and already attends a community college where she has earned 18 college credits toward her studies starting next year at Clarion University.
 Rankin is excited about returning to the midwinter motorsports happening and, perhaps, adding another pageant to her long list of successes. And just maybe, perhaps, she will bring the violin along to play and sing a few songs for show attendees.
 Many of the past winners of the U.S.Tobacco Ms. Motorsports Pageant are expected to be in attendance as the show celebrates its 20th Anniversary. As part of the anniversary celebration event organizer Len Sammons is planning some special happenings.
 There are still openings for ladies who would like to participate in the Ms. Motorsports Pageant. Information may be had be telephoning the show office at 609.888.3618.
 The show, set to open at 1 p.m. on January 14th and closing at 5 p.m. on January 16th, will feature many opportunities for fans to collect autographs from their favorite national, regional and local motorsports stars. More than 40,000 people are expected to attend the show.
 The Northeast’s largest auto racing trade show will have more than 350 vendors offering aftermarket parts, safety equipment, car haulers, collectibles, and so much more. In addition many speedways and organizations will be on hand to give fans and racers the latest information on their 2005 season plans. Many fans use the information/schedules gathered at the show to plan their entire season.
And again this year there will be a large number of seminars/workshops featuring a variety of experts and admission is included in the price of the show ticket.
 Those planning to spend the weekend at the show are advised to contact Marilyn Saxton at 215.752.2392 to make room reservations. Arrangements have been made at several of the best hotels in the area  to provide discount accommodations.
 And those wishing to obtain more information the show should contact the show office at 609.888.3618 or visit the show website at www.aarn.com.
 Motorsports 2005 presented by Sunoco takes place at the Fort Washington, PA Expo Center located just a very short distance from the Fort Washington exit (#339) of the Pennsylvania Turnpike.
     -end-
  MEDIA NOTE: Email or fax your request for show media credentials. Ernie Saxton  

 

 

 

 

 

 

 

 

NEWS FROM MOTORSPORTS 2005 PRESENTED BY SUNOCO
Event Organizer: Len Sammons @ 609.888.3618
MEDIA CONTACT: Ernie Saxton Communications, Inc.
Ernie or Marilyn Saxton
215.752.7797 or 215.752.2392
Email: Esaxton144@aol.com
Cell phone: 267.934.7286
FOR IMMEDIATE RELEASE PLEASE WITH THANKS

-----------------------------------------------------------------------------------------------------------------------------
MEMORIES OF READING FAIRGROUNDS SHOULD BE A BIG HIT AT MOTORSPORTS 2005

 
FORT WASHINGTON, PA November 23, 2004. . . One of the most famous short track auto racing facilities in the history of the sport is the Reading, PA Fairgrounds Speedway. And Mike Grim and a number of others are working hard to keep the memories of that great racing facility alive with the Reading Fairgrounds Racing Historical Society.
 Plans are being made to have many of the restored race cars and several of the veteran racers that competed at the Reading Fairgrounds be part of Motorsports 2005 Presented By Sunoco. The three day mid-winter motorsports happening, opening at 1 p.m. on January 14th and closing at 5 p.m. on January 16th, will feature just about everything imaginable in motorsports. The show, considered a motorsports extravaganza, will fill close to 300,000 square feet of the Fort Washington, PA Expo Center.
 Mike Grim, a long time supporter of the sport, is president of the Reading Fairgrounds Racing Historical Society and is quite excited about the opportunity to make people aware of their organization at the show and to let people see some of the restored race cars and some of the veteran drivers from yesteryear.
 Grim, owner of Mike Grim’s Truck Wreck Specialist in Reading, PA, has restored some vintage cars on his own. However his goal, along with others involved in the project, is to bring more attention to the "golden years" of racing at Reading and to be able to come up with support and funding to build a museum so that they can display the vintage cars and memorabilia from the many years the track was in operation.
 The organization has built a rolling museum that includes photos, driver uniforms, trophies, and other items, even including a motor or two, so that fans have the opportunity to see and relive the memories of the Reading Fairgrounds Speedway.
 The rolling museum is presented being updated with some new display materials being included and it will be part of a large display area at the Motorsports 2005 Presented By Sunoco show. Grim and his volunteer staff want to preserve and present the great Reading memories. At the show they will have famous vintage race cars such as the Gary Wolford flathead modified, Bobby Braxton’s round body modified, Russ Smith’s Gremlin, Dick Quallio’s Mustang and a Red Riegel sprint car. More vintage cars may be added for the show.
 One of the most famous names in Reading Fairgrounds Speedway stock car racing was Freddy Adam and he will be at the show to meet fans throughout the three days along with Russ Smith, Gary Gollub, Glenn Fitzcharles, Blaine Sadler, Bobby Braxton and others. Fans of old time stock car racing will get a thrill out of meeting the many legendary drivers and young people will get to see, close up, just what racing was like back in the days of Reading Fairgrounds Speedway.
 The organization recently participated in the 150 year anniversary of the Reading Fair and turned out to be the most popular attraction with a large 100’ x 60’ tent displaying vintage race cars and close to 50 race drivers on hand who had raced at the Berks County half-mile clay oval.
 Mike Grim, who is proud of his work in putting together a replica of Red Lesher’s 101 modified and being involved in the rebuilding of the famed Bobby Braxton modified, gives a lot of the credit for the start of the organization to former racer Dizzy Dean and others who pushed him to get involved.
 The Reading Fairgrounds Racing Historical Society offers a great deal of information on their website at www.rsca-history.org and those having interest in getting involved with the group or putting their support behind the group can obtain information on the website.
 Grim, president of the group, pointed out that none of this would be possible without the support and hard work of Ken Johnson (Vice President), Barry Schultz (Treasurer) and Marie Yoder (Secretary). He also made mention of Lew Brubaker who is responsible for the website and provided some photography work to the organization.
 The Reading Fairgrounds Racing Historical Society display area, along with other exhibits featuring memories of yesteryear in auto racing, could prove to be one of the most popular attractions during the weekend.
 The show, set to open at 1 p.m. on January 14th and closing at 5 p.m. on January 16th, will feature many opportunities for fans to collect autographs from their favorite national, regional and local motorsports stars. More than 40,000 people are expected to attend the show.
 The Northeast’s largest auto racing trade show will have more than 350 vendors offering aftermarket parts, safety equipment, car haulers, collectibles, and so much more. In addition many speedways and organizations will be on hand to give fans and racers the latest information on their 2005 season plans. Many fans use the information/schedules gathered at the show to plan their entire season.
And again this year there will be a large number of seminars/workshops featuring a variety of experts and admission is free for show attendees.
 Those planning to spend the weekend at the show are advised to contact Marilyn Saxton at 215.752.2392 to make room reservations. Arrangements have been made at several of the best hotels in the area  to provide discount accommodations.
 And those wishing to obtain more information the show should contact the show office at 609.888.3618 or visit the show website at www.aarn.com.
 Motorsports 2005 presented by Sunoco takes place at the Fort Washington, PA Expo Center located just a very short distance from the Fort Washington exit of the Pennsylvania Turnpike.
     -end-
 

Media note We are getting a lot of requests for show credentials which indicates that there is a great deal of interest in the 20th anniversary edition of Motorsports 2005 presented by Sunoco. We suggest you get your credential request (fax or U.S.Mail) to us as soon as possible. Thank you.  Ernie Saxton (ESC, Inc. 1448 Hollywood Avenue, Langhorne, PA 19047 or fax 215.752.1518)
 
 

 

 

 

 

 

 

 

 

NEWS FROM MOTORSPORTS 2005 PRESENTED BY SUNOCO
Event Organizer: Len Sammons @609.888.3618
MEDIA CONTACT: Ernie or Marilyn Saxton
215.752.7797 or 215.752.2392
Email: Esaxton144@aol.com
Cell phone: 267.934-7286
FOR IMMEDIATE RELEASE PLEASE WITH OUR THANKS
--------------------------------------------------------------------------------------------------------------------------
KASEY KAHNE TO VISIT MOTORSPORTS 2005 PRESENTED BY SUNOCO TRADE SHOW

 
FORT WASHINGTON, PA November 15, 2004 . . . One of the most exciting and quickly becoming one of the most popular drivers in NASCAR stock car competition is Kasey Kahne. And the NASCAR Nextel Cup rookie, probably the Raybestos Rookie of the Year award winner, has agreed to make his first appearance at Motorsports 2005 Presented by Sunoco. Kahne will be featured at the three day show, which opens on Friday, January 14th at 1 p.m. at the Fort Washington,PA Expo Center,  on Sunday, January 16th from 1 p.m. to 3 p.m.
 Kahne has earned 11 top five finishes in his rookie season of competition driving the #9 Dodge Dealers/UAW Dodge owned by former New Jersey racer Ray Evernham who is now one of the top car owners on the NASCAR Nextel Cup circuit. Kahne has also earned four Bud Pole starting positions this season in Nextel Cup racers. He has led more than 692 laps (not including the Sunday race at Darlington Raceway) during this season.
 The Rookie of the Year award winner will be announced shortly after the final race of the season at Homestead-Miami Speedway for the Nextel Cup racers this Sunday, November 21. Kahne, who has been a serious factor in many Cup events this season is expected to be in the battle for the victory on Sunday afternoon as the first Nextel Cup champion is decided.
 In addition Kahne has been a winner in NASCAR Busch Series competition and this past Saturday night he climbed into a NASCAR Craftsman Truck and rode to victory in the Darlington 200 in his very first outing in a truck. The 24-year-old racer, he calls Enumclaw, Washington home, is a graduate of United States Auto Club Sprint, Midget and Silver Crown Series competition. In 2000 he was the USAC National Midget Series champion and earned Rookie of the Year honors in Silver Crown competition.
 For the ladies attending the three day Motorsports 2005 Presented by Sunoco show Kahne is single.
 Kahne will be joining an impressive list of racers and personalities making appearances at the show which is expected to attract more than 40,000 people.
 The rookie NASCAR Nextel Cup racer will be signing autographs, free with the purchase of an admission ticket, and talking racing with the many fans who will be wanting to meet the talented racer.
 Close to 300,000 square feet of the Fort Washington, PA Expo Center will be filled with just about everything imaginable in motorsports. More than 200 motorsports vehicles of all types will be on display and show attendees will be able to visit more than 600 exhibit displays that are part of the show.
 Additional information on the show, opening at 1 p.m. on January 14th and continuing through 5 p.m. January 16th, may be had by telephoning 609.888.3618 or visit the show website at www.aarn.com.
 The Fort Washington Expo Center, site of the show, is located just a short distance from the Pa. Turnpike entrance.
 Show attendees in need of lodging for the show weekend should be in touch with Marilyn Saxton at 215.752.2392. She offers discount rates at some of the top local hotels.
     -end-

 

 

 

 

 

 

 

 

NEWS FROM MOTORSPORTS 2005 PRESENTED BY SUNOCO
Event Organizer: Len Sammons @ 609.888.3618
Media Contact: Ernie Saxton Communications, Inc.
Ernie or Marilyn Saxton
215.752.7797 or 215.752.2392
Cell: 267.934.7286
Email:Esaxton144@aol.com
For Immediate Release Please With Our Thanks

-----------------------------------------------------------------------------------------------------------------------
MORE THAN 40,000 REASONS TO BE PART OF MOTORSPORTS 2005 PRESENTED BY SUNOCO

 
FORT WASHINGTON, PA November 11, 2004 . . . When the 20th anniversary Motorsports 2005 Presented By Sunoco mid-winter motorsports extravaganza is presented at the Fort Washington, PA Expo Center, January 14-16th, there will be more than 40,000 reasons for exhibitors to be involved.
 What is the attraction? What brings so many people out on some very cold days (normally) in January? The answer could be, for the 40,000 or more people who turn out each year, the chance to meet and collect autographs from some of the best known names in motorsports. Or the answer could be that there are more than 200 motorsports vehicles, representing many different segments of sports, on display. Then again it could be the more than 600 exhibit booths that offer just about everything imaginable in motorsports. There are many reasons why the show is so popular.
 Dave Adams, a successful modified stock car owner (attracting dozens of sponsors when many racers can not find one) and now general manager of Bridgeport, NJ Speedway has several thoughts on why so many people attend the mid-winter motorsports happening but he prefers to talk about why he has been part of the show for so many years.
 "The exposure that tracks, race teams, and organizations can get by being part of the Motorsports 2005 show is tremendous," said Adams. "In the span of three show days we get to place our race schedule for the new season in the hands of thousands of fans. And our people have the opportunity to talk with many of our racers, fans and the media. We welcome everyone to visit our booth to give us their thoughts, suggestions and opinions."
 And Adams pointed out that the show is great for their sponsors and race team sponsors. They all get the opportunity for exposure to the thousands of people visiting the show and it also gives them (the sponsors) the chance for additional exposure to a new audience, people who may not have visited Bridgeport Speedway.
 Sponsors get the opportunity for exposure to potential new customers and we get the opportunity to, hopefully, do all we can to attract new fans and, perhaps, some new racers to our speedway.
 There are a number of show participants that have been part of the 19 year history of the show and will be returning for the 20th anniversary show, January 14-16th, such as the very popular Pocono Raceway, home of two NASCAR Nextel Cup races each season. Pocono Raceway will again have a display that attendees can visit as soon as they come through the main entrance.
 In addition to Bridgeport Speedway and Pocono Raceway there will be a number of speedways and organizations participating in the show. All of them have more than 40,000 reasons to be there.
 Attendees to the show will also have the opportunity to participate in a long list of FREE seminars that are being planned during the three day show. And one of the most popular events of the weekend will again be the U.S.Tobacco Ms. Motorsports Pageant. With this show being the 20th annual many past winners of the contest are expected to be part of the activities and again many lovely ladies will be trying to capture the title as Ms. Motorsports 2005.
 The show, set to open at 1 p.m. on January 14th, will take place at the Fort Washington, PA Expo Center located just a short distance from the PA. Turnpike. The show continues through 5 p.m. on January 16th.
 For information on discount lodging rates and to make reservations telephone Marilyn Saxton at 215.752.2392. No reservations can be made directly with the official show hotel, the Holiday Inn of Fort Washington, PA.
 The official website for show information is located at www.aarn.com or telephone 609.888.3618.
     -end-
 
MEDIA NOTE: Thanks to the many of you who have already made their credential arrangements and if you have not made your arrangements please be in touch. Fax us at 215.752.1518 or telephone 215.752.7797.….Email us at Esaxton144@aol.com. Thank you. Ernie Saxton

 

 

 

 

 

 

 

 

NEWS FROM MOTORSPORTS 2005 PRESENTED BY SUNOCO 
Event Organizer: Len Sammons @ 609.888.3618
Media Contact: Ernie Saxton Communications, Inc.
Ernie or Marilyn Saxton
215.752.7797 or 215.752.2392
Email: esaxton144@aol.com 
Cell: 267.934.7286
FOR IMMEDIATE RELEASE PLEASE WITH OUR THANKS
-----------------------------------------------------------------------------------------------------------------------
SCHUMACHER FERRARI FORMULA CAR AT MOTORSPORTS 2005 MID-WINTER SHOW
 

FORT WASHINGTON, PA October 30, 2004 . . . When the 20th Anniversary Motorsports 2005 presented by Sunoco show is presented January 14th through 16th at the Fort Washington, PA Expo Center attendees will get an up close look at an exciting new attraction.
 For the first time, as part of the Bridgestone/Firestone display area, fans will be able to see a Michael Schumacher Ferrari Formula 1 car. And for those who are not aware Schumacher is the most successful Formula 1 racer in the history of the sport with five world titles and dozens of Formula 1 victories during his brilliant career.
 And show attendees will have the opportunity to see more than 200 race cars, all types, all sizes and all shapes, on display as part of the huge show that fills close to 300,000 square feet of show space at the Fort Washington, PA Expo Center.
 More exciting news is the fact that the entire layout of the show has been changed so that 20th edition of the show will have a new look and it will be easier for show attendees to get around and see the more than 600 exhibit booths, offering just about everything imaginable in motorsports, that fill show.
 Len Sammons, show organizer, and Joe Pratt, show manager, continue to look for past winners of the annual U.S.Smokeless Tobacco Ms. Motorsports Pageant. As part of the special 20th anniversary Motorsports 2005 presented by Sunoco, Sammons and Pratt are inviting past winners to participate in the celebration. The pageant is always one of the highlights of the three day show.
 The show, set to open at 1 p.m. on January 14th and closing at 5 p.m. on January 16th, will feature many opportunities for fans to collect autographs from their favorite national, regional and local motorsports stars. More than 40,000 people are expected to attend the show.
 The Northeast’s largest auto racing trade show will have more than 350 vendors offering aftermarket parts, safety equipment, car haulers, collectibles, and so much more. In addition many speedways and organizations will be on hand to give fans and racers the latest information on their 2005 season plans. Many fans use the information/schedules gathered at the show to plan their entire season.
And again this year there will be a large number of seminars/workshops featuring a variety of experts and admission is free for show attendees.
 Those planning to spend the weekend at the show are advised to contact Marilyn Saxton at 215.752.2392 to make room reservations. Arrangements have been made at several of the best hotels in the area  to provide discount accommodations.
 And those wishing to obtain more information the show should contact the show office at 609.888.3618 or visit the show website at www.aarn.com.
 Motorsports 2005 presented by Sunoco takes place at the Fort Washington, PA Expo Center located just a very short distance from the Fort Washington exit of the Pennsylvania Turnpike.
     -end
Media note…..We do have a photograph of the Ferrari Formula 1 car that we can make available via email if you need it. Let me know. We are getting a lot of requests for show credentials which indicates that there is a great deal of interest in the 20th anniversary edition of Motorsports 2005 presented by Sunoco. We suggest you get your credential request (fax or U.S.Mail) to us as soon as possible. Thank you.  Ernie Saxton (ESC, Inc. 1448 Hollywood Avenue, Langhorne, PA 19047 or fax 215.752.1518)

 

 

 

 

 

 

NEWS FROM "SPONSORSHIP MARKETING A TO Z"SEMINARS
CONTACT: Ernie Saxton Communications, Inc.
Ernie or Marilyn Saxton
215.752.7797 or 215.752.2392
Email: Esaxton144@aol.com 
Cell phone: 267.934.7286
FOR IMMEDIATE RELEASE PLEASE
---------------------------------------------------------------------------------------------------------------------------
"SPONSORSHIP MARKETING A TO Z" SEMINAR SET FOR NOVEMBER 13TH

 
LANGHORNE, PA October 12, 2004 . . . "One of the biggest problems I see in sponsorship marketing for weekly short track racers and regional racers is that they sell their sponsorship package too cheap," said sponsorship marketing guru Ernie Saxton as he outlined a number of problems facing racers seeking sponsorship.
 "Racers are not selling a package of benefits to potential sponsors. It continues to amaze me how many racers, looking for sponsorship, seem to be begging, looking for handouts, rather than actually outlining the benefits of sponsoring their race team. The majority of racers still think that sponsorship is nothing more than taking the money, painting the sponsor’s name on their race car (not including the hauler) and calling that sponsorship."
 Saxton, who has been involved in sponsorship marketing for more than 30 years, publishes the internationally circulated monthly newsletter titled MOTORSPORTS SPONSORSHIP MARKETING NEWS. The newsletter, which offers news and feature articles related to sponsorship marketing, promotion and media relations, has helped many racers to be successful in their sponsorship search efforts.
 On Saturday, November 13th, Saxton will present his "Sponsorship A To Z" Seminar/Workshop in Langhorne, PA. It is set to start at 9 a.m. Seating will be limited to just 30 and reservations must be made in advance. A special seminar/workshop offer has been created and includes the three hour seminar (including questions and answers), a one year subscription to Motorsports Sponsorship Marketing News and a copy of Andrew Waite’s great book on sponsorship titled Winning Sponsorship for just $149.95. That is a package worth more than $300.
 The three hour seminar/workshop will give attendees all the ammunition that Saxton feels they will need to be successful in their efforts to secure SERIOUS SPONSORSHIP.
 Saxton will show attendees how to create proposals that work, add value to their current offer, securing media exposure, creating interest, presenting a professional image and more.
 For information and to register for the seminar telephone 215.752.7797 or 215.752.2392. Saxton offers a load of sponsorship helps and services on his website at www.saxtonsponsormarket.com or you can request a free sample of his Motorsports Sponsorship Marketing News along with information on materials available for racers wanting to improve their sponsorship marketing efforts.
 Saxton is also planning a "Sponsorship A To Z " Seminar in Daytona Beach, Florida on Friday, February 18th, 9 a.m. This seminar, again three hours, will touch on what racers involved in regional and national competition need to do to be successful in their sponsorship marketing efforts.
     -end-
 
MEDIA NOTE. We invited accredited professional media to attend our seminar. If you have interest please be in touch. Thank you for your interest and consideration. And keep us in mind should you be putting together articles or shows on sponsorship and you feel we can be of assistance. ERNIE SAXTON
   
 

 

 

 

 

 

 

 

NEWS FROM MOTORSPORTS 2005 PRESENTED BY SUNOCO 
"The Mid-Winter Motorsports Happening"
Event Organizer: Len Sammons @ 609.888-3618
MEDIA CONTACT: Ernie Saxton Communications, Inc.
Ernie or Marilyn Saxton
215.752.7797 or 215-752.2392
Email: Esaxton144@aol.com
Fax: 215.752.1518
Cell phone:267.934.7286
FOR IMMEDIATE RELEASE PLEASE WITH OUR THANKS

-------------------------------------------------------------------------------------------------------------------------------
THE BIGGEST NAMES IN THE SPORT HAVE BEEN THERE, WHO WILL VISIT IN 2005
 
FORT WASHINGTON, PA October 9, 2004 . . . .. Motorsports 2005 Presented By Sunoco will mark the 20th Anniversary of the annual auto racing trade show, the Mid-Winter Motorsports Happening, that is set to take place at the Fort Washington, PA Expo Center, Friday, January 14th through Sunday, January 16th.
 Over the years event organizer Len Sammons has managed to attract many of the best known names in the sport. Mario Andretti has visited with fans during the three day show as have four time NASCAR Cup champion Jeff Gordon along with one of the most popular figures in NASCAR racing Dale Earnhardt, Jr. And Tony Stewart, often considered NASCAR’s bad boy, has been to the show a couple of times. 2004 Nextel Cup champion Matt Kenseth thrilled fans at the 19th annual show. "The King", Richard Petty, has been there a few times. Drag racing’s most popular driver, John Force, visited a few years back. The list of show visitors would make a Who’s Who of Motorsports.
 And on the local level fans are able to meet many of the favorites who ply their trade at the area speedways. Fans attending never know just who they may bump into while wandering through the show that fills more than 275,000 square feet of the Fort Washington Expo Center.
 Sammons is planning a lot of special events as part of the big 20th Anniversary Motorsports 2005 so it will be anyone’s guess as to what well known drivers and personalities will be visiting the show.
 An event sure to get even more attention this time is the annual U.S. Smokeless Tobacco Ms. Motorsports Pageant. Sammons has been busy trying to locate past winners and inviting them to participate in the 20th Anniversary Celebration. Past winners of the contest ,that have not been contacted, should be in touch with the show office at 609.888.3618.
 As in past years more than 150 vehicles, representing just about every form of motorsports, will be on display.
 And at least 600 exhibitor spaces will be filled with everything imaginable in auto racing including speed equipment suppliers, engine builders, safety equipment suppliers, novelty and collectible items plus much more.
 Those planning to attend the show are reminded that this year’s show will feature an all new show layout making it easier to get around to see all the show and again the show, all 270,000 square feet, is located on one floor.
 The "fan and racer motorsports extravaganza" annually attracts more than 40,000 people with many speedways introducing their schedule of events for the new season at the show. And many speedways and organizations have some of their top racers on hand, with race car displays, to meet the fans and help them plan their season. "The show is a very important part of the overall marketing plan of many area speedways and organizations," said show manager Joe Pratt. "And the show does give fans a chance to meet many of their favorite racers and it gives racers a chance to see what is new in the sport for the future."
 With this being the 20th anniversary show a lot more attention will be centered on the vintage race car displays that fill the show and most likely a lot of the "stars of past years" will be attendance for this special event.
 Of course, as in the past, show attendees will be able to collect FREE autographs (once they have purchased their admission ticket), participate in a variety of FREE seminars, attend FREE stage shows and hear and see FREE interviews with top racers and well known personalities in the sport.

 Complete information on the show, with regulate updates, is available at AARN.COM or telephone 609.888.3618.
 The three day Motorsports 2005 Presented By Sunoco show will open at 1 p.m. on Friday, January 14th and continue through 5 p.m. on Sunday, January 16th. The show will take place at the huge Fort Washington, PA Expo Center located just a short distance from Pennsylvania Turnpike and Route 309 in Ambler, PA.

  MEDIA NOTE: It is never too early to be making your show credential arrangements. If you have been with us before please just email or fax us your request. If this will be your first visit please fax us your request on media letterhead to 215.752.1518 or mail us your request on media letterhead to ESC, Inc. 1448 Hollywood Avenue, Langhorne, PA 19047-7417. Thank you for your consideration. ERNIE SAXTON