Motorsports 2005 Show PA

SPONSORSHIP MARKETING
With Ernie Saxton

Getting a sponsor may actually be the easy part. Protecting your sponsor, keeping your “friends in the sport” from stealing that sponsor away from you, may be even tougher.
Having been involved in this business for more than 30 years one thing we have learned is “loose lips will cost you sponsorship.” Let me give you an example. We represented a racing team some years back and was asked to do a full blown sponsorship marketing presentation at a company headquarters. We brought a race car that was painted in the company headquarters (that created a lot of excitement) and put on our best “dog and pony” show. It looked very likely that they would become the team sponsor and it involved some very serious money.
Unfortunately the racer we represented felt a need to shared the day’s experience with his “racing friends.” The next day one of his “racing friends” had a proposal delivered to the potential sponsor offering all the same benefits and more for less money. The deal for our client died because of “loose lips.”
As we tell racers who call us for assistance and clients we represent keep everything to yourself. Don’t be free with information about your sponsorship marketing efforts with your friends or anyone else. When there is money at stake often times your racing friends become your worst enemies.
Often times our own clients question why we are so secretive about what we are doing regarding their sponsorship marketing efforts and we share with them some of our stories about “loose lips” and the results.
With that said we wanted to use this column to answer some questions from readers.
Our first question deals with getting to the table, ready to finalize the deal, and the potential sponsor is holding back. How can we get the deal finalized? We always hold something back just in case. Maybe you toss in an extra appearance or two. Perhaps we give them some more space on the car and/or the hauler. (Always include the hauler as part of the deal. The exposure on the hauler often is more than that generated by the race car. If you are not a big winner including the hauler is even more important.)
Having something to offer, a deal breaker, to finalize the deal is important.
Question number two. What can we do to generate more exposure for the sponsor? It amazes us how few racers do this and it costs nothing but a little effort. Pit together a FACT SHEET for the track announcer and public relations person. There is no guarantee the information will be used but it definitely will not be used if it is not made available.
As a track announcer, having announced at 174 different tracks across the country and in Canada, it amazes me how few racers make such information available.
All you need to do to create a FACT SHEET is grab a piece of paper and something to write with. Include your name, hometown, age, information on the family, your occupation, hobbies, etc. And the sheet should include information on the team members, type of race car, engine, and more. List some past successes. Share with them a fact or two that no one may be aware of and could be of interest to the fans. And make sure you include a list of sponsors and locations.
Often times, as an announcer, we have had down time. And when that happens we have often found the FACT SHEETS very useful. Like we said there is no guarantee that the information will be used but often times it is and nothing makes a sponsor happier than to hear their name on the public address system.
Question number three. How much should I be asking for? We are often amazed at how many racers call us and ask that question. And when we ask what they need to race, they have no idea. And the racer who tells a sponsor he will take what he can get will most likely find that the sponsor shows no interest.
Actually a potential sponsor will usually figure out what the program is worth to them and how much they are willing to take out of their marketing budget.
There are a lot of things that have to be considered when putting together a price. Is there TV coverage? How many people attend the events? How often do you race? What are you willing to give the sponsor? And the list goes on. When you have all that information then you can come up with a price. One thing we will tell you is allow yourself some “wiggle room.” What that means, is ask for more than you need. 99.9% of the time the potential sponsor will want more for less.
If you have all your information together and want to come up with a price for a sponsor, give us a call and we will work with you on the telephone for a reasonable amount of time. Telephone 215.752.7797.
We’ll be saving up your questions for another column in the near future so keep calling and asking.
WANT MONTHLY HELP WITH YOUR SPONSORSHIP EFFORTS? Our monthly newsletter, now in it’s 21st year of publication, Motorsports Sponsorship Marketing News, is loaded with help for racers seeking sponsorship. The business of sponsorship marketing changes on a regular basis and you need to be up to date with the latest information. We have just added veteran marketer Gil Bouffard to our staff. He will be writing some features that will be very helpful to racers seeking sponsorship success.
You can sign up for our newsletter at the low cost of $59.95 for a one year subscription. That is a $30 savings off the regular price. And when you are a subscriber you can feel free to pick up the telephone and pick our brain when you need some sponsorship advice. Telephone us at 215.752.7797 to order one year of Motorsports Sponsorship Marketing News. And check out our website at www.saxtonsponsormarket.com to see what is new.
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NEWS FROM MOTORSPORTS 2006
“The racer and fan motorsports extravaganza”
Event Organizer: Len Sammons @ 609.888.3618
Show Manager: Joe Pratt @ 609.888.3618
MEDIA CONTACT: Ernie Saxton Communications, Inc.
Ernie or Marilyn Saxton
215.752.7797 or 215.752.2392
Fax: 215.752.1518
Cell: 267.934.7286
Email:Esaxton144@aol.com
FOR IMMEDIATE RELEASE PLEASE WITH OUR THANKS
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TIME IS RUNNING SHORT TO RENEW BOOTH LOCATIONS FOR MOTORSPORTS 2006

FORT WASHINGTON, PA April 24, 2005 . . . . Classic Enterprises of Pleasantville, NJ was the first exhibitor from Motorsports 2005 to renew their booth location for the Motorsports 2006 show taking place at the Fort Washington Expo Center, January 13th thru 15th, 2006.
The company, distributors of Vertex and Hunt Magnetos, was followed by Kirkey Racing Fabrication, Tyson Race Tours, Irvin Smith Tools and Pocono Raceway just to name a few who have renewed for the motorsports trade show.
“Because the show, the 20th anniversary, was so successful we have had a large number of exhibitors who have renewed the same locations. And there are many who want to make changes in their locations, increase their exhibit area, and there are quite a few new exhibitors anxious to sign up for show space,” said show manager Joe Pratt. “Many of our exhibitors from the 2005 show reported record sales and they want to be sure they are back in the same locations. All indications are that the show will be another huge success and it is only April.”
2005 exhibitors have received their show kits and are reminded that they must renew by April 30th in order to be guaranteed the same locations. “Once April 30th is gone all the remaining exhibit space will be available on a first come, first served basis,” said Pratt. He can be reached at 609.888.3618 or email him at adman@aarn.com.
Again in 2006 the show will fill close to 300,000 square feet, all on one level of the Fort Washington, PA Expo Center.
More than 600 exhibit spaces make up the show with 400 plus racing dealers offering just about every imaginable in motorsports. Over 250 motorsports vehicles were on display during the 2005 show and that number could be topped in 2006.
The show proves to be very popular with fans as they have the opportunity to meet and collect autographs, at no charge, from many of the top names in the sport.
Exhibitors and show attendees are reminded to make their room reservations as early as possible after May 15th to be guaranteed the show special rates are area hotels. Marilyn Saxton can be reached at 215.752.2392 for room reservations.
Information on advertising in the show magazine can be had by contacting Steve Barrick at 908.782.9398.
Marketing and sponsorship opportunities are also available for the show, attracting more than 40,000 people, by telephoning Ernie Saxton Communications, Inc. at 215.752.7797 or email Esaxton144@aol.com .
-END-

SPONSORSHIP MARKETING
With Ernie Saxton

Well you got the sponsors (hopefully) and you are ready for the 2005 racing season. You have made a lot of promises to the sponsors such as creating more business for them, getting them more exposure and gaining attention from the media. And the secret to sponsorship success (actually it is not a secret it is just common sense) is keeping the promises.
Working with the media can be a very important part of having a successful sponsorship program. Look at what John Force does. Not everyone can be a John Force but you can learn a lot by watching how he handles his media interviews. His attention to the media has been one of the major reasons for his success in keeping sponsors satisfied. Of course it helps that he is very successful on the track and that makes the media seek him out.
However it is not absolutely necessary to be a winner to get media attention. For 10 years of his racing career Michael Waltrip, a high profile NASCAR Nextel Cup driver, did not win a race. It has only been in the last few years that he has been a winner. But even when he was a struggling racer he made himself available to the media, he always had a positive outlook and he was able to keep sponsors happy because he was a fan favorite despite not being a winner. And today he is probably one of the most visible racers in the business, gets a load of TV time, and that keeps the sponsors happy.
The easy thing to do would be to hire a media coach. That is someone that will teach you how to work with the media. That can be quite expensive so we will offer you a free media coaching session to get you started on the way to success. Let the media work for you and not against you. Unfortunately there are a lot of sports figures, yes there are even some in motorsports, who just never master working with the media.
Create your own image; don’t let the public create it for you. Remember that your reputation is the most important thing you have and the way you present yourself can create a great reputation or a reputation that will have the media avoiding you……along with sponsors.
Never, never, never say “no comment.” As soon as those words come out of your mouth you are making yourself sound guilty of something or you are trying to hide something.
If you are not sure of what you want to say pause for a moment. Give yourself time (take a deep breath) to get your thoughts in order. There is nothing worse than an interview that is filled with “um,” “ah,” and “ you know.” Those who use the phrase “you know” irritate me the most. If we knew we would not ask.
Don’t take it for granted that because you say your comments are “off the record” that the media will keep them off the record. If you don’t want to read it or hear it later in the media, don’t say it. There are some media that can not be trusted to honor “off the record.”
Don’t be on the defensive or arrogant with a reporter. We have been around long enough in this business to understand that you can’t win a battle with the media. And if you take notice of all the motorsports websites out there and all the message boards that allow uncensored and unconfirmed comments to be made you will understand the importance of have a good rapport with the media.
Never, never, never lie to a reporter. You may get away with it for a while but 99.9% of the time that lie will come back to haunt you.
Only answer what is asked. Don’t volunteer information because that could open the door to something you had not planned on talking about. Keep your answers short and to the point.
Plan ahead. When you know you are going to be interviewed, sit in a quiet spot for a while and give it all some thought. Try to be prepared for those tough questions….those controversial questions that may be asked.
Keep in mind that your media opportunity is time in the spotlight. Use it to your advantage. Make it a commercial for yourself. Promote yourself, your team and your sponsor.
Follow all the above suggestions and you should have no trouble dealing with the media. And if you have any questions please feel free to give us a call at 215.752.7797.
SPONSORSHIP MARKETING TIP! There is the story of the racer who was able to get an executive from FedEx to take a look at his sponsorship package. He got it all together, packaged it up nicely, and sent it to the FedEx executive by UPS. Needless to say when he followed up with the FedEx executive there was no interest shown in his sponsorship offer.
In a recent edition of SPORTSBUSINESS JOURNAL Micheal Robichaud, Nextel senior director of sports marketing, said, “I can’t stress enough about using our product. I find it just incomprehensible how people [we have deals with] would not use our product.”
If you are not using the product of the company you are making a pitch to, you better start.
MEDIA TIP! In a recent edition of SEMA NEWS we found this. Be aware that e-mail attachments equal sudden death. An entire cottage industry in virus-guard software has sprung up to combat the n’er-do-wells terrorizing the web. So it makes sense that most editors and reporters (and I have to say I am one of them) are extremely leery of emails that include e-mail attachments they haven’t requested. Many (the majority) simply delete the entire message, fearing that even opening the primary e-mail could activate a virus, worm or some other mean-and-nasty gremlin. Moral: Stick with straight e-mail. Forget the add-on gee-gaws. GREAT ADVICE and if you follow it your relationship with the media will be that much better and that is important to your sponsorship success.
SPECIAL OFFER: For a limited time we are offering a video of our most recent sponsorship seminar (about two hours), a generic sponsorship proposal (pretty much paint by numbers), a generic promotional brochure and a one year subscription to Motorsports Sponsorship Marketing News (now in its 21st year). The newsletter has helped many in their efforts to secure sponsorship and stay informed on all the latest happenings in sponsorship marketing. The package would normally sell for more than $400. For a limited time we offer it for just $174.95 plus $10.00 for postage and handling. Call us at 215.752.7797 to order.
Ernie Saxton can be reached at esaxton144@aol.com and take a moment or so to visit our website at www.saxtonsponsormarket.com. There are a lot of FREE sponsorship helps on the site.

SPONSORSHIP MARKETING WITH ERNIE SAXTON

Every racer is looking for that magic part, the one that will put them at the front of the pack each and every time out. In reality, that part doesn’t exist, at least not at your local speed shop.
In today’s media-driven motorsports world, knowing what to say, how to say it, and when to say it may be more important than anything you can bolt on your race car. The world is full of great drivers who never made it to the top because they couldn’t get in the passing lane in front of the camera, microphone or, perhaps most importantly, a prospective sponsor.
“It’s a different world for drivers trying to break into the top echelons of racing today,” says veteran motorsports broadcaster Rick Benjamin (Rick is a long time friend of this columnist and he is one broadcaster we have great respect for. And who can forget the great work done by Rick and Larry Nuber some years back on The Nashville Network). “Twenty years ago, if you could drive the wheels off a car, that might be enough to get you to the big leagues. It certainly made you a star at the local level. Today, speaking well and projecting yourself positively is essential if you want to be successful in racing. That’s true no matter how old you are, from the local tracks right up to the top levels of the sport.”
If anyone is an expert on driver media relations, it’s Benjamin. The Charlotte, NC broadcaster has called countless races on both radio and television for the past 20 years. When it comes to recognizing solid media skills, Benjamin’s got a unique perspective. That’s why he says media and public relations training for drivers at all levels are all but a must in today’s sponsor-driven racing world.
“The escalating cost of auto racing at all levels has almost put drivers in the position of having to be a salesperson first and a racer second,” said Benjamin. “It’s easy to see why drivers at the top levels have to be quality spokespersons. They’re on television all the time and they have to justify multi-million dollar sponsorships both on and off the track. Considering that even race cars on the local level can cost upwards of $100,000, drivers at the local level have also had to improve their interpersonal skills in order to network the kind of sponsorship dollars just to go racing on a regular basis. If you want to run fast, you have to have the appropriate funding and most guys at the local level don’t have that kind of money.”
In an effort to give drivers at all levels a fighting chance in the glare of the media and corporate spotlights, Benjamin’s Visioncast company started a Media Training program a couple of years ago. According to Benjamin, the one-day program is beneficial to almost any racer.
“We use the morning classroom session to give the participants an overview of the different kinds of media, how they work and what to watch out for,” stated Benjamin, “We talk about key themes and how to get your point across. There’s also emphasis on working with adversarial media and dealing with stressful race-related situations.
“In the afternoon session, we put the participants in interview situations in front of the camera so they can get comfortable with the process,” Benjamin continued. “Just being comfortable in front of the camera, having the correct body language as well as knowing what to say and when, is a big advantage. That’s not only true in working with the media, but also very critical when you’re standing in front of potential sponsor who has the financial ability to take your racing efforts to the next level.”
While Benjamin’s clients have included top stars, recent classes have been populated by a number of “Young Guns” and aspiring racers hoping to quickly advance through the ranks.
“Sanctioning bodies, the major ones, are definitely aiming for the coveted 18-34 year old demographic,” said Benjamin. “Those are the people buying tickets, souvenirs and sponsor-related products and that’s why we’re seeing so many ‘Young Guns’ - drivers in their early 20s – getting great rides. One of the first things these young drivers are recognizing on their way up is they need to work well with the media and be able to sell the sponsor’s product. We’re getting a lot of inquiries from young drivers about taking our media training classes. They view media training like going to a driving school – it’s something they have to learn if they want to get to the top.
Driving talent might initially get them noticed, but being able to sell themselves to the media and potential sponsors is going to get them the ride.”
And what about Media and Sponsor Training for drivers who will never get to the big leagues? According to Benjamin, it’s still a worthwhile exercise.
“There’s a great line from the movie The Right Stuff where the astronauts tell the NASA officials ‘No Bucks, No Buck Rogers,’” said Benjamin. “It’s like that at all levels of racing. If you want to go fast and win races, you have to have the right financial backing. Being able to present yourself well is key to getting the right funding. With it, you can win races and maybe advance your career. Without it, you’re just driving in circles.”
For more information on Media and Sponsor Training, please contact Rick Benjamin at rickben@earthlink.net.
AND WE HAVE A SPECIAL OFFER for readers that gives you a copy of our newest sponsorship video (two hours of a recent seminar on VHS) so you can watch it in the comfort of your own home or office. In addition there is a generic proposal that gives you what you need to make your presentation to a potential sponsor and a one year subscription to Motorsports Sponsorship Marketing News (our monthly newsletter on sponsorship that has helped so many be a success in gaining sponsorship). The usual cost would be about $400. You can get it with a simple telephone call to 215.752.7797 (have credit card ready) for just $159.95 plus $10.00 for postage and handling. This is a package you can use this season and many seasons to come.
Got a question about sponsorship give us a call or email us at Esaxton144@aol.com.

NEWS FROM MOTORSPORTS SPONSORSHIP MARKETING NEWS
Editor: Marilyn Saxton @215.752.2392
Media Contact: Ernie Saxton Communications, Inc.
Ernie Saxton
215.752.7797
Email:Esaxton144@aol.com
Cell phone: 267.934.7286
FOR IMMEDIATE RELEASE PLEASE
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SHOW SPECIAL EXTENDED FOR SPONSORSHIP PACKAGE AND UNICEF TSUNAMI DONATIONS

LANGHORNE, PA January 21,2005 . . . "We have had quite a few Motorsports 2005 show attendees contacting us because they missed out on the show special that we offered during our SPONSORSHIP BASICS seminar which drew a standing room only audience," said Motorsports Sponsorship Marketing News publisher Ernie Saxton. "Many were disappointed that they missed out on the special offer so we have decided to extend that special deal."
The Motorsports 2005 Show Special included the great book written by sponsorship marketing expert Andrew Waite titled Winning Sponsorship, a generic sponsorship proposal that includes the cover letter, contract and more (the way we feel it should be done), a generic sponsorship marketing brochure (something racers should have with them at all times) and a one year subscription to Ernie Saxton’s Motorsports Sponsorship Marketing News (this is the monthly newsletter, now in its 21st year, that has helped so many reach sponsorship success).
The Show Special is priced at $145.95, which includes postage and handling, with 10% being donated to the UNICEF Tsunami Relief Fund. If purchased separately the package would cost more than $400.
"As a result of the orders placed at the show, during the SPONSORSHIP BASICS seminar, we were able to donate $350 to the UNICEF Tsunami Relief Fund. And we will continue to donate 10% from each order placed until January 31st," said Saxton. "We think it is important for racers to be out their seeking sponsorship and using the right approach and materials. For that reason we are extending the Show Special offer."
At the same time Saxton has announced that with this being the start of his 21st year of publishing Motorsports Sponsorship Marketing News, he is offering the newsletter at half price. Normally the newsletter, 12 monthly issues, sells for $89.95 but new subscribers will be able to subscribe for just $45.00. And while supplies last Saxton will include a couple of the past editions for new subscribers at no additional cost.
Motorsports Sponsorship Marketing News offers feature stories by experts on sponsorship marketing, public and media relations, latest sponsorship news, tips, leads, helps and more.
And Saxton is offering a NEW Sponsorship Basics seminar video. This is a two hour video tape completed at a recent seminar. The video offers the opportunity to learn about sponsorship marketing in the comfort of your home or office and then telephone Saxton to ask questions. The price is just $99.95 plus $6.00 for postage and handling.
To order the Show Special, the newsletter or sponsorship video at the special prices telephone 215.752.7797 or 215.752.2392. Major credit cards are accepted. Check in at www.saxtonsponsormarket.com to see all the free information provided for those seeking sponsorship help and the sponsorship marketing materials that are available.
Saxton also makes himself available as a consultant and does take on sponsorship representation clients from time-to-time. In addition he is available to present sponsorship seminars for speedways, teams and organizations.
The Langhorne, PA resident has more than 35 years experience in motorsports marketing.

-end- MEDIA NOTE: Please feel free to call on us should you be putting together articles on sponsorship marketing. We are happy to assist you. ERNIE SAXTON

NEWS FROM MOTORSPORTS 2005 PRESENTED BY SUNOCO
EVENT ORGANIZER: Len Sammons @609.888.3618
SHOW MANAGER: Joe Pratt @ 609.888.3618
MEDIA CONTACT: Ernie Saxton Communications, Inc.
Ernie or Marilyn Saxton
215.752.7797 or 215.752.2392
Email: Esaxton144@aol.com
Cell phone: 267.934.7286
FOR IMMEDIATE RELEASE PLEASE WITH OUR THANKS
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ANOTHER HUGE CROWD ON HAND FOR 20TH ANNIVERSARY MOTORSPORTS 2005 SHOW

FORT WASHINGTON, PA January 16, 2005 . . .Another huge crowd jammed the aisles of the 300,000 square foot Fort Washington, PA Expo Center for the 20th Anniversary of Motorsports 2005 Presented by Sunoco.
Even on Sunday, when there was a concern that show attendance might suffer because of the Philadelphia Eagles playoff involvement (which they won against the Minnesota Vikings) at home, the crowd resembled the "Oklahoma Land Rush" when the doors opened.

"Friday was one of the best opening days we have ever enjoyed. It seems there are a lot of people that have turned Friday into Racer’s Day. Most of our vendors offering hardcore racing products and services told us it was an outstanding sales day," said show organizer Len Sammons. "It could very well be an indication that 2005 is going to be a great season for our sport."

Nextel Cup racers Jamie McMurray, Dave Blaney, Carl Edwards, Randy Lajoie and Kasey Kahne drew huge numbers of fans for FREE autographs with Kahne able to sign well over 1,000 autographs during his two hour stint. Fans were in line for Kahne, NASCAR Nextel Cup Rookie of the Year, at 6:30 a.m. Former Cup star Harry Gant had long lines at the Skoal display area as he signed hundreds of autographs.

"We had standing room only crowds for at least half of our FREE seminars. We can not remember seeing such interest in this part of the show," was the comment from show manager Joe Pratt. "Racers were taking advantage of the opportunity to learn more about everything from sponsorship to race car setups. Nextel Cup crew chief Tom Baldwin’s Safety Seminar had a huge turnout. Baldwin had assistance from Randy Lajoie and Hans device developer Jim Downing."
Fans filled the show aisles visit speedway and organization displays to gather schedules and plan their season of races for 2005. And collectible vendors were ecstatic about the activity at their exhibit areas.

Even former heavyweight boxing champion Joe Frazier proved to be a popular attraction at the Andy Belmont Motorsports display. Belmont also used the occasion to announce a new sponsor in Bootie Beer.
TV personality and former Nextel Cup crew chief Jeff Hammond proved to be a popular attraction and was offering copies of his new book titled "Real Men Work in the Pits."

The Michael Schumacher driven Ferrari Formula One also drew a great deal of attention from show attendees.

U.S.Tobacco’s Ms. Motorsports Contest had a very popular winner in Ashley Deihl, a 20 year old student at Washington & Jefferson University College, from Mifflintown, PA. Representing Port Royal Speedway Ms. Deihl caught the judge’s attention with the way she handled the difficult question regarding the difference between modifieds, late models and sprint cars.
Ashley, daughter of Joe Deihl who is a popular sprint car racer in Central Pennsylvania, finished second in the same contest last year. She also earned the Miss Congeniality and Sportswear awards.
Ms. Deihl received $1,500 and an all expense paid trip to the Knoxville, Iowa Sprint Car Nationals. The trip being awarded by Ralph Capitan of Knoxville Raceway. In addition Ashley received a beautiful jacket from Design 500, jewelry from Golden Pleasures of Bordentown, NJ and a series of personal appearances throughout 2005 represented Motorsports 2006.
First runner-up was Ms. Tracy Gesselman, she also earned Most Photogenic and Swimwear awards, and second runner-up honors went to Jo Marie Rankin who also earned the Sportswear award in the preliminaries. Jenna Neuner, representing Mudslinger, earned the Swimwear award in preliminaries.

A very popular attraction was the appearance of 12 of the 20 winners of the U.S.Smokeless Tobacco Ms. Motorsports Contest. Included were Tina Broderick (1989),Billie Jo Steiner (1990),Midi Miller (1991),Robin Johnson (1992),Robyn Smoker (1993), Tricia Brown (1995), Melissa Goodling (1996),Carrie Shuba (1997),Jennifer Olsen (1999), Many Fenstermacher (2001), Jennifer Weaver (2002) and Cara Foss (2004).

The Best Appearing Vintage Stock Car award went the Levance #10 stock car as part of the National Old Timers display. And Chip Groff earned Best Appearing Vintage Open Cockpit Award with his USAC Championship car which had been driven by Pancho Carter.

Bridgeport Speedway earned the Best Speedway/Club Display award with a display that included a rotating #85 Modified high above the show floor.

The Reading Historical Racers Association earned the Best Vintage Car Display with a wonderful display centered on the history of the Reading, PA Fairgrounds Speedway.

Phoenix Raceway in Phoenixville, PA earned the Best Quarter Midget/Kart Display honors and Stinger Chassis, the quarter midget builder, earned top Commercial Display honors.

The United States Auto Club Ford Focus exhibit took the Best Race Car Display award and there was a tie for the Best Open Cockpit Race Car Display between the Smokey Snellbaker Super Sportsman (part of the Lincoln Speedway/Silver Spring Speedways display) and the Lucas Wolfe 410 sprint car displayed in the show lobby.

Jim Sherer’s Bicknell Modified top Best Stock Car Display honors as part of the Hoffman Brothers exhibit area.
Sunday was Kid’s Day with Tyler Massie winning the Big Wheel feature for 3 and 4 year olds. Eric Gilberson was tops in the 5 and 6 year old division while Brandon Traino took the honors in the 7 to 9 division for the second year in a row. Eric Gilberson of Hainesport, NJ won the three lap Cash Dash which earned him four tickets for the June Nextel Cup race at Pocono Raceway.

Fourth grader Nick Barber of Willow Grove, PA, representing Cub Pack #554, won the Pinewood Derby main event.
More than 200 motorsports vehicles of all types were on display during the three day show with close to 600 exhibit areas offering just about everything imaginable in motorsports.
Plans for Motorsports 2006 will be announced shortly.
-end-

NEWS FROM MOTORSPORTS 2005 PRESENTED BY SUNOCO
EVENT ORGANIZER: Len Sammons @609.888.3618
SHOW MANAGER: Joe Pratt @ 609.888.3618
MEDIA CONTACT: Ernie Saxton Communications, Inc.
Ernie or Marilyn Saxton
215.752.7797 or 215.752.2392
Email: Esaxton144@aol.com
Cell phone: 267.934.7286
FOR IMMEDIATE RELEASE PLEASE WITH OUR THANKS
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FREE EARNHARDT JR POSTER FOR FIRST 500 TO VISIT BUD LAND EACH DAY AT MOTORSPORTS 2005

FORT WASHINGTON, PA January 8, 2005 . . . If you are a Dale Earnhardt Jr. fan this just may make your day. The first 500 people to visit Bud Land at Motorsports 2005 Presented by Sunoco will receive a beautiful Dale Earnhardt Jr. poster. And that will happen each day of the three day show running from 1 p.m. Friday, January 14th thru until 5 p.m. Sunday, January 16th at the Fort Washington, PA Expo Center.
With more than 40,000 people expected to visit the Motorsports 2005 motorsports extravaganza it is suggested that Earnhardt Jr. fans be there early. Actually with all that there is to see and do at the show it is suggested that all attendees be there early so they are sure to see just about everything imaginable in motorsports that will be covering close to 300,000 square feet of the Expo Center. More than 250 motorsports vehicles will be on display and that will include the Budweiser No.8 Nextel Cup Chevy that is driven by Dale Earnhardt Jr. In addition a new Kodak No. 77 Dodge Charger, new on the track in 2005, being driven by Travis Kvapil will be there. For Formula One fans a Michael Schumacher Ferrari will be part of the show.
Show attendees will be able, after purchasing their admission ticket, to have the opportunity to collect FREE autographs from NASCAR stars such as 2004 Nextel Cup Rookie of the Year Kasey Kahne, Jamie McMurray, Dave Blaney (just recently signed to drive the Jack Daniels sponsored Chevrolet), Carl Edwards (running both the Nextel Cup and Busch Series full schedules in 2005), Randy Lajoie, and Tommy Baldwin.
International Speedway Corporation (operators of Daytona, Watkins Glen, Richmond International and other speedways) will have a very unique Disney themed race car on display. The car was just recently unveiled at Daytona USA, the hugely popular interactive amusement center at Daytona International Speedway. The booth will have Daytona 500 and other event tickets on sale.
The National Guard will have an interesting display with a cut-away and a complete car driven by Greg Biffle. For those who want to see the inner workings of a Nextel Cup car this would be a great display to visit.
MBNA offers the J.J. Yeley driven #18 NASCAR entry along with a huge photo of Jeff Gordon when he was a USAC sprint car racing star.
And if you are looking to learn more about how to be a success in motorsports there are more than 20 FREE seminars being presented that cover subjects such as sponsorship, taxes, legal advice, setting up your racing car, using the right shocks and more. If there was such a thing a show attendee could earn a degree in motorsports knowledge by attending a majority of the seminars.
With this being the 20th Anniversary of Motorsports 2005 Presented by Sunoco the U.S.Tobacco Ms. Motorsports Contest will get even more attention with many of the past winners planning to be on hand. In fact fans will be able to purchase a special poster featuring just the past winners and have it autographed during the week. All money raised from the sale of the poster will go to the former winners.
Of course the Ms. Motorsports Contest is one of the most popular events at the show and this year will be no different. Standing room only crowds will be on hand for the finale on Saturday night which will also include appearances by the former winners.
Motorsports fans that also enjoy professional boxing will be anxious to meet former heavyweight champion Joe Frazier and his son Marvis. They will be signing autographs at the Andy Belmont Motorsports display starting at 3 p.m. on Saturday and they will be selling autograph Everlast boxing gloves while the supply last.
Many local auto racing personalities will be part of the show, some participating in speedway displays such as Grandview Speedway champion Jeff Strunk and sprint car ace Brian Leppo who will be appearing in the Thunder on the Hill display. United Racing Club Rookie of the Year Kyle Purks will be part of the Advance Auto Parts URC display at the show.
Sunday will be Kid’s Day with youngsters being invited to participate in Big Wheel Races (big wheels will be provided) and Pinewood Derby events.
More than 600 exhibit spaces will fill the hall with just about anything anyone can think of that is motorsports related.
Of particular interest to many show attendees will be the collectible vendor area where a load of new items will be found and there will probably be some great bargains on some of the older items.
And the old-timers have not been forgotten. Former NASCAR Winston Cup racer Harry Gant will be on hand to meet fans during the weekend at the Skoal display area. At least five old-timer organizations will have displays of restored vintage racing equipment and many drivers from yesteryear on hand.
Adult tickets for the show are priced at $12.00 or get a three day ticket for just $25.00. Kids, 6 through 12, are admitted for $4.00. Free parking is available.
Three day show, running January 14th through 16th, is set for the Fort Washington, PA Expo Center located just a short distance from Exit 339 of the Pennsylvania Turnpike. For show information telephone 609.888.3618 or visit www.aarn.com. After January 12th telephone 215.641.4500 Ext.51.
-end- MEDIA NOTE: Thank you for the great exposure generated for the show. Hope you have made arrangements to be with us. Ernie Saxton

NEWS FROM MOTORSPORTS 2005 PRESENTED BY SUNOCO
EVENT ORGANIZER: Len Sammons @609.888.3618
SHOW MANAGER: Joe Pratt @ 609.888.3618
MEDIA CONTACT: Ernie Saxton Communications, Inc.
Ernie or Marilyn Saxton
215.752.7797 or 215.752.2392
Email: Esaxton144@aol.com
Cell phone: 267.934.7286
FOR IMMEDIATE RELEASE PLEASE WITH OUR THANKS
------------------------------------------------------------------------------------------------------------------------
OLDTIMERS PLAYING A BIG PART IN 20TH ANNIVERSARY MOTORSPORTS 2005 SHOW

FORT WASHINGTON, PA January 6, 2005 . . . "Where has the time gone. It seems just like yesterday, maybe the day before, when we were just putting together the first show and now we are celebrating our 20th anniversary. Because of that we have a lot of things happening at Motorsports 2005 Presented by Sunoco that will involve the old-timers," said show organizer Len Sammons. "People coming out to the show will be able to see a lot of what is new in the sport and there will be lot of what is old in the sport and I think it will make for a very enjoyable show for the youngsters and oldsters."
No less than five different organizations involved in keeping past memories of the sport alive will be part of the three day Motorsports 2005 motorsports extravaganza taking place at the Fort Washington, PA Expo Center, January 14th thru 16th.
The Reading Fairgrounds Racing Historical Society will have a huge display and will feature such past racing greats as Bobby Braxton, Freddy Adam, Russ Smith, Blaine Sadler, Glenn Fitzcharles and others signing autographs during the weekend. The Atlantic Coast Old-timers, Eastern Museum of Motor Racing, National Old-timers Auto Racing Club and Garden State Vintage Stock Car Club will also be an important part of the show with impressive displays and racers from the past on hand to talk with show attendees and sign autographs.
NASCAR Winston Cup legend Harry Gant, one of the most popular stock car racers ever to climb into a race car, will be on hand signing autographs at the Skoal display. Gant has been a popular attraction at the show several times.
For drag racing fans the AA/dragster driven by the legendary Don Garlits to the 1963 National Championship will be on display throughout the weekend. The car is presently owned by "Biddy" Winward of New Castle, Delaware.
SATURDAY NIGHT HEROES, racers who have entertained fans in the past, will be available for autographs from 1 p.m. to 2:30 p.m. on Sunday, January 16th. A special collector card, available only at the show, will be signed by past greats such as Van May, Joe Severage, Tommy McAndrew, Phil Meisner, Ray Liss, Newt Hartman and Billy Hughes.
Stock Car Racing Hall of Famer Bill Wimble will be traveling up from his Florida home to sign replicas of the #33 stock car that he made so famous. Wimble will be at Dave’s Racing Collectibles display area throughout the weekend.
Of course the young racing talents can not be forgotten and show attendees will have the opportunity to collect autographs from such famous NASCAR talents as Kasey Kahne, Jamie McMurray, Dave Blaney, Carl Edwards, Randy Lajoie, Tommy Baldwin and others. Many local auto racing talents will be involved in the show also.
More than 250 motorsports vehicles will be on display and there will be more than 600 exhibit areas dedicated to just about anything imaginable in motorsports. Fans will be anxious to get the newest collectible items from the many vendors planning to be part of the show.
Again this year the US Tobacco Ms. Motorsports Contest will be a big attraction and many of the past winners of the contest will be on hand to participate in the 20th anniversary celebration.
More than 20 seminars, free to show attendees, covering a variety of subjects related to motorsports including sponsorship, insurance, taxes, etc. will presented.
Adult tickets are priced at $12.00 with a three day pass being offered for $25.00. Children 6 thru 12 pay $4.00. Under 6, accompanied by a paying adult, admitted FREE.
The show, opening at 1 p.m. on Friday, January 14th, will cover close to 300,000 square feet of the Fort Washington, PA Expo Center (all on one floor). There is free parking available. The Expo Center is located just a short distance from Exit 339 of the Pennsylvania Turnpike. For information telephone 609.888.3618. Starting January 12th use 215.641.4500 Ext. 51. Or you can go to www.aarn.com.
-end- MEDIA NOTE….Last call for show credentials. Call us at any of the numbers listed at the top of the news release. We appreciate your consideration. Thank you. ERNIE SAXTON

NEWS FROM MOTORSPORTS 2005 PRESENTED BY SUNOCO
EVENT ORGANIZER: Len Sammons @609.888.3618
SHOW MANAGER: Joe Pratt @ 609.888.3618
MEDIA CONTACT: Ernie Saxton Communications, Inc.
Ernie or Marilyn Saxton
215.752.7797 or 215.752.2392
Email: Esaxton144@aol.com
Cell phone: 267.934.7286
FOR IMMEDIATE RELEASE PLEASE WITH OUR THANKS
------------------------------------------------------------------------------------------------------------------------
EDWARDS AND BLANEY ADDED TO STAR STUDDED MOTORSPORTS 2005 SHOW

FORT WASHINGTON, PA JANUARY 3, 2005 . . . The man noted car owner Jack Roush has tabbed to replace Nextel Cup superstar Mark Martin and the man tabbed by legendary car owner Richard Childress to fill the seat in his Jack Daniels #07 Chevy in Nextel Cup racing will be appearing at Motorsports 2005 Presented by Sunoco.
More than 40,000 people are expected to visit the three day show that opens on Friday, January 14th at 1 p.m. and continues until 5 p.m. Sunday, January 16th and fills close to 300,000 square feet of the Fort Washington, PA Expo Center with just about everything imaginable in motorsports.
Carl Edwards, winner of the Florida 250 NASCAR Craftsman Truck race at Daytona International Speedway (where he got the attention of fans by doing a backflip during victory ceremonies) plus two other truck events in 2004, will make his first visit to the mid-winter motorsports happening. Edwards has now moved into the #99 Jack Roush Ford in Nextel Cup competition and has been tabbed as a replacement for Mark Martin who has announced he is retiring at the end of the 2005 season. Edwards will be signing autographs in the Chapman Auto Group display area on Saturday, January 15th, 1:30 p.m. to 3:30 p.m.
Veteran Nextel Cup racer Dave Blaney will be making another visit to the show. Blaney has seen his Cup career take giant strides forward as he had some impressive outings in the #30 AOL sponsored Richard Childress owned Chevy in the second half of 2004. Those outings apparently earned Blaney a new contract and a ride in the Jack Daniels sponsored #07 Chevy owned by Childress for the 2005 season and beyond.
Blaney is always a popular attraction with fans at the "motorsports extravaganza" because of his past short track racing successes including champion on the World of Outlaws sprint circuit plus being involved in the operation of the popular Sharon Motor Speedway in Ohio.
Blaney will be signing autographs from 11:30 a.m. to 1:30 p.m. on Saturday.
Also appearing at the show will be popular NASCAR figures such as Kasey Kahne, Jamie McMurray, Jeff Hammond, Tommy Baldwin and Randy Lajoie.
Show attendees will be able to collect autographs from popular auto racers and motorsport personalities throughout the three day show and there is no additional charge for the autographs after the admission ticket is purchased.
More than 250 motorsports vehicles, representing all forms of motorsports competition, will be on display and there will be more than 600 exhibit areas offering just about everything available in motorsports……and even some items not related to motorsports.
A complete schedule of events, including more than 20 free seminars, for Motorsports 2005 is available at www.aarn.com or telephone 609.888.3618.After January 12th the information phone number will be 215.641.4500 Ext. 51.
Admission is $12.00 for adults (three day ticket is $25.00) and $4.00 for young people 6 thru 12. Under 6 are admitted free with an adult admission. There is free parking at the show site.
For information on discount show lodging opportunities telephone Marilyn Saxton at 215.752.2392 or Plaza Travel at 215.322.6888.
The three day Motorsports 2005 Presented by Sunoco show is presented at the Fort Washington, PA Expo Center located just a short distance from Exit 339 of the Pennsylvania Turnpike. For those traveling West on the PA Turnpike and having EZPass there is an Exit 340.

-END- MEDIA NOTE: The show is just two weeks away. Give us a call, email or fax us to make us aware of your media credential needs. Please…please…please….do not show up seeking credentials without having made arrangements in advance. Thank you and HAPPY NEW YEAR. ERNIE SAXTON

NEWS FROM MOTORSPORTS SPONSORSHIP MARKETING NEWS AND
ERNIE SAXTON COMMUNICATIONS, INC.
Contact: Ernie or Marilyn Saxton
215.752.7797 or 215.752.2392
Email: Esaxton144@aol.com
Fax: 215.752.1518
Cell phone: 267.934.7286
FOR IMMEDIATE RELEASE PLEASE WITH OUR THANKS
------------------------------------------------------------------------------------------------------------------------------
SPONSORSHIP SEMINARS SET FOR JANUARY 14 AND DAYTONA BEACH FEBRUARY 18TH

LANGHORNE, PA JANUARY 2, 2005 . . . "The reason most racers are not successful at securing sponsorship support is that they never try," was the comment by Ernie Saxton, considered a sponsorship expert and is publisher of the monthly sponsorship marketing newsletter titled Motorsports Sponsorship Marketing News. "We get calls every day from racers looking for the easy road to sponsorship. We explain what it takes and that there is a time, effort and expense involved, and they seem to give up before they even get started."
Saxton points out that sponsorship marketing is not really brain surgery. With a little effort, some time and money invested, the rewards can be fantastic.
A recent article in IEG Sponsorship Report forecasted that sponsorship spending by North American companies will increase by 8.8% to more than $12 BILLION in 2005. Racers should be anxious to get their share of that impressive amount of money.
"Many racers seem to think that sponsorship is only available to those who are successful on the speedway. That is not true. Sure if you are successful on the track that helps. However the real secret of sponsorship marketing success is what the racer is willing to put into the marketing package and use to make the sponsorship successful. We have been involved in the sponsorship marketing business for a lot of years and we have seen many racers find sponsorship success without being outstanding performers on the track," said Saxton. "The success, serious sponsorship support, comes to those who are willing to make the effort. You have to be willing to work at it. Often times it takes as much effort, maybe more, that the effort being spent on the actual racing. However the stress level in the sport will be lot less with sponsorship in hand."
On Friday, January 14th, Saxton will offer a "BASICS IN SPONSORSHIP SUCCESS" seminar, about 55 minutes of what he thinks racers should be doing to be successful at sponsorship marketing, starting at 4:30 p.m. It will be the 20th year that Saxton has offered this free seminar as part of the huge Motorsports 2005 Presented by Sunoco motorsports extravaganza.
Saxton will also include a question and answer session along with offering some of his sponsorship marketing materials at a discounted rate for just seminar attendees.
And on Friday, February 18th, 9 a.m. Saxton will offer his three hour SPONSORSHIP MARKETING A TO Z seminar in Daytona Beach, Florida. Saxton has offered the in-depth session, much like a workshop, for more than a dozen years during SpeedWeek activities.
The Daytona seminar includes just about everything he can squeeze into three hours that will help racers, event organizers, organization officials and others reach sponsorship success. The seminar is designed for those who are local and regional racers. A question and answer session is included and Saxton will be happy to review sponsorship marketing proposals for attendees at no additional cost.
The price for the Daytona Beach seminar is $149.95 and will include a generic sponsorship proposal and a subscription to Saxton’s Motorsports Sponsorship Marketing News.
Just 25 reservations are taken for the February 18th Daytona Beach seminar. For information or to make a reservation telephone 215.752.7797 or 215.752.2392.
For more information on Ernie Saxton and his sponsorship services and materials check in at www.saxtonsponsormarket.com.
And for those who can not attend his seminar he does have a special offer available that includes a recent sponsorship seminar on video (two hours) plus a one year subscription to his Motorsports Sponsorship Marketing News for just $99.95 plus $6.00 for postage and handling. The regular price would be $240.
Saxton also presents sponsorship seminars, helping race teams, organizations and speedways, to raise funds. Seminars are easy to arrange and can be very profitable. Saxton has offered his seminars in Alaska, California, Florida, Nevada and many other states plus Canada.
Ernie Saxton Communications, Inc. is located in Langhorne, PA. -end-

NEWS FROM MOTORSPORTS 2005 PRESENTED BY SUNOCO
EVENT ORGANIZER: Len Sammons @609.888.3618
SHOW MANAGER: Joe Pratt @ 609.888.3618
MEDIA CONTACT: Ernie Saxton Communications, Inc.
Ernie or Marilyn Saxton
215.752.7797 or 215.752.2392
Email: Esaxton144@aol.com
Cell phone: 267.934.7286
FOR IMMEDIATE RELEASE PLEASE WITH OUR THANKS
------------------------------------------------------------------------------------------------------------------------
DIRT MOTORSPORTS’ HARTSLIEF SET FOR APPEARANCE AT MOTORSPORTS 2005

FORT WASHINGTON, PA December 27, 2004 . . . Bobby Hartslief is probably piling up a huge amount of airline miles as he travels the country on business for DIRT Motorsports. And there has been a great deal of business for Hartslief to attend to.
The DIRT Motorsports organization, formerly Boundless Motorsports, has become quite a major player in the motorsports business.
Hartslief, will travel from Colorado Springs, Colorado, to appear on stage as part of the three day Motorsports 2005 Presented by Sunoco Motorsports Extravaganza taking place at the Fort Washington, PA Expo Center, January 14th through January 16th.
The Chief Operating Officer of DIRT Motorsports will give an overview and touch on their plans for 2005 and the future. Fans, racers and media in attendance will be invited to ask questions. Hartslief will be on stage at 7:30 p.m. on Friday, January 14th.
In recent months the organization has added some speedways to their operations including Lernerville, PA Speedway which they purchased and Canandaigua,NY Speedway where they took over the lease to go along with Cayuga County Fair Speedway that was part of the original purchase of DIRT Motorsports. Rolling Wheels Speedway was another purchase by the group. The organization also owns the very popular World of Outlaws sprint car group and the World of Outlaws Late Model sanctioning body.
Just recently DIRT Motorsports has purchased the Stacker2 Xtreme Late Model Series, the UMP Late Model sanctioning organization and the Mid-American Racing Series (MARS) making them the primary sanctioning organization of late model stock car racing in the United States.
The company is claiming to be the largest and most recognized sanctioning body for sprint, late model and modified dirt track racing in the United States. An estimated 3.5 million fans attended World of Outlaws and DIRT Series sanctioned events during the 2004 season.
On the same day fans will have the opportunity to see the top class winners in Northeast auto racing accept their awards from Area Auto Racing News (one of the nation’s top trade publications covering motorsports). The winningest driver awards go to Brett Hearn (Dirt 358 Modifieds), Ted Christopher (Asphalt Modifieds), Jeremy Miller ( Late Models), Scott Haus (Dirt Late Models), TODD Hoddick (Asphalt Late Models),Tim Fuller (Dirt Modifieds) and Colby Womer (Micro Sprints). Top Northeast sprint winner Fred Rahmer will be racing in Australia and will not be able to attend the show.
And Jamie McMurray will be signing autographs from 5 p.m. to 7 p.m. that same evening. McMurray is one of the top young talents on the NASCAR Nextel Cup circuit.
More than 250 motorsports vehicles, representing all divisions of competition will be on display throughout the 300,000 square feet of show space with more than 600 exhibit spaces offering just about everything imaginable in motorsports.
For more information on what will be offered at Motorsports 2005 Presented by Sunoco check in at www.aarn.com or telephone 609.888.3618.
The Fort Washington, PA Expo Center, site of the 20th annual show, is located just a short distance from Exit 339 of the Pennsylvania Turnpike.
There are still a few, very few, rooms available at the show hotel, the Holiday Inn of Fort Washington, PA, and other area hotels. For show rates telephone Marilyn Saxton at 215.752.2392 or Plaza Travel at 215.322.6888.
-end-
MEDIA CREDENTIALS…… The appearance of Hartslief should get a great deal of attention. Media are invited to have a front row seat by just showing their show media credential or a press card. If you are planning to join us and cover the show please be in touch so that proper credentials can be made available. Telephone Ernie Saxton at 215.752.7797, fax 215.752.1518 or email us at Esaxton144@aol.com. Thank you.

NEWS FROM DINATALE (Mike and Tony) MOTORSPORTS
Contact: Mike Dinatale @484.824.4225
NEWS RELEASE prepared by Ernie Saxton Communications, Inc.
Contact: Ernie Saxton @215.752.7797
FOR IMMEDIATE RELEASE PLEASE WITH OUR THANKS.
--------------------------------------------------------------------------------------------------------------------------
DINATALE ANNOUNCES DEPARTURE OF DESANTIS AS TEAM DRIVER

READING, PA December 28, 2004 . . . Showing allegiance to their existing sponsors, Mike and Tony Dinatale have announced that popular modified racer Meme DeSantis will not be driving the Dinatale #11D 358 modified stock car during the 2005 season.
"We were quite excited about our relationship with Meme. He is such a great dirt track racing talent and after the outstanding efforts in the late season events, including a strong second place effort in the T.H.Properties Freedom 76 at Grandview Speedway, we really felt we had the makings of a championship contending team," said Mike Dinatale.
"We agreed to the separation because of a conflict of interest between the team DeSantis will race for on Friday nights at Big Diamond Raceway and our team planning to race at Grandview Speedway on Saturday nights. We thought that both teams would be racing Bicknell chassis but at the last minute there seems to be a change."
Dinatale pointed out that he has had a long term relationship with Bicknell and the chassis builder has been very supportive of his race team.
"Meme has decided that it would be in his best interest to stick with the Friday night team that will be racing a different chassis type. We are disappointed. We understand what a great talent Meme is and we wish him the very best. We have been friends for a long time. However, as a team operating on a slim budget, we are not in a position to forget those sponsors (Bicknell) that have been so supportive of our efforts over the years."
Dinatale Motorsports will be seeking a replacement driver so that he can move forward with his plans for the 2005 season that will include racing at NASCAR sanctioned Grandview Speedway in Bechtelsville, PA. Mike Dinatale can be reached at 484.824.4225.
-end-

NEWS FROM MOTORSPORTS 2005 PRESENTED BY SUNOCO
EVENT ORGANIZER: Len Sammons @609.888.3618
SHOW MANAGER: Joe Pratt @ 609.888.3618
MEDIA CONTACT: Ernie Saxton Communications, Inc.
Ernie or Marilyn Saxton
215.752.7797 or 215.752.2392
Email: Esaxton144@aol.com
Cell phone: 267.934.7286
FOR IMMEDIATE RELEASE PLEASE WITH OUR THANKS
------------------------------------------------------------------------------------------------------------------------
MANY PAST WINNERS OF MS. MOTORSPORTS COMPETITION TO APPEAR THIS YEAR

FORT WASHINGTON, PA December 28, 2004 . . . The 20th anniversary of the Motorsports 2005 Presented by Sunoco Motorsports Extravaganza is set for January 14th through 16th at the huge Fort Washington, PA Expo Center. Just about everything imaginable in motorsports will be featured in the show that will cover close to 300,000 square feet, all on one level.
During the 20 years of the show, some very lovely ladies have won the U.S. Tobacco Ms. Motorsports contest and many of them will be returning for the 20th anniversary celebration. Show organizer Len Sammons has heard from just about all the previous winners and he is quite excited about the prospect of having so many of the lovely ladies returning.
Tina Broderick, winner in 1989, will be participating as will Billie Jo Steiner (1990),Midi Miller (1991), Robin Johnson (1992), Robyn Smoker (1993),Tricia Brown (1995), Melissa Goodling (1996), Carrie Shuba (1997), Jennifer Olsen (1999), Mandy Fenstemacher (2001), Jennifer Weaver (2002) and Cara Foss (the current Ms Motorsports).
Britney Godwin, winner in 2003, has to pass on the opportunity to be part of the special event as she will be getting married that weekend and Chrissie Weiderhold, a past winner, is expecting the birth of a child around that time.
All these past winners will be part of the 2005 Ms. Motorsports Contest and will help crown the new Ms. Motorsports.
"It sort of makes me feel a lot older than I am. I have been the MC of the contest ever since it started. Each year I get out the tuxedo, actually there have been a few of them, and we work hard at making this a very special night for all the young ladies," said Ernie Saxton. "It will be an exciting night and I am looking forward to seeing a lot of the past winners. Each one of them has been special over the years."
During the three days of the show, there will be three different autograph sessions presented in BUD Land featuring the former winners signing a special collectors Budweiser poster that includes all the past winners of Ms. Motorsports competition that are participating in the 20th anniversary show. There will be a $10.00 charge for the poster with proceeds going to all the past winners that participate in the anniversary show.
The preliminaries for the U.S.Smokeless Tobacco Ms. Motorsports contest will take place at 1:30 p.m. on Saturday, January 15th with finals taking place at 7 p.m. And at 6:30 p.m. there will be a special video presentation and on stage interviews with the former winners of the competition.
More than 250 motorsports vehicles, representing all divisions of competition will be on display throughout the 300,000 square feet of show space with more than 600 exhibit spaces offering just about everything imaginable in motorsports.
For more information on what will be offered at Motorsports 2005 Presented by Sunoco check in at www.aarn.com or telephone 609.888.3618.
The Fort Washington, PA Expo Center, site of the 20th annual show, is located just a short distance from Exit 339 of the Pennsylvania Turnpike.
There are still a few, very few, rooms available at the show hotel, the Holiday Inn of Fort Washington, PA, and other area hotels. For show rates telephone Marilyn Saxton at 215.752.2392 or Plaza Travel at 215.322.6888.
-end- MEDIA CREDENTIALS……If you are planning to join us and cover the show please be in touch so that proper credentials can be made available. Telephone Ernie Saxton at 215.752.7797, fax 215.752.1518 or email us at Esaxton144@aol.com. Thank you.

NEWS FROM MOTORSPORTS 2005 PRESENTED BY SUNOCO
EVENT ORGANIZER: Len Sammons @609.888.3618
SHOW MANAGER: Joe Pratt @ 609.888.3618
MEDIA CONTACT: Ernie Saxton Communications, Inc.
Ernie or Marilyn Saxton
215.752.7797 or 215.752.2392
Email: Esaxton144@aol.com
Cell phone: 267.934.7286
FOR IMMEDIATE RELEASE PLEASE WITH OUR THANKS
------------------------------------------------------------------------------------------------------------------------
JEFF HAMMOND, WINNER OF THREE WINSTON CUP TITLES, SET FOR MOTORSPORTS 2005

FORT WASHINGTON, PA December 23, 2004 . . . Jeff Hammond, winner of 43 Cup races and three Winston Cup championships as a crew chief, will be appearing at the 20th anniversary Motorsports 2005 Presented by Sunoco. The motorsports extravaganza is set to run from 1 p.m. on Friday, January 14th through 5p.m. on Saturday, January 16th at the Fort Washington, PA Expo Center.
Hammond was involved with all three of Cale Yarborough’s championship winning seasons, and then took over as crew chief during what are often called the glory years of Winston Cup driver Darrell Waltrip.
Considered one of the all time great NASCAR crew chiefs Hammond surprised many when he decided, a few years back, to give up the competitive end of the sport to become an expert race analyst with Fox-TV during their coverage of NASCAR Nextel Cup and Busch Series race events. In fact Hammond will be in the TV booth when the 2005 Daytona 500 kicks off the NASCAR season.
Hammond is also part of the weekly cable TV show, Totally NASCAR, which appears on Speed Channel. In addition he is a weekly guest on Fox Sports Radio Network’s show The Drive and is also on Gametime.
Recently Hammond and award winning author Geoff Norman completed a book titled REAL MEN WORK IN THE PITS. The book recalls Hammond’s thrilling moments in racing starting as tire changer and moving up to become a crew chief for some of the biggest names in the sport. The book will be unveiled at Motorsports 2005.
Hammond will be signing his book, copies will be available at the show, on Saturday, January 15th from 11:30 a.m. to1p.m.and again from 4:30 p.m. to 6 p.m.
The popular TV personality, well known for his strong opinions about the current state of the sport and pulling no punches as he offers his insights, will probably be willing to express some opinions while signing autographs.
Hammond joins an impressive lineup of motorsports talent that will be appearing at the three day show. Included are NASCAR Nextel Cup stars Kasey Kahne, Jamie McMurray, Dave Blaney and Carl Edwards along with Kasey Kahne crew chief Tom Baldwin Jr.(presenting a safety seminar) and former Busch Series champion Randy Lajoie. Additional driver appearances are expected to be announced in the days leading up to the January 14th opener of the show.
More than 200 motorsports vehicles will be on display including Michael Schumacher’s Ferrari Formula One car and Dale Earnhardt Jr.’s Budweiser #8 Nextel Cup racecar.
More than 20 "free seminars" (after the purchase of an admission ticket) will be presented throughout the three day show.
Complete details on the show are available at www.aarn.com or telephone 609.888.3618. Adult tickets are priced at just $12 each day or $25 for a three day pass. Young people, 6 through 12, are admitted for just $4.00. And kids under 6 are admitted free when they are accompanied by a paying adult.
There is free parking available at the Fort Washington Expo Center and in surrounding areas.
Lodging at the show hotel, the Holiday Inn (Fort Washington, PA), is almost sold out. For rooms at the Holiday Inn or other lodging in the area telephone Marilyn Saxton at 215.752.2392.
The Fort Washington, PA Expo Center, site of the show, is located just a short distance from Exit 339 of the PA. Turnpike.
-end- MEDIA NOTE: We are getting down to last call for media credentials for the show. Please don’t wait until the last minute. Call me at 215.752.7797 or email esaxton144@aol.com. Thanks for your consideration and we want to wish you a Merry Christmas and Happy New Year…..or if you prefer Happy Holidays. Ernie Saxton

NEWS FROM MOTORSPORTS 2005 PRESENTED BY SUNOCO
EVENT ORGANIZER: Len Sammons @609.888.3618
SHOW MANAGER: Joe Pratt @ 609.888.3618
MEDIA CONTACT: Ernie Saxton Communications, Inc.
Ernie or Marilyn Saxton
215.752.7797 or 215.752.2392
Email: Esaxton144@aol.com
Cell phone: 267.934.7286
FOR IMMEDIATE RELEASE PLEASE WITH OUR THANKS
------------------------------------------------------------------------------------------------------------------------
GETTING AN EDUCATION (FREE) AT MOTORSPORTS 2005 PRESENTED BY SUNOCO

FORT WASHINGTON, PA December 21, 2004 . . . You could probably walk away from Motorsports 2005 Presented by Sunoco, the midwinter motorsports extravaganza, with an educational degree in motorsports. There will be close to two dozen seminars covering a variety of subjects relating to motorsports presented during the three day show which opens at 1 p.m. on January 14th and runs through Sunday, January 16th. More than 40,000 people are expected to fill the Fort Washington, PA Expo Center for the show.
The biggest seminar of the weekend will be the Tom Baldwin Safety Seminar presented on Saturday, January 15th at 2:30 p.m. Baldwin, crew chief for NASCAR Nextel Cup racer Kasey Kahne, lost his dad in a NASCAR Modified stock car racing accident midway through the 2004 season. He has some ideas on how all racers could work to make the sport safer. Randy Lajoie, a former NASCAR Busch Series champion and a builder of seats for race cars, will be part of the seminar as will Dr. John Melvin, NASCAR Safety Advisor) and John Downing (Creator of the HANS device). This seminar is expected to attract a huge crowd and will be held at the show stage area.
Important to racers is learning how to run their race team like a business. Ernie Saxton will show them how to seek sponsorship in a professional manner, Meri Van Blarcom-Gupko and James McCreedy, two lawyers, will discuss legal issues for race teams and speedways, while Dave Nale/Hammerhead Promotions will offer ideas on racing websites and team promotional programs and George Grasic along with Ann Donley will discuss auto racing and taxes.
Randy Williamson, representing Bicknell, will offer help to racers who setting up their modified chassis. Williamson points out that you do not have to be racing a Bicknell to learn something at his seminar.
Lee Stauffer, crew chief for the Apple Chevy #12 sprint car driven by Greg Hodnett the last few years, will give pointers on setting up a sprint car chassis. This was a very popular seminar at the last show.
Kevin Enders, one of the top engine builders in DIRT motorsports, will share his success secrets with seminar attendees.
Vince Valeriano (VRP Shocks) is back to share his ideas on making shocks work and John Satterfield (Dambest) will talk about carburetors, balancing fuel and air.
Walt Breeding, a well known figure in the industry, will present three separate seminars covering the new 600cc Micro Sprint rules and his sanctioning organization.
Jim Bernheisel, a noted racer and car builder, will be back with his chassis school for late model stock car racers.
And Darryl Dunmire (DBY) attracted a record crowd for his seminar on 270cc micro sprint motors at the last show. He will be looking to top that record at this the 20th anniversary show.
Add to this impressive list a variety of additional seminars and you have what could be considered a Motorsports College. And racers would have to spend a considerable amount of money to attend these seminars when presented separately. Here all the seminars are included in the price of an admission ticket.
A full schedule of seminars, times and locations can be found at aarn.com.
Attend as many as possible during the weekend and you just may qualify as a "professor of motorsports."
Of course there will be a lot more happening at Motorsports 2005 Presented by Sunoco with more than 200 motorsports vehicles, representing a wide variety of auto racing divisions, will be on display. More than 600 display spaces will be filled with just about everything motorsports.
The US Tobacco Ms. Motorsports Contest (featuring many